Scott Ingram

Scott Ingram

Enterprise Sales Director at Eloqua & Founder of NetworkInAustin.com

Location
Austin, Texas (Austin, Texas Area)
Industry
Marketing and Advertising

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Scott Ingram's Overview

Current
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25 people have recommended Scott

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Scott Ingram's Summary

Eloqua lives at the true intersection of my biggest business passions: Sales, Marketing, Relationships. Technology and Social Media. Through my work with Eloqua I'm able to work with Sales and Marketing Executives to find measurable and sustainable ways to grow revenues.

Revenue Performance Management...Why RPM? Why now?

Each year, the various business magazines ceremoniously unveil their “Fastest Growing Companies” lists. The companion profiles typically attribute the catalyst to broad and amorphous differentiators, like “leadership,” “innovation” and “culture.” The truth, however, is far more specific.

Since 1999, Eloqua has studied the revenue performance of a wide range of companies and has identified a small group that consistently out-perform and out-compete their peers. The pattern we see amongst the fastest growing companies is that they understand how sales and marketing drive revenue. They know, often with great precision, how small changes in sales and marketing activities influence revenue outcomes. To manage revenue growth consistently quarter over quarter, these companies have developed disciplines in sales and marketing that:

• Transcend the traditional silos of sales and marketing teams
• Profile customer information and behavior accurately
• Guide the customer through the stages of their buying process with messages delivered at the right time and delivered through the right channel
• Can be measured and managed at every stage

We call this idea Revenue Performance Management (RPM). RPM is a strategy for managing a company’s interactions with buyers through the entire purchase process to enable dramatically more predictable, rapid and profitable revenue growth. Using RPM principles, businesses can identify the drivers and impediments to revenue, rigorously measure them, and then pull the economic levers that will optimize revenue production.

Scott Ingram's Experience

Enterprise Sales Director

Eloqua

Privately Held; 201-500 employees; Computer Software industry

October 2011Present (8 months) Austin, Texas Area

Privately Held; Myself Only; Marketing and Advertising industry

April 2005Present (7 years 2 months)

Strategic Account Manager - Specialty Products

Oki Data

April 2011October 2011 (7 months)

Sales Director

Bazaarvoice

Public Company; 501-1000 employees; Internet industry

December 2009February 2011 (1 year 3 months)

Major Account District Manager

ADP (Automatic Data Processing)

Public Company; 10,001+ employees; ADP; Human Resources industry

January 2007April 2009 (2 years 4 months)

Referral Program Coordinator

Levelfield

November 2005August 2006 (10 months)

Privately Held; 51-200 employees; Information Technology and Services industry

January 1999June 2004 (5 years 6 months)

Scott Ingram's Additional Information

Websites:
Interests:

Networking, Connecting, Referring, Business Blogging, Family (Wife, 2 girls, 1 dog, 2 cats), Speaking, Reading, Austin Business, Cycling, Eating and every now and then sleeping

Groups and Associations:

Leadership Austin - Emerge Program Chair & Essentials Class of 2009 Greater Austin Chamber of Commerce Bootstrap Austin Greater Austin Hispanic Chamber of Commerce

Honors and Awards:

ADP President's Club
Newport Harbor Area Chamber of Commerce – Ambassador of the Year 2001
BiG Austin's BiG Idea Awards - Rookie of the Year 2006 for NetworkInAustin.com
Paul Harris Fellow

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