Scott Severson

Current

President/COO at ARAnet, Inc.

Past

Director, Internet Business at North American Membership Group

Education

Cardinal Stritch University
University of Saint Thomas - School of Business

Recommended

9 people have recommended Scott

Connections

500+ connections

Industry

Internet

Websites

Scott Severson’s Summary

Scott Severson is the president of ARAnet, the leader in using brand storytelling to build brands, educate consumers and drive sales. Scott is a passionate advocate for online marketing tactics, measurement and optimization and has employed this expertise to a wide range of businesses.

Founded in 1996, Scott joined ARAnet in 2006 with the goal of rapid, sustained growth with a focus on developing the Adfusion product from an early stage product to a full national roll out.

Today, Adfusion is a game-changing online advertising platform, delivering billions of impressions monthly on the worlds most visited news sites. It employs technology-enabled custom content to drive educated and motivated traffic to a client’s Web site on a CPC basis. As a result, Adfusion generates some of the highest quality traffic on the Web and is growing at an exponential rate.

Adfusion was recently named to the Upshot Institute’s 2009 list of 50 most innovative, powerful and useful online marketing tools available today.

Adfusion grew out of ARAnet’s industry-leading ARAcontent service. ARAcontent generates brand-story placements for their clients in daily and weekly newspapers as well as SEO-optimized online placements on hundreds of media web sites. ARAcontent helps marketers and PR professionals reach and win new customers in a way that is relevant, measurable and effective.

Scott Severson’s Specialties:

Internet Marketing and Advertising
Online Customer Acquisition
Search Engine Marketing
Online Media Buying
Direct Marketing
Content/Web Site Management
Project Management
Sales Management
Public Relations

Scott Severson’s Experience

President/COO

ARAnet, Inc.

(Marketing and Advertising industry)

June 2006 — Present (3 years 2 months)

At ARAnet we believe that the best advertising doesn’t look like advertising. We help our clients reach and win new customers in a way that is relevant, measurable and effective. We currently offer two great products to help our clients engage consumers: ARAcontent and Adfusion.

ARAcontent is our print and online feature article placement solution. We specialize in writing and editing feature articles that highlight our clients’ products and services. We then partner with top print and online publishers to guarantee the articles are published in a wide range of newspapers and Web sites.

Adfusion is our article-based cost-per-click advertising platform. With Adfusion we write engaging consumer and business to business articles that contain important information about our client’s product or service. Within each article is a direct link to our client’s landing page. Adfusion has an unmatched ability to drive qualified, educated and motivated traffic to our client’s landing pages.
Director, Internet Business

North American Membership Group

(Privately Held; 201-500 employees; Marketing and Advertising industry)

June 1997 — May 2006 (9 years)

North American Membership Group is a consumer lifestyle company that successfully combines membership, publishing, and merchandise marketing. In my role I was responsible for all aspects of North American Membership Group's Internet business.

North American Membership Group's brands include:
- North American Hunter
- North American Fisherman
- HANDY Magazine
- Gardening How To
- PGA TOUR Partners Magazine
- Cooking Pleasures Magazine
- Today's Health and Wellness
- The History Channel Magazine
- Today's Creative Home Arts
- Street Thunder Magazine

Scott Severson’s Education

Cardinal Stritch University

Bachelor of Science , Business Management

Summa Cum Laude
University of Saint Thomas - School of Business

Graduate studies in Business Administration