CEO and Founder, Vertster.com
Greater Salt Lake City Area
CEO and Founder, Vertster.com
Greater Salt Lake City Area
"How to improve the sales effectiveness of your website by 50% or more... without guessing what works"
I am the president and founder of Vertster, a hosted application for sales conversion rate optimization, and the author of "The ConversionLab.com" a book about using split testing and Taguchi methods for conversion improvement.
To date, we've run thousands of optimizations and tests, resulting in over $50 million in increased sales for customers during the past year. Our application heavily leverages Taguchi methods for process improvement. In this case, that process is e-commerce sales, direct sales, and lead generation online. We get increased response scientifically, by running carefully planned optimization campaigns which leave little to chance.
We regularly increase the effectiveness of our clients by 20% - 200%!
Visit us online: http://www.vertster.com/
Read my blog: http://www.vertster.com/blog/
My book: http://www.conversionlab.com/
My main focus now is pioneering new ways to optimize site response. This means combining effective marketing fundamentals with our technology.
Prior to doing this my main focus has been on organic SEO.