Digital Marketing & Media -- Looking at new opportunities
Greater Denver Area
- Current
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- Principal, Digital Marketing & Media at Accendo Digital
- Past
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- Internet Marketing Advisor at YouBloom.com
- Digital Sales Manager - KUSA-TV at Gannett
- Director, Product Development at Journal Interactive
- Manager, Interactive Media Operations at Journal Broadcast Group
- Director of Web Services at Entercom Communications
- Webmaster at Emmis Communications
- Principal Consultant at Spey Resources
- Various at Preferred Bindery Company
- Education
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- University of Wisconsin-Madison - School of Business
- Universitetet i Oslo
- St. Olaf College
3 more...
- Recommended
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11 people have recommended Scott - Connections
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497
connections
- Industry
- Online Media
- Websites
Scott Rodgers’s Summary
You could think of me as an "enabler" (the good kind) that enables organizations to take advantage of digital marketing and media to meet their objectives -- to go from where they are today, to where they want to go, via the web.
As media, advertising and the web experienced significant change over the past 8 years, I have helped local media navigate the evolving space and capitalize on the online opportunities. It involved bridging traditional media with Interactive media, creating and growing online properties, enhancing audience engagement, solutions for advertisers, and watching trends for relevance to an evolving media and advertising landscape. My online media career spans local radio, television and newspaper, the local and corporate levels, and technology, operations, product, marketing and sales roles. Many of the principles used by online media, along with my in-depth and varied perspective, can also be applied to any organization's web presence.
Are you fully leveraging the web to drive results for your organization? I can help...
* Review your existing web presence and objectives
* Develop a web strategy plan for your organization
* Execute the plan -- I either provide that service, recommend someone who can, or train your team to be self-sufficient online.
In a nutshell, it is about releasing your potential online, expanding your online footprint, integrating the web with your operation, and driving results.
Scott Rodgers’s Specialties:
internet, web strategy, interactive media, online media, digital media, television, radio, broadcast, newspaper, publishing, media, online sales, advertising, product development, product management, project management, audience development, marketing, emarketing, interactive marketing, business development, interactive strategy, branding, management, technology, seo, adwords, web, social media, creative, mobile, video, audio, community, international
Scott Rodgers’s Experience
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Principal, Digital Marketing & Media
Accendo Digital
(Privately Held; Internet industry)
2009 — Present (less than a year)
Accendo Digital marketing & media utilizes web, email and mobile platforms to illuminate your business.
We provide digital marketing services for local and small-to-medium sized businesses, and white-label services to agencies. Our comprehensive approach starts with your web strategy and progresses on to optimizing your website and then introducing the appropriate digital marketing elements. Website optimization is the process of modifying your website to improve search results, user experience and conversions. Digital marketing elements may include social media, paid search, display advertising, email marketing and text messaging.
We also provide digital media consulting services for traditional and digital media companies looking to evolve their digital media presence. Services include digital strategy, vendor selection, and project management. -
Internet Marketing Advisor
YouBloom.com
(Privately Held; Information Technology and Services industry)
2009 — 2009 (less than a year)
www.YouBloom.com is a social network that connects music lovers with exciting new artists. It is also an economic platform that enables musical artists to generate income from their work. Give it a listen...
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Digital Sales Manager - KUSA-TV
Gannett
(Public Company; GCI; Newspapers industry)
October 2008 — March 2009 (6 months)
Managed online sales for the 9NEWS online network:
* www.9news.com -- most-visited local media website in Colorado
* m.9news.com -- active mobile site
* denver.metromix.com -- active A21-34 demo
* denver.momslikeme.com -- influential Female/Mom demo
* coloradoandco.com
* mytvdenver.com - KTVD-TV -
Director, Product Development
Journal Interactive
(Public Company; Internet industry)
December 2007 — October 2008 (11 months)
Journal Interactive is the online division of Journal Communications. Journal Interactive services Journal's 100+ television, radio, newspaper, community, niche and pure-play websites. www.jc.com | www.journalinteractive.com
Interactive media product development/management/marketing for Journal's online product portfolio. Scope included Interactive media products related to publishing, broadcast and online. Managed online pure-plays Onow.com (community classifieds & events) and SportsBubbler.com (Wisconsin sports). Subject matter expert for mobile, streaming radio, online video, e-marketing, online pure-plays and revenue platforms. Represented the broadcast websites within JI. Integrated the group-level online operations of Journal's separate broadcast and publishing entities into one centralized online team. -
Manager, Interactive Media Operations
Journal Broadcast Group
(Public Company; JRN; Broadcast Media industry)
June 2005 — November 2007 (2 years 6 months)
Journal Broadcast Group is a division of Journal Communications.
www.journalbroadcastgroup.com | www.jc.com
* Manager, Interactive Media Operations: 1/07 -11/07
* Interactive Marketing Manager: 6/05 - 1/07
Hired as the first "internet employee" to grow JBG's online efforts (post dot-bust) -- a unique entrepreneurial experience within a company founded in 1882. My role/focus changed constantly over 3 years and involved nearly every aspect of growth:
Oversaw/managed the Interactive operations of 35 radio and 11 TV websites as part of Journal's corporate team. Advised/worked with corporate and local properties on product development, revenue solutions, web design and technology, best practices, budgets, staffing, legal, and vendors/partners. We built a passionate and effective team, and a profitable business.
Online growth snapshot: 50+ new websites, added news video to 8 TV websites, created 20 streaming radio stations, podcasts, mobile, UGC, online classifieds, 15 staff positions, and dramatic revenue and audience increases. -
Director of Web Services
Entercom Communications
(Public Company; ETM; Broadcast Media industry)
March 2002 — June 2005 (3 years 4 months)
Incorporated interactive media into Denver radio operations. Technical, creative, product, marketing roles. Dramatically increased online audience levels and interaction. Launched first podcast in Denver media. KOSI-FM, KALC-FM, KQMT-FM (KKHK-FM), KEZW-AM.
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Webmaster
Emmis Communications
(Public Company; EMMS; Broadcast Media industry)
June 2001 — March 2002 (10 months)
Transformed Denver radio bottom-tier websites into competitive products with strong sales and product focus. KALC-FM, KXPK-FM. LMiV.
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Principal Consultant
Spey Resources
(Online Media industry)
2000 — 2001 (1 year )
Web consulting.
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Various
Preferred Bindery Company
(Privately Held; 11-50 employees; Packaging and Containers industry)
January 1985 — December 1999 (15 years )
Family business.
Scott Rodgers’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
