
Manager, Consumer Business at Peterson's
Greater New York City Area

Manager, Consumer Business at Peterson's
Greater New York City Area
At Peterson’s, we provide products and services that assist students and families in planning and preparing for college, a career, or the military, while also matching students with the college, career, or military choice that fits them best. I provide value to our customers by designing and building solutions that meet a diverse array of educational needs, from test preparation to writing help, from essay editing to professional resume review.
product management; project management; e-learning; curriculum design; pedagogical design; managing matrixed teams of developers, business analysts, project managers, QA staff, and subject-matter experts; product analysis; test preparation; essay and resume services; social media
(Public Company; Education Management industry)
February 2009 — Present (10 months)
(Public Company; Publishing industry)
July 2008 — February 2009 (8 months)
Manage the company’s consumer product lines: direct the maintenance and enhancement of application essay and resume products, and provide strategic guidance to and tactical leadership for a line of business owner. Specify market requirements for current and future products by conducting market research. Lead a matrixed team of project managers, developers, technical leads, marketing services, content professionals, and QA staff through envisioning, planning, prototyping, development, QA, and rollout phases of product development. Gather and prioritize feature requests from stakeholders. Perform periodic competitive analysis within our markets. Determine web analytics strategy for the channel, including conversion funnel analysis, SEO effectiveness measurements, and traffic analysis. Implement online advertising within products. Support ongoing SEO, SEM efforts within the channel.
(Public Company; 201-500 employees; Publishing industry)
April 2006 — July 2008 (2 years 4 months)
Product Manager for Test Preparation products. Responsible for the product planning and execution for nearly 150 web-based courses and assessment products. Gather and prioritize product and customer requirements, define the product vision, and lead matrixed engineering, sales, marketing and support teams to ensure revenue and customer satisfaction goals are met.
(Public Company; 201-500 employees; E-Learning industry)
April 2003 — March 2006 (3 years )
Responsible for creating award-winning online courses for standardized test preparation. I managed international teams of developers, subject matter experts, and instructional designers in creating online courseware that provides a truly customized experience for each user. I also created practice test products, classroom instruction, and corporate presentations on our products. I managed a team of editors and freelance content creators during this time.
(Public Company; 10,001 or more employees; WPO; Education Management industry)
1999 — 2002 (3 years )
B.S. , Physics (Mathematics, Economics) , 1991 — 1995
Graduated summa cum laude in Physics with minors in Mathematics and Mathematical Economics.
Authored scientific paper, "Numerical Approximations to the Thermodynamic Integrals", S.M. Johns, P.J. Ellis, and J.M. Lattimer, Astrophys.J. 473 (1996) 1020-1028
physics, economics, econophysics, product development, product management, running, singing, sports in Minnesota