VP of Marketing
West Palm Beach, Florida Area
- Current
-
- VP of Marketing at Company Name Private
- Past
-
- Director of Sales and Marketing at Global Travel
- Web Manager at Mercedes Homes
- Founder at The Marketing Loft
- VP Marketing at Third Street Interactive
- Project Manager at Gartner
- Education
-
- Castleton State College
- Recommended
-
5 people have recommended Scott - Connections
-
112
connections
- Industry
- Internet
- Websites
Scott Roy’s Summary
Scott is a marketing professional with extensive technology and Agency experience. He is currently working to build a new company in South Florida. Recent endeavors include leading the Marketing Operations at the nation's 50th largest Travel Agency.
He combines a strong research and technology background with a clear marketing focus, to make strategic recommendations, and provide the actionable insight essential to online success. Mr. Roy has created websites and online marketing programs for organizations such as Unilever/Bestfoods Arvida, Global Travel International and Playtex Apparel.
Scott also spent several years with Gartner the world’s leading authority on Information Technology. Additionally, Scott has served as a Strategic Advisor, working to formulate business plans for companies such as Vermont Natural Stoneworks, a startup company formed to produce and sell finished slate products.
Scott has established himself as a branding and web analysis expert, and has been featured and quoted in publications such as Jupiter Communications/Media Metrix Reports, Headcount.com, iMarketing News, and Digitrends Magazine.
Scott Roy’s Specialties:
emarketing, web analysis,
marketing strategy
HTML, design
Scott Roy’s Experience
-
VP of Marketing
Company Name Private
(Marketing and Advertising industry)
January 2009 — Present (7 months)
Can't disclose much, but am involved with a start-up business in the financial services space. Located in Florida.
-
Director of Sales and Marketing
Global Travel
(Leisure, Travel & Tourism industry)
July 2007 — December 2008 (1 year 6 months)
Began as Director of Online Marketing beginning August 1, 2007. I Drove leads, lowered lead cost , increased conversion ratios, while managing Marketing department. Member of Senior Management team, took a 3 month role leading sales department to record sales numbers.
-
Web Manager
Mercedes Homes
(Real Estate industry)
May 2004 — July 2007 (3 years 3 months)
- Manage all aspects of web presence for 16th largest homebuilder in the United States.
- Implemented online marketing programs to increase traffic over 300% in three years to over 11,000 visitor sessions per day.
- Created and optimized website that is now the company’s top lead and sales generator.
- Manage $125,000 paid search, and $100,000 online marketing budget each month. Continually optimize programs to lower cost per lead. -
Founder
The Marketing Loft
(Partnership; 1-10 employees; Internet industry)
May 2001 — May 2004 (3 years 1 month)
The Marketing Loft, LLC, Winter Park, FL
- Founded and Operated Interactive agency with annual revenues of $1,000,000+.
- Managed day-to-day operation of company, and oversaw design, production, marketing, client service, P&L, and business development.
- Worked with clients to develop and implement Internet and marketing strategies.
- Developed and maintain company website (www.themarketingloft.com)
- Clients include The St. Joe Company (ticker: JOE), Arvida, Johnson and Johnson, ING, Perrier, Zephyr Hills, Lincoln Limousine, and Dedicated Micros. -
VP Marketing
Third Street Interactive
(Privately Held; 11-50 employees; Internet industry)
March 1999 — May 2001 (2 years 3 months)
- Member of Senior Management team, shaped and led the overall direction of the firm.
- Reengineered sales process and created lead management system, leading to a year one revenue increase of over 100%.
- Responsible for creating and building brand identity.
- Lead corporate branding, marketing, and promotional initiatives, including press efforts, brochures, web presence and proposal writing.
- Lead Marketing Strategist- Created and developed Strategic Internet Marketing Plans for clients including Playtex, Arvida, Charles Schwab, 800desserts.com, Unilever (Hellmann’s, Skippy Peanut Butter).
- Work in tandem with CEO and VP Sales as a pitch/strategic team to build client roster.
- Developed and implemented a corporate-wide research (marketing, competitive, industry) methodology.
- Published author, with articles and quotes appearing in Digitrends Magazine, Headcount.com and Jupiter Communications Reports. -
Project Manager
Gartner
(Public Company; 1001-5000 employees; IT; Information Services industry)
August 1992 — April 1999 (6 years 9 months)
- Managed web site analysis, reporting, and vendor selection.
- Prepared reports for Senior Management team, used to guide online business initiatives.
- Responsible for competitive analysis to guide future web strategies and prepare sales.
- Managed and participated in various Business Development projects to improve online branding, increase audience, and revenue via e-commerce strategies.
Scott Roy’s Education
-
Castleton State College
BS , Marketing , 1993 — 1997
Strategic Consultant for Vermont Natural Stoneworks
- Activities and Societies:
- Soccer, Marketing Club
Additional Information
Scott Roy’s Websites:
Scott Roy’s Groups:
American Marketing Association, New York New Media Association
-
Marketing Executives Group -
GARTNER (Employees…. Current and Former) -
Online Lead Generation
Scott Roy’s Honors:
3rd Grade Speeling Bee Champeon
Scott Roy’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
