Freelance writer, editor, marketing and public relations professional
Raleigh-Durham, North Carolina Area
Freelance writer, editor, marketing and public relations professional
Raleigh-Durham, North Carolina Area
I am a seasoned sales and marketing professional with significant achievements in both disciplines. My experience includes primarily entrepreneurial high growth companies, but also includes large Fortune 500 experience as well. This means I have seen brilliant successes as well as spectacular failures. I can bring know how in what to do to succeed and what to avoid.
My career is in transition from consultant to writer. I still do consulting on marketing and public relations, but my work will, hopefully, be more centered on writing and editing projects in areas that I am passionate about.
When I'm not working, I am either having fun with my very signficant other and 3 soon to be 5 kids. I might also be trying to recapture my youth by pretending to be Lance Armstrong on my Trek bike.
Strategy, Large Account Sales and Managment, Marketing, PR and sales consulting services for venture-backed, mid size or owner managed/family owned companies.
Cycling, soccer and endurance sports.
(Privately Held; Sports industry)
April 2008 — Present (4 months)
I am a columnist and editor for the cycling and soccer sections of the website for the 2008 Summer Olympics. Read me, digg me!
(Public Company; Consumer Goods industry)
April 2008 — Present (4 months)
I manage cycling rating lists for road cycles, hybrid cycles, cruisers, accessories, and components for RateitAll.com The goal is to help users communicate their experience with purchases and to help users make informed buying decisions.
(Privately Held; Consumer Services industry)
March 2008 — Present (5 months)
I write how to articles about marketing and public relations for small businesses. I also write about road cycling and bicycle maintenance.
(Privately Held; 1-10 employees; Professional Training & Coaching industry)
November 2007 — Present (9 months)
Learning V2 is a learning and development services company focused on sales force effectiveness and performance solutions. The company is also the global master reseller of Xentor Enterprise, a sales force effectiveness software application.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
October 2001 — November 2007 (6 years 2 months)
Maverick Endeavors provided full, outsourced strategy, marketing and sales services to venture enterprises and middle market organizations. The focus of Maverick was to provide small marketing departments or sales departments the tools necessary to grow their companies.
Maverick Marketing provided:
• Business planning and strategic consulting services
• Full-service marketing operations and sales process consulting
• Full service marketing program and campaign execution
• Full service public relations support
• Actionable, individualized programs strategically sound and outcome-focused
Maverick provided over 800 marketing programs for over 50 companies globally. The client base was primarily in the US with some clients in Canada and the UK.
(Privately Held; 1-10 employees; E-Learning industry)
March 2001 — October 2001 (8 months)
I was the Chief Marketing Officer and one of the founders of a company that was developing multi-lingual e-learning content and software. We had operations in Raleigh-Durham and Sao Paulo Brazil. The technology and concept were very cool, but the funding environment was horrific. I enjoyed learning about conducting business in Latin and South America during this adventure.
Responsibilities included:
• Development of the investor private placement memorandum with outside legal counsel
• Development of the global sales and marketing plan
• Meeting with prospective venture capital firms in California, New York, Mexico and Brazil
• Interviewing potential external service provider partners in the US and Brazil
• Working with and managing the Brazilian based sales people
(Privately Held; 11-50 employees; Computer Software industry)
December 1999 — March 2001 (1 year 4 months)
I was the Vice President of Sales and Marketing for Yellowbrick. This was a CRM sofware company that sought to connect all of a company's customer facing applications into a single platform, i.e. web, call center, order entry. The company worked very effectively in developing partners with every major CRM software company in the industry at that time. There was a tremendous buzz generated in the industry press and with the analyst community at the time of the launch also. Ultimately the company had challenges with funding to continue operations like all companies did in 2001.
Responsibilities included:
• Developing the sales, marketing and company launch plans
• Managing 4 remote sales representatives
• Managing 3 marketing team members
• Managing strategic alliance and channel partner programs
• Managing a budget of over $1 million annually
• Managing external service providers for public relations and advertising
• Conducting analyst tours with the product team
(Public Company; 1001-5000 employees; Computer Software industry)
April 1998 — December 1999 (1 year 9 months)
I opened the sales effort in the Raleigh market and expanded the office to include 6 software engineers and one other sales person. I was also asked to serve on the General Electric global account team where I was responsible for GE Platics and GE Transportation.
Responsibilities included:
• Opening the sales effort in the Raleigh market
• Expanded the office to include 6 software engineers and one other sales person.
• Serving on the General Electric global account team with responsibilities for GE Plastics and GE Transportation.
I met and exceeded my $5 million dollar quota for the two combined accounts while leading a profitable office.
(Public Company; 10,001 or more employees; ORCL; Computer Software industry)
December 1996 — March 1998 (1 year 4 months)
My job was to work with channel VARs in the Carolinas to market and sell Oracle applications and database technology. This entailed acting as the de facto sales manager in some cases and as a supplemental sales resource in others. The position required helping the VARs with marketing and event planning.
I was also responsible for selling directly to accounts not being sold by a national account team. My overall sales put me in the top 10 reps in the eastern US and in my last year and I acheived 192% of quota, which qualified me for the Presidents Club.
(Privately Held; 11-50 employees; Computer Software industry)
March 1995 — December 1996 (1 year 10 months)
My job was to seek licensing and OEM deals for our software properties. These include 3 visualization tools and entertainment titles. The entertainment titles were for the Tom Clancy Red Storm titles and for Quake add on software. We did deals with hardware manufacturers and MacMilan Digital Publishing.
(Privately Held; 201-500 employees; Education Management industry)
August 1992 — March 1995 (2 years 8 months)
I was one of 10 founders of the company, which became the dominant services provider in the early CRM/SFA industry. The company grew from 0 sales to $25 million in run rate in less than 3 years. My job was to manage the marketing with the CEO, sell and at one point to evangelize the company on a speaking circuit with IBM, Lotus and Symantec. I personally closed FedEx, British Airways, Luftansa, Cisco System, Becton Dickinson and Titleist-FootJoy.
Responsibilities included:
• Managing the marketing and public relations programs
• Directly selling large multinational accounts.
• Acting as the company spokes person and evangelist on a speaking circuit with IBM, Lotus and Symantec.
(Public Company; 201-500 employees; Banking industry)
January 1986 — August 1992 (6 years 8 months)
After I left college I was a bond trader with a regional brokerage firm headquartered in Memphis TN-Morgan Keegan and for a south eastern regional bankhead quartered in Nashville, TN-First American National Bank.
After 3 years of bond trading, I became an independent political consultant and campaign manager. I managed campaigns from the city council level through US Congressional and statewide levels in Tennessee, Georgia and North Carolina.
Seminar, Biotech for Business, 2005 — 2005
This was an excellent seminar course for business people who wanted to understand life science and biotech concepts. The course began with chemistry and cellular biology. It ended the drug discovery and manufacturing scale up. The course has been moved to the University of Calfornia. I highly recommend this course.
BS, Finance, Marketing and Economics, 1981 — 1985
I enjoy soccer and distance cycling.
LIONS, USA Cycling, Capital City Cycling Club, Council for Entrepreneurial Development,