Scott Polk

Current

• CEO at Scott Polk SEO Consulting (Sole Proprietorship)

Past

• Sr. Manager of Search Engine Optimization at Edmunds.com
• Sr. Search Engine Optimization Specialist at AT&T Wireless
• Sr. SEO / Web Development Manager at Apparel Limited, Inc - Dickies Girl Clothing

see less...

Education

• National University

Recommended

20 people have recommended Scott

Connections

359 connections

Industry

Marketing and Advertising

Websites

• Scott Polk
• In-House SEO
• SEO Resume

Scott Polk’s Summary

Scott Polk has shared his expertise as a knowledgeable and experienced Search Engine Optimization strategist for more than 11+ years.

Currently, Scott Polk concentrates his resourcefulness and skills on the diversified aspects of SEO and Web Development for Search Optimization.net and independent clients, where he’s earned the distinction of consistent TOP-10 placement on Google for high traffic keyword terms along with a number of design awards. He is consistently involved in technologies that maximize usability and accessibility when developing large web sites as well as identifying problems and solutions that result in major cost saving strategies.

Known for improving upon and augmenting the operating performance in a multitude of web based environments, he has been responsible for developing SEO-friendly ecommerce applications, tracking and analysis systems related directly to Search Engine Placement and web traffic trends. His commitment and dedication derive from his strong desire to improve upon and simplify technologically advanced systems that result in an increase of convergence in his projects.

Highly successful and respected within the Search Engine Optimization & Development communities, Scott has moderated numerous forums and has consulted and been employed by successful internet companies including: Apparel Limited (Dickies Girl), Comodynes, and TelNform Interactive, an application development company for and industry of automotive dealers.

Scott Polk’s Specialties:

Search Engine Optimization Specialist (SEO ethical techniques/practices, implementation, copywriting, link strategy, PPC, ROI, and Conversion; Front-end coding: XHTML, CSS, Javascript; Project and Departmental Management

Scott Polk’s Experience

• CEO

  Scott Polk SEO Consulting (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Internet industry)

  January 1999 — Present (9 years 7 months)

  Web Development of ecommerce and Search Engine Optimization Industry Applications. Search Engine Optimization and Search Engine Marketing Services. Enterprise Level Network Engineering/ Design including Network Security & Security Policy Development and Implementation. Technical Support and Educational materials development & instruction.

• Sr. Manager of Search Engine Optimization

  Edmunds.com

  (Privately Held; 201-500 employees; Internet industry)

  September 2004 — July 2008 (3 years 11 months)

  Detailed information available soon
  
  Web Properties included:
  - Edmunds.com
  - Insideline.com
  - CarSpace.com
  - AutoObserver.com
  
  List of Duties:
  - SEO (Search Engine Optimization) Strategies
  - Technical SEO
  - SEO Copywriting/Editing
  - Keyword Research
  - Social Media Optimization and Marketing (SMO/SMM)
  - SEO Training
  - SEO Evangelism
  - Internet Market Research
  - Usability Design

• Sr. Search Engine Optimization Specialist

  AT&T Wireless

  (Public Company; 5001-10,000 employees; ATT; Telecommunications industry)

  June 2004 — September 2004 (4 months)

  Search Engine Optimization (SEO) :: Evaluated and tested existing site's content, layout, server infrastructure; Keyword Market Research on targeted markets searching habits. Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns. Used ethical "white-hat" Search Engine Optimization techniques to produce solid high rankings for numerous keywords.
  
  Developed and implemented numerous company-wide SEO "Best Practices" policies/documents:
  - HTML Coding Guidelines
  - Theme based page / website structure
  - Content Copywriting Guides
  - Keyword Research (density, relevance, weight, etc ... )
  - Title and Meta Tag Guidelines
  
  SEO Management :: Managed relationship with external SEO Company/Consultant and internal personnel.

• Sr. SEO / Web Development Manager

  Apparel Limited, Inc - Dickies Girl Clothing

  (Privately Held; 201-500 employees; Internet industry)

  January 2002 — November 2003 (1 year 11 months)

  Search Engine Optimization Manager / Sr. Web Development Manager / Network Security Administrator in a 100+ million dollar per year corporation. Duties included Management of Web Development and E-commerce Departments, Marketing, Public Relations, Web Advertising, Network Design and Security.

Scott Polk’s Education

• National University

  Public Relation, Public Relations/ Marketing, 1996 — 1999

Additional Information

Scott Polk’s Websites:

• Scott Polk
• In-House SEO
• SEO Resume

Scott Polk’s Interests:

search engines, relevancy, internet marketing, public relations, management training, new technology

Scott Polk’s Groups:

EFF (Electronic Frontier Foundation), SEMPO, TopSEOs, Affiliate Summit, MyBlogLog, WebMaster World, PubCon

•    LinkedSEO member
•    SMX - Search Marketing Expo member
•    Search Marketing Salon member

Scott Polk’s Honors:

MCSE + Internet, Network + (multi-tier/ cross platform tech), A+ Certification, PhotoShop Professional Association

Scott Polk’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch