Scott Reese

Current

• Chief Executive Officer at Wool Labs

Past

• Senior Vice President at DIGITAS Health
• Marketing Innovation Consultant at Consulting Services (Sole Proprietorship)
• Brand Architect, Director Creative Strategy at iXL

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Recommended

18 people have recommended Scott

Connections

280 connections

Industry

Information Services

Websites

• Branding in the Digital Age
• MM&M Article
• My Company

Scott Reese’s Summary

Scott's current responsibilities are that of CEO of Wool Labs. Wool Labs develops and markets emotional media technologies to industry. Wool Lab's WebDig is the leading social media monitoring and surveillance application currently serving clients in life sciences, financial services, hospitality, gaming, advertising and media. Prior to joining Wool Labs Scott served as the Senior Vice President for DIGITAS, a member of the Paris-based Publicis Groupe. Scott focuses on the unique marketing issues of pharmaceutical and biotechnology companies and helps these clients understand the digital dimensions of the healthcare continuum. This work manifests in multi-channel marketing and communications platforms.

Prior to joining DIGITAS, Scott served as Brand Architect, Director of Creative Strategy, for Scient/iXL, a tier-one creative, technology, and strategy consultancy. This exclusive leadership position was developed to help clients understand the differences between online and offline brands and to synchronize the “brand experience” across all mediums.

Scott has led creative endeavors for some of the largest and most recognizable companies in the world, including AstraZeneca, Galderma, GE, Harrods of Knightsbridge, Nextel, and AOL Time Warner, to name just a few. Scott also has extensive international experience in Latin America, Europe, and Israel, where he worked on “globalization/localization” brand issues for Gilat Satellite Networks, GE Spacenet, and Carlink du Brasil (AutoPlaza).

Over the course of his career, Scott has won numerous awards and has been a guest speaker and presenter at many industry events including the Center for Business Intelligence, AIGA Design Camp, Design Management Institute, and Art Center College of Design. Scott has written bylines for a number of industry publications and has been the subject of articles including Pharmaceutical Executive AdStars, MM&M and The Business Journal.

Scott Reese’s Specialties:

Communications Technology Innovations

Scott Reese’s Experience

• Chief Executive Officer

  Wool Labs

  (Privately Held; Internet industry)

  April 2009 — Present (9 months)

• Senior Vice President

  DIGITAS Health

  (Public Company; PUB; Marketing and Advertising industry)

  March 2004 — April 2009 (5 years 2 months)

  Digitas Health provides leading edge marketing and communications strategies to clients in Pharmaceuticals, Biotechnology and Medical Device Manufacturing.

• Marketing Innovation Consultant

  Consulting Services (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Marketing and Advertising industry)

  January 1992 — January 2004 (12 years 1 month)

  Provide creative strategy consulting services to as a "hired gun" for agencies and direct to client. Bell Atlantic(Verizon), W.S. Mercer, Adobe, Apple Computers, Landor Associates, Saatchi and Saatchi, AED, SK Design, SME Media, Marcolina Design and many, many others...

• Brand Architect, Director Creative Strategy

  iXL

  (Public Company; Marketing and Advertising industry)

  1998 — 2002 (4 years )

Additional Information

Scott Reese’s Websites:

• Branding in the Digital Age
• MM&M Article
• My Company

Scott Reese’s Interests:

Early Adoption, Prolific Reading, Fine Art Collecting, Social Activism, Idea Driven Ventures, Back Country Skiing, Triathlons, Adventurous Travel, and Gonzo Cooking.

Scott Reese’s Groups:

Philadelphia Ethical Society
The American Ethical Union

•    On Startups - The Community For Entrepreneurs
•    AdMonsters
•    Advertising Professional
•    Pharmaceutical Marketing
•    Digitas Alumni
•    iXL Alumni
•    Online Advertising Professionals
•    Philadelphia Interactive Marketing Association
•    Wireless Internet Industry Executives (WIIE)...6,000+ members & growing!
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Startup Specialists
•    Medical Marketing & Communications Group
•    Society of Corporate Compliance and Ethics (SCCE)
•    Social Media Marketing
•    User Experience
•    BD Networking
•    Linked To Denver
•    Publicis Alumni Group
•    Market Research Bulletin
•    Ethics - Ethical Professionals
•    Game Changers
•    • Social, Viral & Word of Mouth Marketing

Scott Reese’s Honors:

2009 Webby
2008 PhAME Awards, Best integrated Campaign
2008 Accoladez – Gold in 5 of 7 categories
2007 OMMA Conference - Breakout Session Speaker
2007 Pharmaceutical Executive Magazine, Branding in the Digital Age
2007 MMM, Feature article, community marketing
2006 Center for Business Intelligence, 5 Annual eMarketing Conference, Presenter
2006 Pharmaceutical Executive Magazine Ad Stars, Profile
2006 PhIMA, Guest Speaker, Rich Media Now and Next
2006 ADWeek, The Future of Pharma Marketing
2006 World Wide Web Health Awards Two Gold; One Silver
2006 DTC National Awards- Gold
2006 ADCP Annual Awards - Gold
2006 PhAME Awards, Best Interactive Campaign
2006 IN-AWE Awards, Gold, Best Website
2006 Ad Club, Gold ADDY
2006 Medical Marketing & Media Awards
2006 MM&M Awards, Best Integrated Campaign

Scott Reese’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch