
Strategist at The New Group
Portland, Oregon Area

Strategist at The New Group
Portland, Oregon Area
A close client and friend recently said to me "Whenever I have a tough client I call you, because I know it'll be handled well." I'm not the guy who gets you in the door. But I'm the guy who walks in and builds your relationship.
I've three years account experience at Wieden + Kennedy, four years design at Hollywood Entertainment and solid freelancing experience. I'm presently freelancing in both the presentation design and interactive fields. I've recently joined The New Group as Strategist for clients Intel, Motorola, GPJ and Quark. My recent full-time experience included serving as Creative Director for Henry V; my clients includes Spyder, The North Face, Intel, Microsoft, adidas and more.
Advertising Strategy
Interactive Creative
Ecommerce Strategy
Event Creative
Presentation Design
Experience Marketing
Event Concepting
High-Tech Events
Technical Journalism
Website Usability
Website Architecture
Broadcast Advertising
Documentary Video
Event Photography
(Privately Held; Marketing and Advertising industry)
March 2008 — Present (1 year 9 months)
Strategist and Account Manager for clients Intel, Motorola, Sun, GPJ, Microsoft and more. Responsibilities include managing client relationships and developing new business opportunities. Also responsible for existing in-house advertising and new client acquisition through website properties and social media efforts.
(Marketing and Advertising industry)
November 2006 — Present (3 years 1 month)
Agency Aspen is my one-person agency dedicated to the marketing of my clients through design, photography, writing, programming and strategic advertising consulting. Recent agency-work includes substantial design for Mattel (Hot Wheels & Barbie) via cherish in Amsterdam, and Oracle and Cisco via The Bodie Group. Presently freelancing with Coates Kokes as Internet Director by working directly with their clients on internet-related projects.
(Marketing and Advertising industry)
2005 — May 2009 (4 years )
AFTA, a non-profit group, was formed to ensure that arts remain an integral part of education in Portland metro-area schools, Artists for the Arts raises funding and awareness through the collaborative efforts or artists, businesses, educators, and the community. I'm presently serving as Secretary.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 2007 — March 2008 (8 months)
Consultant working directly with clients on internet-related projects.
(Marketing and Advertising industry)
February 2007 — June 2007 (5 months)
Consultant for cherish in Amsterdam doing writing, UI, UA, flash development, and creative concepting for events, broadcast and interactive.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2005 — November 2006 (1 year 2 months)
Client accounts include adidas, The North Face, Spyder, Intel, Tektronix, Life is Good, Microsoft and more. Primary client-facing role for the Creative Department with clients. Concept strategic events for clients utilizing a wide range of media, including online sites, videos and print collateral. Create, write and produce high-end videos and documentaries. Undertand client business objectives at a core level and translate them back for the client's benefit on a per-event basis and for long-term strategy. Additionally responsible for all online marketing efforts including running WebTrends and WebPosition reports and Google Analytics. Strategies resulted in winning the Spyder and Microsoft accounts. Manage creative team and external vendors and agencies.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2005 — October 2005 (9 months)
Oversee all digital creative work including websites and DVDs. Manage designers and freelance designers on projects. Work with Account Directors making recommendations on schedules, deliverables and estimates. Responsible for project usability and architecture, initial design layout, flash content and video editing. Recommend technical strategies for accomplishing the client's needs and communication with client.
(Public Company; 10,001 or more employees; Marketing and Advertising industry)
February 2001 — February 2005 (4 years 1 month)
Responsible for design and development of HollywoodVideo.com, Reel.com and GameCrazy.com. Chief usability and architecture expert for e-commerce site functionality. Sites included advanced .NET back-end and in-house server farm. Design and animate all flash content. Manage team of image contributors. Worked with external agency Blast Radius for look and feel of site. Create several html e-mail newsletters for large audience of movie lovers and game enthusiasts (2 million subscribers / month). Manage WebTrends, WebPosition, DoubleClick and advertising.com reports.
(Privately Held; 11-50 employees; E-Learning industry)
2000 — 2001 (1 year )
Produced Hewlett Packard's new product launches, updates and special sections for HPInfoLab.com through I.D.'s sister company Via Training. HPInfoLab is a database-driven e-commerce site designed to train individuals about HP products. Responsible for scheduling, managing resources, resolving problems, deliverables and direct client contact. Edited storyboards and site content. Worked closely with staff of Technical Writers, Instructional Designers, Art Director and Development Team. First website to implement new HP brand guidelines.
(Marketing and Advertising industry)
1999 — 1999 (less than a year)
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
January 1996 — January 1999 (3 years 1 month)
Responsible for client confidence in all technical aspects of global Microsoft advertising. Managed a technical team and all technical consultants. Intense global travel necessitated managing multiple projects and locations remotely. Produced the technical needs for creation of all Microsoft ads. Designed and programmed computer screens on PC and Mac for use in award-winning televised, print and online advertising campaigns for Microsoft Broad Reach, Office, MSN, sidewalk.com and BackOffice (including international language adaptations). Designed GIF, Flash, Director and video animation for television and online. Assisted writing ad copy and creative briefs and explained technical strategies during ad presentations. Created first Nike intranet. Worked with Red Sky Interactive and several other firms for online ad content. Additional work included ESPN, Nike and the American Indian College Fund.
(Marketing and Advertising industry)
1994 — 1996 (2 years )
BA , Technical Journalism , 1990 — 1992
BA , Journalism , 1987 — 1990
1983 — 1987
Social Networking, New Technologies, Apparel, High Tech, Travel, Foreign Language Learning
AFTA Board Member (2 years) and past Portland Advertising Federation Board Member (4 years)
Outstanding Achievement in Web Development - INTC.com
Platinum Ex Award - DaimlerChrysler 25th Anniversary Press Tour, via Henry V as Creative Director, 2007.
Gold Ex Award - adidas National Sales Meeting, via Henry V as Creative Director, 2007.
Rosey Award - HPInfoLab, via I.D. Inc. as Sr. Producer, 2000.
Silver Clio - Microsoft / Yo Sushi!, via wieden + kennedy as Technical Producer, 1998.
Silver Clio - Microsoft / Freightliner, via wieden + kennedy as Technical Producer, 1998.
Clio Certificate - Microsoft / Shoal Creek Elementary, via wieden + kennedy as Technical Producer, 1998.