Scott Gray

Current

• Client Strategy Director at Quirk eMarketing

Past

• Interactive Marketing Manager at BMW South Africa
• Member/Director at Quirk.co.za

Education

• University of Cape Town
• Diocesan College

Connections

247 connections

Industry

Internet

Websites

• My Blog
• My RSS feed
• Twitter

Scott Gray’s Summary

Driven, dynamic, and highly innovative digital marketing exec.

Solid mix of agency (+4yrs) and corporate (+3yrs) experience.

Previously: Interactive Marketing Manager BMW South Africa - Responsible for BMW South Africa's digital strategy within the marketing and communications environment.

Highly involved in local interactive/blogging/development communities. Blog @ www.scott.za.net.

On the side: Involved in development and strategy at www.babazeka.com, a socially aware online shop which sells locally (hand) made, contemporary designer fashion and accessories from a collection of selected crafters and designers.

Personal views on marketing:
> http://snurl.com/reinvention
> http://snurl.com/believe_infinite

Scott Gray’s Specialties:

- Understanding brands and how digital works with brand objectives to achieve goals.

- eMarketing strategy development and implementation.

- Experience in creating through the line campaigns (Traditional media + Web).

- Appreciate the human nature of users. Customers want to be involved in the conversation, and not be dictated to.

- Web technologies / concepts - blogging, search marketing, website ROI analytics (conversion rate tracking, and increasing ROI)

Scott Gray’s Experience

• Client Strategy Director

  Quirk eMarketing

  (Privately Held; Marketing and Advertising industry)

  August 2009 — Present (4 months)

  Overseeing the development of ideas and strategy from conception to execution for Quirk's clients.

• Interactive Marketing Manager

  BMW South Africa

  (Public Company; BMW; Automotive industry)

  April 2005 — July 2009 (4 years 4 months)

  -Interactive Manager within marketing and communications division.
  
  - Responsible for all online marketing activites.

• Member/Director

  Quirk.co.za

  (Privately Held; 11-50 employees; Internet industry)

  April 2002 — March 2005 (3 years )

  # eMarketing strategy development
  
  # Brand development, web site traffic growth, web site UI and advertising revenue. Brand strategy development.
  
  # Strategic Consulting, including business plan & sales strategy development.

Scott Gray’s Education

• University of Cape Town

  BCom , Information Systems , 1997 — 2000

• Diocesan College

  1992 — 1996

Additional Information

Scott Gray’s Websites:

• My Blog
• My RSS feed
• Twitter

Scott Gray’s Interests:

internet marketing strategies, emarketing, consumer generated media, search marketing, emerging technology, firefox!, ultimate frisbee, fly fishing, music, guitar

Scott Gray’s Groups:

New Media Marketing conf, Ultimate Frisbee Johannesburg

•    DataPortability Project
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    South African Web Experts

Scott Gray’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch