LinkedInScott Polk

Scott Polk

CEO at ObsidianEdge Marketing

Location
Boise, Idaho Area
Industry
Marketing and Advertising
Current
  1. ObsidianEdge Marketing
Previous
  1. Scott Polk SEO Consulting,
  2. Search & Social,
  3. Bruce Clay, Inc.
Education
  1. National University
Recommendations49 people have recommended Scott
Websites
500+connections

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ObsidianEdge Marketing

ObsidianEdge Marketing

President

– Present

View full profile

Background

Summary

Scott Polk has built his expertise as a knowledgeable and experienced Search Engine Optimization strategist, consultant and In-House SEO in combination with his skills as a Web Developer for more than 16 years.

Currently, Scott Polk concentrates his resourcefulness and skills on the diversified aspects of Search Engine Optimization for independent clients, where he's earned the distinction of consistent top rankings in all major search engines. He is consistently involved in technologies that maximize usability and accessibility when optimizing/developing large web sites as well as identifying problems and solutions that result in major cost saving strategies.

Known for improving upon and augmenting the operating performance in a multitude of web based environments, Scott Polk has been responsible for developing SEO-friendly ecommerce applications, tracking/ analysis systems related directly to Search Engine Placement and web traffic trends. His commitment and dedication derive from his strong desire to improve upon and simplify technologically advanced systems that result in an increase of convergence in his projects.

Highly successful and respected within the Search Engine Optimization communities, Scott participates in numerous industry forums and has consulted & been employed by successful internet companies including: Football.com, Edmunds.com, AT&T Wireless, Toyota.com, Bruce Clay, Search & Social Media, Sports Illustrated and PGA/PGA Tour to name a few.

Successfully applying his cumulative employed experience and expertise as an Independent Consultant for the past 14 years, Scott Polk is reputed for his skills in the use of XHMTL, HTML, CSS, ASP, W3C Standards, Section 508 compliance and validations of the W3C Organization and various SEO Tools for optimizing Web Sites.

Specialties:Search Engine Optimization Specialist (SEO ethical techniques/practices, implementation, copywriting, link strategy, PPC, ROI, and Conversion; Front-end coding: XHTML, CSS, Javascript; Project and Departmental Management

Experience

President

ObsidianEdge Marketing
– Present (3 years)Western Idaho

ObsidianEdge is a new Internet Marketing Agency that specializes in SEO, PPC, Organic Link Building, Social Media Marketing, Search Marketing Training and Internet Business Strategies

Founder

Scott Polk SEO Consulting
(13 years)

Web Development of ecommerce and Search Engine Optimization Industry Applications. Search Engine Optimization and Search Engine Marketing Services. Enterprise Level Network Engineering/ Design including Network Security & Security Policy Development and Implementation. Technical Support and Educational materials development & instruction.

Director of Operations

Search & Social
(6 months)

Sr SEO Analyst

Bruce Clay, Inc.
(1 year)

Sr. Manager of Search Engine Optimization

Edmunds.com
(3 years 11 months)

Detailed information available soon

Web Properties included:
- Edmunds.com
- Insideline.com
- CarSpace.com
- AutoObserver.com

List of Duties:
- SEO (Search Engine Optimization) Strategies
- Technical SEO
- SEO Copywriting/Editing
- Keyword Research
- Social Media Optimization and Marketing (SMO/SMM)
- SEO Training
- SEO Evangelism
- Internet Market Research
- Usability Design

Sr. Search Engine Optimization Specialist

AT&T Wireless
(4 months)

Search Engine Optimization (SEO) :: Evaluated and tested existing site's content, layout, server infrastructure; Keyword Market Research on targeted markets searching habits. Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns. Used ethical "white-hat" Search Engine Optimization techniques to produce solid high rankings for numerous keywords.

Developed and implemented numerous company-wide SEO "Best Practices" policies/documents:
- HTML Coding Guidelines
- Theme based page / website structure
- Content Copywriting Guides
- Keyword Research (density, relevance, weight, etc ... )
- Title and Meta Tag Guidelines

SEO Management :: Managed relationship with external SEO Company/Consultant and internal personnel.

Sr. SEO / Web Development Manager

Apparel Limited, Inc - Dickies Girl Clothing
(1 year 11 months)

Search Engine Optimization Manager / Sr. Web Development Manager / Network Security Administrator in a 100+ million dollar per year corporation. Duties included Management of Web Development and E-commerce Departments, Marketing, Public Relations, Web Advertising, Network Design and Security.

Skills

  • Project Management
  • Content Writing
  • Inbound Marketing
  • Landing Pages
  • RSS
  • Link Building
  • PPC
  • SEO
  • CSS
  • SEM
  • Online Marketing
  • Keyword Research
  • Copywriting
  • Web Development
  • Social Media
  • Lead Generation
  • E-commerce
  • Social Media Marketing
  • Online Advertising
  • SMO
  • HTML
  • Omniture
  • Content Strategy
  • Advertising
  • Google Adwords
  • SEO copywriting
  • Organic Search
  • Digital Marketing
  • Conversion Optimization
  • XHTML
  • Google Webmaster Tools
  • Google Analytics
  • Wordpress
  • Content Marketing
  • Email Marketing
  • Online Reputation...
  • Local Search
  • Mobile Marketing
  • Content Management
  • Digital Strategy
  • Search
  • Analytics
  • Website Development
  • Web Analytics
  • Landing Page...
  • Blogging
  • CMS
  • Search Advertising
  • Web Marketing
  • Affiliate Marketing
  • See 35+  See less

Education

Honors & Awards

MCSE + Internet, Network + (multi-tier/ cross platform tech), A+ Certification, PhotoShop Professional Association

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