CEO, BoldMouth Inc.
Charlottesville, Virginia Area
CEO, BoldMouth Inc.
Charlottesville, Virginia Area
4 more...
CEO at BoldMouth Inc.; a new kind of marketing agency committed to helping our clients build their business though customer advocacy in social media. We use innovative technology and processes to facilitate organic dialogs and amplify communications that occur between individuals with recognized interests that are dialoging in and around social media and social networks. BoldMouth provides custom research, viral strategy, creative development, campaign implementation, application development and online design services. BoldMouth’s clients include AARP, MTV, Microsoft, Metagenics, Kraft, and Scholastic among many others.
Personally, I have 20 years of experience in marketing management (Capital One, American Express, Marriott, PepsiCo). I was involved in the launch of two national brands (Capital One and Courtyard by Marriott hotels). I have managed a marketing budget in excess of $800MM and organizations of 250 associates.
Nationally recognized expert in direct marketing and database marketing.
Branding and identity development.
Marketing supplier identification and management.
Marketing technologies (database, marketing resource management, campaign management, analytics).
Direct and interactive creative strategy and development.
MBA, Marketing, Finance, 1984 — 1986
BA, Economics, 1979 — 1981
Economics 1977 — 1979
Direct Marketing Aassociation Board of Directors, Tandem Friends School, VCU Interactive Marketing Institute, VCU Interactive Marketing Institute, VCU Interactive Marketing Institute, Charlottesville Venture Group