Scott Hogrefe

Current

• Marketing Program Manager at Brocade

Past

• Client Strategy Consultant at Thrivepoint
• Director, Business Development & Account Management at Closed Loop Marketing
• Program Manager at Johnson & Johnson

• Product Manager at ViaFone, Inc.
• Project Manager, Information Strategy at ALZA Corporation
• Business Development Manager at QuickStart, Inc.
• Development Director at CLCV
• Development Associate at Global Green USA

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Education

• Academy of Art University
• California State University-Chico

Recommended

12 people have recommended Scott

Connections

236 connections

Industry

Information Technology and Services

Scott Hogrefe’s Summary

Experienced professional with a unique background that bridges sales, marketing and project management. Strong strategic nature with a tested ability to understand and effectively manage expectations. Creative individual with a practical knowledge of running a program and delivering against targets. Manager that enjoys motivating and helping people achieve their potential.

Scott Hogrefe’s Specialties:

Project management, product management, E-Commerce, product marketing, search engine marketing, graphic design, communications, sales, people management.

Certified Project Management Professional, PMI
Certified Google AdWords Professional
Certified Management Fundamentals, Johnson & Johnson

Scott Hogrefe’s Experience

• Marketing Program Manager

  Brocade

  (Public Company; BRCD; Computer Networking industry)

  December 2009 — Present (1 month)

• Client Strategy Consultant

  Thrivepoint

  (Privately Held; Marketing and Advertising industry)

  August 2009 — December 2009 (5 months)

• Director, Business Development & Account Management

  Closed Loop Marketing

  (Privately Held; Marketing and Advertising industry)

  April 2008 — August 2009 (1 year 5 months)

  Managed multiple consumer e-commerce client accounts. Projects resulted in increased revenue for clients through well-executed search engine, PPC, landing page and website optimization.
  • Spearheaded website optimization projects to improve information architecture, design, and usability of e-commerce purchase path execution. Resulted in 4-15x improvements in conversion rates.
  • Analyzed and reported on key performance indicators such as web traffic, bounce rate, cost/conversation, and average order value.
  • Partnered with clients to develop business cases and gain sponsorship from management.
  • Championed the use of new methods to enhance the customer experience and increase revenue.

• Program Manager

  Johnson & Johnson

  (Public Company; JNJ; Pharmaceuticals industry)

  November 2002 — December 2007 (5 years 2 months)

  Analyze needs of customers and determine how IT can improve their business. Establish and maintain relationships with business partners and act as interface between them and the technology experts. Supervise staff and manage budgets, vendors, and resources.

• Product Manager

  ViaFone, Inc.

  (Wireless industry)

  November 2001 — October 2002 (1 year )

  Presided over the Mobile Pharma product division, which offered technology tailored to the pharmaceutical/biotech sales industry. Oversaw every aspect of product development including product road-mapping, market requirements documentation (MRD), branding, marketing collateral, competitive analysis, competitive product positioning, launch management, market research, market testing, focus groups, product specifications, and business development. Established relationships with customers in the US & Europe.

• Project Manager, Information Strategy

  ALZA Corporation

  (Public Company; JNJ; Pharmaceuticals industry)

  November 1999 — October 2001 (2 years )

  Directed projects for the Commercial Services Organization, which included marketing, sales, and commercial operations. Administered multiple projects simultaneously including deploying software to sales representatives, ensuring compliance with complex new FDA directives, and investing in a new tool for managing customer relationships.

• Business Development Manager

  QuickStart, Inc.

  (Information Technology and Services industry)

  March 1997 — October 1999 (2 years 8 months)

  Led business development for the consulting division and steered work of more than 30 consultants in the northern California region. Accountable for revenue generation in the region as well as the entire sales cycle. Developed and managed client base.
  - Exceeded sales quota by 20% for six consecutive months.
  - Named "Rookie of the Year".
  - Cultivated critical relationship with Microsoft team to generate referrals.

• Development Director

  CLCV

  (Non-Profit; 11-50 employees; Political Organization industry)

  December 1996 — November 1998 (2 years )

• Development Associate

  Global Green USA

  (Non-Profit; 1-10 employees; Environmental Services industry)

  June 1995 — November 1996 (1 year 6 months)

Additional Information

Scott Hogrefe’s Groups:

•    Johnson & Johnson (re)connected (9,500+ Members!)
•    Academy of Art San Francisco

Scott Hogrefe’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch