Scott Stadum (@ScottinDC)

Sr. Digital Metrics Analyst at NPR

Washington, District Of Columbia
Online Media
  1. NPR,
  2. Sunlight Foundation,
  1. Bowling Green State University
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I’m an experienced digital media strategist, with expertise in audience metrics analysis, social media marketing, SEO best practices, online advertising, and content creation and promotion.

For over a decade I have worked across multiple online and offline platforms and technologies, and with an array of reporters, web developers, data analysts, and communications experts.

I have had the good fortune to work for several great non-profits, philanthropies and foundations, and to live and work abroad, gaining incomparable international experience. All in all, though, my professional value can best be summed up as follows:

- I have been professionally involved with web development, new media and social media since the late 90s.

- I like people; I work well in teams.

- I am calm under pressure and thrive in time-critical, fast-paced, information-sensitive environments.

- Mistakes can cost a fortune, I believe in erring on the side of caution.

- I do my homework. I don’t speak until I've seen the data and done the analysis.

- I believe in improving things. “Because we’ve always done it that way” is heresy.

Reach out if you want to talk technology, digital media, music, or anything else!


Sr. Digital Metrics Analyst

(10 months)Washington D.C. Metro Area

- Part of NPR’s Audience Insight and Research (AIR) team, which supports the organization’s digital and communications teams
- Senior analyst responsible for reporting key data while providing business intelligence and analysis (e.g. audio, platform, web traffic & trends, and content analyses) to the entire organization, from the President and the Executive leadership to reporters, editors, and content creators
- Led all data integrity efforts, including ensuring that data collecting processes are intact and accurate, and supporting the technical functionality of the data-reporting infrastructure
- Recognized as an Emerging Leader at NPR within four months of employment; selected for special training on leadership skills with the Poynter Institute

Digital Strategist

Sunlight Foundation
(2 years 9 months)Washington D.C. Metro Area

- Increased social media traffic by 750% over 26 months to the Sunlight Foundation, a technology-focused open government think tank site with 6 million visits per year
- Ran 53 online marketing campaigns, reaching 500 million+ users to Sunlight properties and driving 30,000 sign-ups
- Drove overarching strategy and implementation in four key areas for the Foundation:
-- Offline: Developed and implemented offline organizing strategy using the Ushahidi crisis management mapping technology as a hub for promoting events and research to bring together open government activists
-- Content: Developed new strategy for packaging content in targeted ways to engage different user segments including hard to reach but essential segments
-- Social: Nurtured and grew a limited social media presence into a robust and comprehensive experience engaging users across a variety of services and third party sites
-- Marketing: worked with ad agency to develop ad copy and creative; identified audience and medium for a variety of campaigns; eventually took over the management of the ad campaigns for the Foundations
- Analysis of weekly site traffic, social media, marketing, and user engagement numbers against stakeholder and Board benchmarks, and adjusting and delivering performance to meet critical targets
- Monitoring of and continuous education on emerging online and social media technologies and trends, including making recommendations and training on implementing appropriate technologies

User Experience Analyst
(2 years 3 months)Argentina

- Developed key branding strategy and promoted traffic growth using social media and monitoring tools, including Facebook, Twitter, LinkedIn, YouTube, Vimeo, Flickr, Google Business Apps, Radian6, and Google Analytics
- Managed a dozen plus partner relationships with reddit, Mozilla, Google, and others; worked to integrate these third party services to leverage technologies, resources, and strengths
- Conceptualized and launched in collaboration with CondeNast and; the news site was one of the first branded sub-reddits on the service
- Helped spearhead special promotion of Idealist’s participation in the Chase Community Giving Challenge, raising $250,000, and placing in the top 0.1% of entrants
- Coordinated outreach campaign for and Mozilla Service Week, bringing 11,000 hours of volunteer service to over one hundred nonprofit organizations

Government Analyst

QED Consulting, LLC
(2 years 6 months)Washington D.C. Metro Area

Department of Homeland Security
- Worked on high security mission critical counter-terrorism initiative, Customs-Trade Partnership Against Terrorism (C-TPAT); organized 1000+ participant enrollment fairs in U.S. and internationally, including best practice workshops for Fortune 100 industry leaders such as Walmart, Disney, and Target
- Developed and facilitated 200+ participant training seminars for government agents such as United States Customs and Border Protection (CBP) employees and foreign national equivalents
Federal Aviation Administration (FAA)
- Developed strategic goals for customer service in FAA finance, and took on responsibilities to ensure timely allocation of budget, and operational efficiency in matching inflow to outflow of funds
- Maintained Knowledge Share Network (KSN) – a FAA intranet portal with information on disbursement of funds to field offices, training materials for FAA employees, and employee pay

IT Specialist

World Wildlife Fund
(2 years)Georgetown, Guyana

- High level consultations to develop strategic communication campaigns for 10+ large stakeholders including the Ministry of Foreign Affairs, the Guyana National Zoo and the Guyana Marine Turtle Conservation Society
- Official representation of WWF Guyana (including key presentations) to 30+ high level government meetings, stakeholder conferences, and ceremonial events
- Collaborated with WWF Regional Headquarters to design and implement the communications strategic plan for the Guianas Shield, the rainforest extending from French Guiana to Guyana

