
MBA | Marketing Professional | www.gscottinc.com
Greater Salt Lake City Area

MBA | Marketing Professional | www.gscottinc.com
Greater Salt Lake City Area
I've highlighted my top natural strengths and talents I'll bring to your company.
Strategic: I have a special talent for analyzing information to find trends, foresee potential issues, easily identify opportunities, and offer solutions. I communicate clearly by selecting the right combination of words that most accurately convey my ideas and feelings.
Ideation: I’m driven by my insightful and creative nature to discover and invent new methods for performing tasks, reaching goals, meeting customers’ needs, communicating benefits, and increasing profits. I identify connections between seemingly disparate phenomena, which helps me find ways to get ahead and stay ahead of the competition.
Learner: I have strong desire to continue learning and improve. I love working with new ideas and gaining knowledge. This drive helps me research more in depth the areas that influence my work, such as, competition, markets, and customers’ needs. My thirst for knowledge and understanding fuels my ability to generate creative solutions and identify strategic opportunities.
Responsibility: I excel in situations where I’m accountable for the outcome. I take psychological ownership of everything I do and say. I’m committed to stable values and continually strive to be a dependable individual. I like to take on additional obligations and extra tasks. I can readily admit when I’m wrong and get along with many different types of people.
Significance: I want to do what I love, marketing. My jobs have always been much more than a means to an end. I work well independently because I set personal goals. I excel when I’m recognized for my efforts. As a manager, I have inspired others to accomplish things they never thought they were capable of doing. I hope to help others to be stronger and better prepared for life’s challenges.
I’d love the opportunity to speak with you more in depth about the benefits that I will bring to your company. I look forward to hearing from you.
Marketing Strategy, Market Research, Brand Positioning, Internet Marketing, Viral Marketing, Web Analytics, New Product Development, Promotions, Sponsorship, Event Planning, Direct Mail, Campaign Tracking, Media Buying, Packaging, Graphic Design, Copy Writing, New Product Launch/Introduction, Leadership and Management
Microsoft Office (Excel, Word, Power Point, Access, Exchange), Adobe Creative Suite (Illustrator, Photoshop, Dreamweaver, Bridge, Flash, InDesign), HTML, PHP, CSS, MySQL
(Privately Held; Online Media industry)
2009 — Present (less than a year)
I design and program websites, banners, email creative for nutritional supplements and business opportunity offers. I use Adobe Photoshop, Illustrator, Bridge, and Dreamweaver. I program using HTML, CSS, and JavaScript.
(Marketing and Advertising industry)
December 2008 — Present (1 year )
I create effective marketing strategies starting with product development, distribution, pricing strategies, and promotion. Effective marketing requires strategic discipline, rigorous research, and clear understanding of the meaningful benefits that make products and services appealing to consumers.
(Apparel & Fashion industry)
May 2004 — Present (5 years 7 months)
• Launched www.offsideapparel.com, sundaydriveshirts.com, and 8 apparel.com
• Conceptualized, developed, and created all products, product lines, and marketing strategies.
• Gained distribution in 127 retail stores in less than 12 months.
(Consumer Goods industry)
2007 — January 2009 (2 years )
• Launched www.santaletterz.com and santaslettershop.com
• Developed all marketing strategies and collateral including brand positioning, advertising and consumer promotions.
• Created strategic relationship with Children’s Miracle Network for substantial fund raising and to market the product to over 17 million families within the target market.
(Hospitality industry)
November 2006 — December 2008 (2 years 2 months)
• Worked directly with Sales Director to develop pricing strategies, marketing collateral and all promotions.
• Developed all corporate marketing strategies including positioning, identity, and image.
• Created and executed various advertisements, in-house marketing collateral and consumer promotions that provided returns as high as 300%.
• Identified growth opportunity through strategic partnership. Successfully presented concept and projections to company executives. Oversaw program implementation.
• Recognized the need for new pricing strategy. Created and successfully presented company executive with a new pricing strategy that optimized sales, improved customer perception, and reduced labor costs.
(Privately Held; Human Resources industry)
September 2004 — November 2006 (2 years 3 months)
• Contacted and presented outsourced human resource solutions to business owners and executives across various industries.
• Services included payroll, HR consultation, and large group benefits packages. The benefits packages included medical, dental, and vision insurance, 401(k) and more.
• Generated the most leads in the 4th quarter of 2004 using cold calling, networking, and referral sales techniques.
• Sold over $250,000 of outsourced human resource services.
• Earned and awarded Sales Person of the Month November 2005 and September 2006.
(Privately Held; Retail industry)
September 2002 — September 2004 (2 years 1 month)
Merchandising Manager
• Developed a merchandising plan for accessories. Accessory sales increased 400% within 2 weeks.
Product Manager
• Launched 10 new products successfully that generate over $1.2 million in annual sales.
Market Research Manager
• Developed and built custom forecasting model to identify optimal growth opportunities using internal data, industry data, and trend reports.
• Identified five new locations that generated over $2.5 million in sales within 12 months.
Executive Intern, Retail Store Manager, COZUMEL, MEXICO
• Oversaw the build out and opening of new international retail location in Cozumel, Mexico.
• Recruited, trained, and managed team of fifteen employees.
• Exceeded annual sales goal by 15% and regional sales goal by more than 18%.
(Marketing and Advertising industry)
September 2000 — March 2002 (1 year 7 months)
• Sold outdoor advertising to local business owners, marketing executives, and national advertising contacts.
• Met with business owners, marketing professionals, and media buyers to find out their needs and how our outdoor advertising products could fit within their promotional mix.
• Increased occupancy rate from 68% to 95% within first three months.
(Public Company; UNH; Hospital & Health Care industry)
September 1999 — September 2000 (1 year 1 month)
• Contacted hospitals via telephone to sale and updated their medical coding tools including CPT and ICD-ICD9 codes. Worked directly with hospital administration.
• Among top three producers on sale team, sold over $600K during employment.
MBA , Marketing and Entrepreneurship , 2007 — 2009
3.5 GPA
BA , Marketing , 1999 — 2002
3.6 GPA. 3.9 GPA in major courses.
Member of Beta Theta Pi Fraternity.
Named to President’s List 8 times for academic achievement.
NA , Mid-Eastern Studies , 2000 — 2000
BYU Jerusalem. I was there for 8 weeks. Classes focused on Islamic, Christian, and Jewish cultures.
N/A , General Studies , 1995 — 1996
I took AP/IB classes and concurrent college enrollment classes during my junior and senior year of high school.
Graphic design, soccer, AV, film production, and writing
Beta Theta Pi, Gamma Beta Chapter