Scott Seaborn

Current

Co-Chairman UK Council at Mobile Marketing Association
Head of Mobile Technologies at Ogilvy Group UK

Past

Head of Technology for Marketing at Magnet Harlequin Ltd
Business Development at The Light Agency (Mobile Coupon/Barcode Marketing)
Creative Director at Fluid TV Pty (Australia)

Business Development Manager at The Light Agency
Founder & CEO at Blue Snowball Ltd
Marketing Executive at Emap PLC

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Education

University of Lincoln

Recommended

18 people have recommended Scott

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Scott Seaborn’s Summary

Scott is a graduate with 15 years experience in technology for marketing.

Initially working in broadcast media, then through digital and mobile, Scott has ridden the wave of new marketing technologies.

Recently, Mike Dodds (CEO, Ogilvy One Worldwide) was quoted: “Few people in the UK know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications.”

For case studies of Scott's work see: www.realworldconnection.blogspot.com

Scott Seaborn’s Specialties:

Keywords: Advertising, Marketing, Mobile Marketing, Mobile Coupons (Barcode and Numeric), Mobile Picture Recognition, MMS Marketing, Wireless Technology, Digital Marketing, Technical Services, Social Media Marketing, CRM, Digital Advertising, Digital Media Production

Scott Seaborn’s Experience

Co-Chairman UK Council

Mobile Marketing Association

(Non-Profit; Marketing and Advertising industry)

October 2008 — Present (10 months)
Head of Mobile Technologies

Ogilvy Group UK

(Marketing and Advertising industry)

June 2008 — Present (1 year 2 months)

Ogilvy Group UK comprises of 12 companies covering eight marketing and advertising disciplines. Each is a world leader.

The wireless device is a glue that connects these marketing and advertising disciplines. Also, it’s a glue that connects brands, consumers and retailers - in real time. Wireless technology connects the physical and digital worlds in ways that no other media can.

Brain Fetherstonhaugh (Chairman & CEO Ogilvy One Worldwide) said recently:
“Marketing has moved away from the 4p’s (of product, price, promotion and place) and has instead evolved to the 4 E’s including experience, everyplace, exchange and evangelism.”

If used correctly, mobile can deliver the 4 E’s and at the same time create a fresh dialogue of brand engagements with consumers. This dialogue with what Scott calls ‘branded mobile clubs’ will form the future of all marketing communications.
Head of Technology for Marketing

Magnet Harlequin Ltd

(Privately Held; 51-200 employees; Information Technology and Services industry)

August 2006 — June 2008 (1 year 11 months)

Scott had two strategic remits:

•To expand our core competences through his expertise in emerging technologies and digital innovations.

•To lead the development of our company by introducing new media and digital innovations.

Scott created and launched a new stand alone technology for marketing division called MagLabs. This enabled the parent company to fully leverage and commercialise his experience and technological expertise.

The separate proposition enabled Magnet Harlequin to provide solutions to a wider range of business issues, and enter the wider digital market.
Business Development

The Light Agency (Mobile Coupon/Barcode Marketing)

(Wireless industry)

October 2001 — October 2006 (5 years 1 month)

Scott was the first employee of TLA and helped it grow from the beginning. Today there are about 28 staff and over 150 brand clients.

Scott worked on the development and commercialisation of a proprietary mobile technology which went live with Sainsbury’s in the UK and similar big names in mainland Europe.

Awards for The LIght Agency include: 2 Revolution Awards, 2 Direct Intelligence Awards Red Herring's Most Innovative Digital Business, Retail Solutions' European Retail Technology of the year, Most Intelligent European Retail Solution and Most Intelligent Application of Mobile Data... plus two recent Mobile Marketing awards - Most innovative use of mobile in marketing & Best example of mobile creating customer benefit.

The Light Agency is a leading edge mobile marketing agency. Clients include Red Bull, P & G, Unilever, Masterfoods, Sainsbury and many, many more.
Creative Director

Fluid TV Pty (Australia)

(Marketing and Advertising industry)

2002 — 2005 (3 years)

Australia's first out of home digital media in-store network.

Scott created and broadcast 'Fluid TV' to Plasma and LCD screens in bars, nightclubs, transport infrastructure, gyms hotels, clothing retailers and tourist destinations via an ASDL network and through networked media players.

As General Manager and VP Marketing/Creative Scott created, designed, produced, and distributed Fluid TV - from buying the hardware to creating the content. Also, in Sydney Scott launched Optik TV, a VPN television network and Videocell P/L; a lifestyle based digital media network and leisure/entertainment media production house.

Distribution and programming were developed together for key locations like ski resorts and coastal tours. Scott also installed large format screens at live events and produced bespoke content for global recording artists.

Scott looked after Technology, Creative Production and Commercial Operations.
Business Development Manager

The Light Agency

(Marketing and Advertising industry)

1998 — 2001 (3 years)

The only thing that could have dragged Scott from The Light Agency was the chance to enjoy the sun and work in the Australian digital media industry, where he stayed for three years. When he got back to the UK they (TLA) had very nicely kept his desk for him... they are very nice people.

www.thelightagency.com
Founder & CEO

Blue Snowball Ltd

(Marketing and Advertising industry)

1994 — 1998 (4 years)

Blue Snowball Ltd was a Radio S&P subcontractor to some of London’s top 20 agencies. Specialising in broadcast media promotions, Scott founded the agency and used his creativity and industry knowledge to deliver very special promotional activities.
Marketing Executive

Emap PLC

(Public Company; 501-1000 employees; EMA; Publishing industry)

1992 — 1994 (2 years)

Scott's first job after graduation. He was responsible for broadcast sponsorships and promotional marketing activities. Outside broadcasts, competitions, advertising campaigns and station marketing for Emap PLC's radio stations in the north of England.