Web Designer, Developer and Strategist
Washington D.C. Metro Area
- Current
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- Co-Founder and Chief Creative Officer at ShinyBird Creative Studios
- Senior Web Designer at Liquidity Services, Inc.
- Past
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- Web Developer II at Softmart
- Web Developer at PDAmart
- Client Services Coordinator at The Miles/LeHane Group
- Education
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- Elizabethtown College
- Recommended
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8 people have recommended Scott - Connections
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177
connections
- Industry
- Design
- Websites
Scott McCaughey’s Summary
Scott has more than ten years of experience working with, and helping grow, both global publicly-traded corporations and small start-up companies. He specializes in building clean, professional websites that are easy-to-use, giving customers a clear path toward converting. He believes that web standards and best practices help foster inspiration and innovation.
Scott understands more than the nuts and bolts of website development — he knows the business side of making great ideas work. He realizes that ideas are rarely fully formed prior to deciding to build a website, and works with clients (both internal and external) to identify their goals and help clarify and simplify their ideas. His expertise helps him lead teams to build an online presence that will help potential audiences find the client's site and meet business objectives.
With his varied experiences, Scott can help develop branding, identity, logos and a domain name strategy. He builds websites from the ground up, thinking about how each decision affects the overall product, and can recommend appropriate third-party solutions when appropriate and make all the parts fit.
Scott McCaughey’s Specialties:
Standards-based front-end design and development (XHTML/CSS/JS), user experience strategy and design, identity and brand creation, online marketing, content and communications strategy, information architecture, mobile strategy, social networking strategy.
Scott McCaughey’s Experience
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Co-Founder and Chief Creative Officer
ShinyBird Creative Studios
(Privately Held; 1-10 employees; Internet industry)
March 2007 — Present (2 years 5 months)
Co-Founded and serve as Chief Creative Officer for this web design/development firm. Provide full-service online solutions to clients that vary from personal training studios to mortgage processing companies, and everything in between. Work with clients to develop concepts, branding, and supporting technology for both new and revamped websites. Provide consulting on domain name strategy, user experience design, site architecture and third-party software integration. Manage a team of expert technologists across multiple disciplines.
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Senior Web Designer
Liquidity Services, Inc.
(Public Company; 201-500 employees; LQDT; Internet industry)
April 2003 — Present (6 years 4 months)
Design and develop branding and user experience for the company's websites. Manage the back-end development of new features and products, and serve as liaison between management/marketing and technology. Develop and implement online marketing, SEO/SEM and social media strategies. Work with small teams to develop new brands and products from concept to launch. Serve as creative lead for overall corporate branding, including the development of a new corporate website to coincide with the company's successful initial public offering.
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Web Developer II
Softmart
(Privately Held; 51-200 employees; Internet industry)
September 1998 — September 2002 (4 years 1 month)
Designed and developed a complete top-down redesign of the corporate web site. Developed two revenue-generating online catalogs to complement the company's corporate web site, driving new traffic in alternative markets to buy from the company. Worked with sales, customer service and IT departments to connect customers directly to back-end reporting system, allowing customers to run purchasing reports without the assistance of a customer service rep, freeing up more than 50% of that department's time. Developed a custom e-commerce platform, maximizing the company's profitability on orders.
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Web Developer
PDAmart
(Privately Held; 1-10 employees; Internet industry)
April 1998 — September 1998 (6 months)
Designed and implemented the web site for this start-up, entirely web-based retail store devoted to the sale of handheld computers. Created the site to be a portal for users of handheld computers, featuring news and information in addition to a vast catalog of products, to encourage high traffic and high sales. Conducted product reviews, wrote summaries of industry developments, and summarized newsworthy external content.
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Client Services Coordinator
The Miles/LeHane Group
(Privately Held; 11-50 employees; Human Resources industry)
January 1994 — April 1998 (4 years 4 months)
Conceived and built the company's first web site, establishing a web presence that is now a major feature of their services, bringing the latest innovations in career management. Recommended for purchase, installed and maintained all computer systems in two office for the company, whose clients included Citibank, America Online, and Northern Telecom. Instructed senior corporate executives in career transition on computer usage, including the use of the internet for research purposes, adding value to traditional outplacement model.
Scott McCaughey’s Education
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Elizabethtown College
Computer Science 1991 — 1995
Additional Information
Scott McCaughey’s Websites:
Scott McCaughey’s Interests:
Web Design and Development, User Interface Design, Web Standards, Graphic Design, Typography, Online Marketing, Social Media, Technology
Scott McCaughey’s Groups:
Refresh DC, DC Talks Series, Webmaster World
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South By Southwest (SXSW) -
Refresh DC -
Web Standards Design + Development
Scott McCaughey’s Honors:
2006 WebAward Winner
Scott McCaughey’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
