Scott Kabat

Scott Kabat

Chief Marketing Officer at Prezi

Location
San Francisco Bay Area
Industry
Computer Software

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Scott Kabat's Overview

Current
  • Chief Marketing Officer at Prezi
  • Co-Founder at Knowmia
Past
  • Worldwide Head of Marketing - Cisco Consumer Products at Cisco
  • Director of Marketing - Cisco Consumer Products at Cisco
  • Director of Marketing - Flip Video at Pure Digital Technologies (Flip Video)
Education
Connections

500+ connections

Scott Kabat's Summary

Seasoned marketing/operating executive, with extensive experience in P&L ownership, global marketing, e-commerce, sales, and business development in consumer businesses at various growth stages. Combination of classic CPG training plus scrappy startup experience.

Passionate about building and growing iconic consumer brands . Track record of success in startup and large company environments, including leading the brand marketing team that launched the award-winning Flip Video line of video camcorders (acquired by Cisco).

Specialties: Brand strategy, P&L ownership, multi-channel marketing plans, e-commerce, high ROI online activities, retail/etail sales, and business development.

Extensive experience building and leading high performing teams.

Scott Kabat's Experience

Chief Marketing Officer

Prezi

September 2013Present (1 year 2 months) San Francisco Bay Area

Co-Founder

Knowmia

June 2012Present (2 years 5 months) San Francisco Bay Area

Worldwide Head of Marketing - Cisco Consumer Products

Cisco

Public Company; 10,001+ employees; CSCO; Computer Networking industry

April 2011June 2012 (1 year 3 months) San Francisco Bay Area

Led worldwide brand, channel, e-commerce and digital marketing for Consumer Home Networking business. Member of executive management team. Managed global team of 45 employees.

Director of Marketing - Cisco Consumer Products

Cisco

Public Company; 10,001+ employees; CSCO; Computer Networking industry

August 2009May 2011 (1 year 10 months) San Francisco Bay Area

Oversaw re-launch and re-positioning of Cisco's Consumer Home Networking business, including Linksys and Valet product lines. Managed 25-person team.

Director of Marketing - Flip Video

Pure Digital Technologies (Flip Video)

Public Company; 10,001+ employees; CSCO; Computer Networking industry

July 2006August 2009 (3 years 2 months) San Francisco Bay Area

Led brand strategy/positioning, launch plans and ongoing demand creation for the Flip Video line of handheld camcorders (www.theflip.com). Drove business to #1 market share just over two years after launch. Built world-class marketing team.

Company acquired by Cisco in May 2009.

Marketing/Partnership Manager

The Clorox Company

Public Company; 5001-10,000 employees; CLX; Consumer Goods industry

August 1999July 2006 (7 years) San Francisco Bay Area

Managed P&L and marketing activities for two brands with $150MM in retail sales. Refocused core business to restore #1 share.

Led business development initiatives for $1BN franchise, including licensing deals and multi-brand partnerships in food, charcoal, and pet care industries.

Promoted twice.

Associate

A.T. Kearney

Partnership; 1001-5000 employees; Management Consulting industry

19941997 (3 years) Greater Chicago Area

Management consultant with focus in consumer product and retail industries. Promoted from Business Analyst to Associate.

Scott Kabat's Languages

  • French

Scott Kabat's Skills & Expertise

  1. Strategic Partnerships
  2. Start-ups
  3. Consumer Products
  4. Market Planning
  5. Marketing Strategy
  6. Cross-functional Team Leadership
  7. Online Marketing
  8. Marketing Communications
  9. Forecasting
  10. Digital Marketing
  11. Brand Development
  12. People Management
  13. Business Development
  14. Strategic Financial Planning
  15. Team Building
  16. Mentoring
  17. Online Advertising
  18. Product Marketing
  19. Product Management
  20. Sales
  21. Product Launch
  22. SaaS
  23. Business Strategy
  24. Management
  25. Market Research
  26. Strategic Planning
  27. Strategy
  28. Marketing
  29. Marketing Research
  30. Marketing Management
  31. Business Planning
  32. Entrepreneurship
  33. Executive Management
  34. Competitive Analysis
  35. P&L Management
  36. Analytics
  37. Go-to-market Strategy
  38. Leadership
  39. Brand Management
  40. Positioning
  41. International Business
  42. Multi-channel Marketing
  43. Segmentation
  44. Lead Generation
  45. Integrated Marketing
  46. Brand Architecture
  47. Customer Insight
  48. E-commerce

View All (48) Skills View Fewer Skills

Scott Kabat's Education

Harvard Business School

MBA

August 1997June 1999

University of Pennsylvania

BA, International Relations & History

August 1990May 1994

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