
CEO, Unruly Media
London, United Kingdom

CEO, Unruly Media
London, United Kingdom
CEO of Unruly Media, a software and digital marketing services firm specialising in the distribution and measument of viral video and branded content.
Previously CEO of Connextra, a specialist ad serving company.
Senior management, fund raising, M&A, senior sales, product development & product managament within an agile development environment, high volume web applications.
(Computer Software industry)
January 2006 — Present (3 years 7 months)
Unruly Media specialises in the distribution and measurement of viral video and branded content. We help media agencies and ad agencies plan, purchase and evaluate video-based campaigns. We also run the site www.viralvideochart.com.
(Privately Held; 11-50 employees; Computer Software industry)
October 2003 — October 2005 (2 years 1 month)
Connextra developed a unique ad serving system, specialising in live data and contextual ad delivery, and was aqcuired for £1.74m cash in October 2005 by Betgenius Limited. It's also, possibly, the world's longest-running XP project.
(Privately Held; 1-10 employees; Computer Software industry)
March 2003 — October 2003 (8 months)
John Nolan, Elliot Perry and David King Lassman hired me in May 2000, thereby rescuing me from both futher doctoral research and a position at McKinsey & Co.
B. Phil. , Philosophy , October 1996 — June 1998
MA Hons , Philosophy , October 1992 — June 1995