
Vice President, Marketing & Sales at Nor-Son
St. Cloud, Minnesota Area

Vice President, Marketing & Sales at Nor-Son
St. Cloud, Minnesota Area
Scott Kuehl (pronounced KEEL)
Executive Overview
• Visionary, humorous and PASSIONATE LEADER skilled in uncovering, maximizing and promoting strengths of organizations and personnel within them.
• Authentic, insightful and CREATIVE STRATEGIST who has helped bring clear vision, energize personnel, and create aligned momentum across entire organizations.
• Over 20 years of creative BRANDING EXPERTISE influencing the success of over 100 different brands including 3M, Best Buy, Ceridian, Fair Isaac, Honeywell, National Car Rental, Supervalu, Stellent (Oracle) and Target.
• Over 80 AWARDS FOR EXCELLENCE & effectiveness in business positioning and branding.
• FEATURED WORKS or case studies in The Wall Street Journal, B2B Magazine, The Business Journals, Print Magazine, How Magazine and Marketing Profs.
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Scott Kuehl is Vice President of Marketing and Sales for Nor-Son, Inc., a privately-held, award-winning construction services company.
Before joining Nor-Son, Scott founded BrandResolve, LLC, a brand consulting firm specializing in advising entrepreneurial executives and SMB owners.
Prior to that he was President and Executive Creative Director of the business-to-business marketing agency, Schemer Kuehl, Inc. Over a 10-year period, he founded, built and sold this Top 100 US Agency (BtoB Magazine/Forbes-sponsored) and Twin Cities Top 25 Advertising Agency (The Business Journals).
Scott graduated magna cum laude with a bachelor of fine arts degree from Mankato State University. He is also the recipient of the 2005 Minnesota State University - Mankato, Distinguished Young Alumni Award. (formerly Mankato State University.)
• Seeing the Big Picture - Envisioning
• Strategic Planning - Leading
• Seeing the Details - Problem-solving
• Building Relationships - Consultative Selling
• Communicating - Inspiring
• Creating - Brainstorming
• Branding - Positioning
(Construction industry)
September 2008 — Present (1 year 3 months)
A construction services firm specializing in creating warm, welcoming and well-built environments for the home, hospitality and healthcare sectors.
visit www.nor-son.com
(Marketing and Advertising industry)
June 2007 — September 2008 (1 year 4 months)
Brand strategy and consulting firm that helps enterprising professionals achieve the American dream.
www.brandresolve.com
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 1997 — June 2007 (10 years 6 months)
Owner and founding partner of a Twin Cities Top-25 and BtoB Top 100 US Agency specializing in business-to-business branding and marketing communications for technology-driven companies.
www.skmarketing.com
(Marketing and Advertising industry)
April 1996 — January 1997 (10 months)
Owner of a boutique Minneapolis advertising and design agency. Prior to founding K&A, earned progressively more responsible creative, managerial and executive responsibilities within both corporations and consultancies.
BFA , 1987 — 1991
Magna Cum Laude
Personal development, personal and corporate branding, real estate development, architecture, family cabins, family legacy, photography and publishing.
American Institute of Graphic Arts, Reach™ Branding Club, Minnesota State University Alumni Association
• The Business Journal’s Twin Cities Book of Lists, Top 25 Ad Agency.
• MSU - Mankato, Distinguished Young Alumni Award.
• Over 80 awards for creative branding excellence and marcom effectiveness including:
• Ad Fed MN, The Show
• American Business Communicators Awards
• American Graphic Design Awards
• American Society of Professional Communicators Best-in-Category
• Consolidated Papers Award of Excellence
• Creativity Awards Annuals
• How Magazine Design Annual
• Int'l Assn of Business Communicators (IABC) Gold, Silver and Bronze Quill Awards
• Int'l Communicator Awards Awards of Excellence
• League of American Communications Professionals (LACP) Platinum Awards
• MarCom Creative Awards Platinum Award
• Minnesota Bank Marketing Assn, Best of Show
• Nat'l Assn of Investors Corporation (NAIC) Nicholson Awards
• Potlatch Corp. Award of Excellence
• Print Magazine Design Annual
• Public Relations Society of America (PRSA), MN Classics
• Summit Creative Awards