Scott McComsey

Past

CMO at Loyalty Builders
Marketing Consultant at Loyalty Builders
Marketing Consultant at Infor

VP Strategic Planning at Great Plains Software
VP, General Manager of Services Business Unit at Great Plains Software
VP of Marketing at Great Plains Software
VP New Business at Great Plains Software
VP of Marketing at Great Plains Software
VP of Sales and Marketing at Great Plains Software
Client Service at Leo Burnett

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7 more...

Education

Medill/Northwestern
Inbound Marketing University-Hubspot
Amherst College

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Recommended

7 people have recommended Scott

Connections

91 connections

Industry

Marketing and Advertising

Websites

Scott McComsey’s Summary

Scott is a widely experienced, versatile marketer with a recent focus on inbound marketing.

Scott spent the last 15 years in software and 10 years in consumer goods before that. He's worked for companies ranging in size from start ups to large enterprises with B2B and B2C customer sets, direct and through distribution channels.

Scott gets particularly excited about relevance marketing. He looks forward to the day when no one has to experience marketing not relevant to them.

Scott McComsey’s Specialties:

In April 2008, Scott introduced Longbow, a "Software as a Service" with an aggressive "Inbound Marketing" strategy to quickly develop a stream of qualified website traffic. In less than one year, with a scrappy budget, Longbow's website ranked in the top 3% (Alexa) and the blog in the top 1% (Technorati). Ask him how he did it.

Scott McComsey’s Experience

CMO

Loyalty Builders

(Privately Held; Marketing and Advertising industry)

January 2008 — February 2009 (1 year 2 months)

Launched predictive analytics and direct marketing SaaS (software as a service)

-built successful inbound and outbound marketing strategies in one year from scratch

-comprehensive "Inbound Marketing" strategy included:
• Two SEO websites, now top 3.25% in traffic rank (Alexa)
• 91st percentile with Hubspot Website Grader
• Blog, now top 1% in traffic rank (Technorati)
• News Release content search strategy
• Thought Leadership initiatives
• eBook
• eSeminars
• Newsletter
• White Papers
• Facebook group
• Viral Tools:
-Customer Report Card
-Sample Size Calculator
-Marketing Effectiveness Score
Marketing Consultant

Loyalty Builders

(Privately Held; Marketing and Advertising industry)

2006 — 2007 (1 year )

Delivered product, positioning, messages, pricing and communications recommendations for upcoming SaaS launch
Marketing Consultant

Infor

(Privately Held; Computer Software industry)

2005 — 2006 (1 year )

Value Added Reseller channel analysis and growth plan for Lily Software acquisition with goal of doubling business in three years.
VP Strategic Planning

Great Plains Software

(Public Company; MSFT; Computer Software industry)

1997 — 1998 (1 year )

• Implemented first formal 5 year corporate planning process with cross functional teams
• Implemented first automated company wide annual planning process using Lotus Notes
• In preparation for IPO, implemented systems to insure accurate quarterly sales planning
• Drove company wide 1-1 marketing initiative including adoption of new CRM systems, new database marketing techniques, and interactive website development
VP, General Manager of Services Business Unit

Great Plains Software

(Public Company; GPSI; Computer Software industry)

1996 — 1997 (1 year )

• Full P & L responsibilities including growing existing customer sales and profitability
• Develop, challenge, and motivate a technical support team of 110+
• Took over 120,000 consecutive support calls (over a year) without missing a guarantee
• Increased customer and channel satisfaction levels for service to high 8’s on a 0-10 scale
• Drove initiative to self-directed support (web based) for customers and distribution
VP of Marketing

Great Plains Software

(Public Company; GPSI; Computer Software industry)

1994 — 1996 (2 years )

• Launched next generation product line (Dynamics) with record breaking upgrade revenue
• Implemented satisfaction measurement of complete customer experience. Used as management tool with distribution channel
• Designed and implemented new pricing and margin programs to better reflect product value, reduce channel conflict, motivate greater channel sales and increase profitability.
• Retooled lead generation and management process including win/loss research, saving hundreds of thousands of dollars in marketing expenses
• Initiated first customer conferences (Convergence) which were immediately profitable
• Greatly expanded distribution conferences and training increasing channel capacity, expertise, focus and loyalty
VP New Business

Great Plains Software

(Public Company; GPSI; Computer Software industry)

1993 — 1994 (1 year )

• Elevated paper forms business with strategic focus, quadrupling revenues the first year and setting the stage for continued growth
• Developed first “Great Plains Community” publication to 100,000+ providing significant advertising revenue stream, brand building and unified messages.
• Developed line of private label software products and revenue stream
VP of Marketing

Great Plains Software

(Public Company; GPSI; Computer Software industry)

1991 — 1993 (2 years )

1991-93: VP of Marketing
• Built focused marketing team including channel, service and product marketing specialists
• Built aggressive PR capacity. Share of voice was typically twice share of market.
• Built competitive analysis capacity to provide real-time competitive insights including product, programs, pricing and financial information.
• Developed advisory boards of customers and distribution to help guide product, service, program and pricing decisions.
• Developed focused existing customer marketing team and database marketing methodologies to maximize revenues from services, training and upgrades, more than half the company revenue.
VP of Sales and Marketing

Great Plains Software

(Public Company; GPSI; Computer Software industry)

1989 — 1991 (2 years )

• Dramatically expanded field sales force from 20-70 to expand distribution channel
• Created specialized recruiters and marketing managers
• Created developer relations team and programs for rapidly growing third party software packages that worked with Great Plains’ applications
• Created corporate accounts team for high level relationships with large consulting and reselling partners (e.g. large accounting firms, IBM)
• Developed marketing standards, tools and program for channel to increase and unify marketing messages and image
Client Service

Leo Burnett

(Public Company; PUB; Marketing and Advertising industry)

1980 — 1988 (8 years )

Managed advertising and marketing responsibilities for the following clients and brands:

Schenley: Dewar’s Scotch (1986-88)

Schenley: George Dickel Tennessee Whiskey (1984-86)

Wilson Sporting Goods: Golf Clubs, Balls and Clothes (1983-84)
Nestle: Chocolate Chips

Pillsbury: Refrigerated Dough

Green Giant: Canned Vegetables

Union Carbide: Glad Bags, Prestone, Simoniz

College Recruiter for Leo Burnett

Scott McComsey’s Education

Medill/Northwestern

Advanced Marketing Studies , 4 A's night school program , 1981 — 1982
Inbound Marketing University-Hubspot

Certified Inbound Marketing Professional , Inbound Marketing , 2009
Amherst College