Associate Creative Director at The CORE Organization
Greater Minneapolis-St. Paul Area
Associate Creative Director at The CORE Organization
Greater Minneapolis-St. Paul Area
(Graphic Design industry)
October 2005 — Present (4 years 2 months)
• Oversee creative department. Interviewing of new employees.
• Execution of direct mail campaigns, logos, catalogs and collateral.
• Key asset to organization during three years of telecommuting through streamlining of processes and technologies.
• Able to work as part of a team or independently.
(Graphic Design industry)
July 1999 — October 2005 (6 years 4 months)
• Created direct mail, magazine ads, trade show materials, posters, identities, catalogs and collateral materials.
• Achieve direct mail response rates as high as 25%.
• Develop cross-platform marketing messages, raising dollar amount of average online shopping cart purchase by 243%
(Graphic Design industry)
November 1998 — May 1999 (7 months)
• Developed magazine ads, trade show materials and collateral.
• Involved with job cost estimation, photo shoots, press checks, film and print vendors.
• Creative attracted two new clients.
(Privately Held; Marketing and Advertising industry)
May 1997 — November 1998 (1 year 7 months)
• Co-managed creative department of ten graphic designers.
• Interviewing, hiring and training of new employees.
• Design of newspaper and trade journal ads, collateral and outdoor.
• Creative designed for UPS won agency national account, eventually carried over into outdoor, radio and TV spots.
(Privately Held; Marketing and Advertising industry)
March 1996 — May 1997 (1 year 3 months)
• Design of newspaper ads, trade journal ads, outdoor and collateral.
(Privately Held; Marketing and Advertising industry)
December 1994 — March 1996 (1 year 4 months)
• General production/presentation duties. Maintaining database of 3,500+ client logos.
• Securing approval of materials to meet publication deadlines.
(Graphic Design industry)
1992 — 1993 (1 year )
Certificate in Web Design 2001 — 2001
Involved 12 weeks of weekend classes exploring the basics of web page design, architecture and HTML programming.
Direct Marketing Certificate 1999 — 1999
Took part in an 11 week program taught by CADM staff exploring duties of different job positions found in direct marketing. Created complete direct marketing campaign including development of a marketing objective for a product or service, list management, creative strategy and execution.
Graphic Arts Technology program 1994 — 1994
Took additional classes in Photoshop, IIllustrator, QuarkXpress
BA , Visual Communications , 1988 — 1992
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