Peace Corps Volunteer

Peace Corps
(2 years 2 months)Georgetown, Guyana

- Worked on 50+ projects (saw through to completion almost 30) covering nationally critical sectors from technology and education to health and the environment
- Conceptualized and spearheaded key project to educate youth countrywide on pressing health concerns; raised $6000 grant from University of Michigan; coordinated with key officials from USAID and the Ministry of Health
- Turned around a small scale informal publication into a formal Peace Corps Guyana quarterly magazine, The GAFF; Editor 2003-2005, Head Editor 2004-2005
- Collaborated with the United Nations Volunteer Programme to create the Volunteer Association of Guyana, an umbrella organization overseeing all in-country activity for hundreds of volunteers


Bowling Green State University

BS, Visual Communications Technology

- Mentored students as part of the main University mentoring program that helps students transition to college life
- Staff of BGNews, the University newspaper with a 20, 000 readership; editorial support to website
- Completed three co-operative internships at an MSNBC subsidiary, a videography studio, and a lithography plant

Cambridge High School

High School, College Prep

- Studied college prep courses as to prepare for higher education
- Participated in numerous civic groups and school clubs including Boy Scouts, Meals on Wheels and National Honor Society

Activities and Societies: Ideas Program, Spanish Club, Art Club, National Honor Society, Student Council, Boy Scouts, Meals on Wheels


Sunlight Foundation

  • YouTube Next Causes Training
  • NOI Organizer Training


  • Agile Scrum training
  • Poynter Institute Leadership training



Advisory Boardmember
– Present

Advisory Boardmember of Wingu, a technology consulting non-profit that has worked with 300+ non-profits and 3,000 trained individuals

La Cocina VA

Director of Communications

Friends & RPCVs of Guyana (FROG)

President & Program Manager
– Present

- Conceptualized, created, and launched Friends & RPCVs of Guyana (FROG), a non-profit organization with the goal of aiding grassroots level activism in Guyana. FROG raised funds and disbursed microgrants to 17 projects in health, education, IT, small business, and the environment
- Co-produced 2011 Cannes Film Festival entry, The Seawall, an early FROG project. The film is a short narrative on the effects of emigration on family life in Guyana

Sundance Film Festival


Volunteered at the Sundance Films Festival in 2001 and 2002.

Honors & Awards

Changemaker of the Week

Named's Changemaker of the Week for July 14-20, 2008

Finalist finalist for a non-profit to connect Peace Corps Volunteers with funding for sustainable projects

Additional Honors & Awards

- Co-founder (2007-2012) and president (2011-2012) of Friends & RPCVs of Guyana (FROG), a non-profit organization established to aid in grassroots level activism in Guyana. FROG focuses on development projects in such areas as health, education, IT, small business and the environment
- Producer credit for 2011 Cannes Film Festival entry, The Seawall, an early Friends & RPCVs of Guyana project. The film is a short narrative on the issue of emigration and its effects on one family in Guyana
- 2011 Shorty Award Finalist
- Named's Changemaker of the Week for July 14 - 20, 2008
- finalist for October 2007 for an idea related to supporting Peace Corps Volunteers currently in service
- Twice named redditor of the Day

Volunteer Experience & Causes

Opportunities Scott is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Scott cares about:

  • Arts and Culture
  • Education
  • Human Rights
  • Disaster and Humanitarian Relief
  • Poverty Alleviation
  • Science and Technology

Organizations Scott supports:

  • Médecins Sans Frontières (MSF)
  • Peace Corps
  • World Wildlife Fund
  • Oxfam


  1. Spanish


  • Social Media
  • Event Planning
  • Community Outreach
  • Blogging
  • Google Analytics
  • Facebook
  • Non-profits
  • Strategic Planning
  • Wordpress
  • Online Advertising
  • Community Engagement
  • Digital Communication...
  • Digital Strategy
  • Social Media ROI
  • Social Media Measurement
  • SEO Audits
  • SEO
  • Social Media Integration
  • Social Media Marketing
  • Social Media Education
  • Content Management
  • Web Based Media
  • Photoshop
  • HTML
  • Organizational...
  • CMS
  • Social Media...
  • Campaign Finance
  • Community Organizing
  • Grassroots Organizing
  • Grassroots Communication
  • Nonprofit Technology
  • Non-profit Leadership
  • Non-profit Consulting
  • Non-profit...
  • Nonprofits
  • WordPress
  • Digital Media
  • Copywriting
  • Online Marketing
  • Social Networking
  • New Media
  • User Experience
  • Content Strategy
  • Strategy
  • Strategic Communications
  • Web 2.0
  • Marketing Communications
  • Analytics
  • Web Analytics
  • See 35+  See less

Additional Info

  1. Interests

    • Philanthropy,
    • Politics,
    • Reading,
    • Music,
    • Film,
    • Technology
  2. Personal Details

  3. Advice for Contacting Scott

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