
Client Strategy Director at Quirk eMarketing
South Africa

Client Strategy Director at Quirk eMarketing
South Africa
Driven, dynamic, and highly innovative digital marketing exec.
Solid mix of agency (+4yrs) and corporate (+3yrs) experience.
Previously: Interactive Marketing Manager BMW South Africa - Responsible for BMW South Africa's digital strategy within the marketing and communications environment.
Highly involved in local interactive/blogging/development communities. Blog @ www.scott.za.net.
On the side: Involved in development and strategy at www.babazeka.com, a socially aware online shop which sells locally (hand) made, contemporary designer fashion and accessories from a collection of selected crafters and designers.
Personal views on marketing:
> http://snurl.com/reinvention
> http://snurl.com/believe_infinite
- Understanding brands and how digital works with brand objectives to achieve goals.
- eMarketing strategy development and implementation.
- Experience in creating through the line campaigns (Traditional media + Web).
- Appreciate the human nature of users. Customers want to be involved in the conversation, and not be dictated to.
- Web technologies / concepts - blogging, search marketing, website ROI analytics (conversion rate tracking, and increasing ROI)
(Privately Held; Marketing and Advertising industry)
August 2009 — Present (4 months)
Overseeing the development of ideas and strategy from conception to execution for Quirk's clients.
(Public Company; BMW; Automotive industry)
April 2005 — July 2009 (4 years 4 months)
-Interactive Manager within marketing and communications division.
- Responsible for all online marketing activites.
(Privately Held; 11-50 employees; Internet industry)
April 2002 — March 2005 (3 years )
# eMarketing strategy development
# Brand development, web site traffic growth, web site UI and advertising revenue. Brand strategy development.
# Strategic Consulting, including business plan & sales strategy development.
BCom , Information Systems , 1997 — 2000
1992 — 1996
internet marketing strategies, emarketing, consumer generated media, search marketing, emerging technology, firefox!, ultimate frisbee, fly fishing, music, guitar
New Media Marketing conf, Ultimate Frisbee Johannesburg