
Interactive Marketing Manager - BMW
South Africa

Interactive Marketing Manager - BMW
South Africa
Driven, dynamic, and highly innovative digital marketing exec.
Solid mix of agency (+4yrs) and corporate (+3yrs) experience.
Currently: Interactive marketing manager BMW South Africa.
Highly involved in local interactive/blogging/development communities. Blog @ www.scott.za.net.
On the side: Involved in development and strategy at www.babazeka.com.
Personal views on marketing:
> http://www.gapingvoid.com/Moveable_Type/archives/zzaaaaaaa05.jpg
> http://www.gapingvoid.com/Moveable_Type/archives/000823.html
- Understanding brands.
- eMarketing strategy development and implementation.
- Experience in creating through the line campaigns (Traditional media + Web).
- Appreciate the human nature of users. Customers want to be involved in the conversation, and not be dictated to.
- Web technologies / concepts - blogging, search marketing, website ROI analytics (conversion rate tracking, and increasing ROI)
(Public Company; 5001-10,000 employees; Automotive industry)
April 2005 — Present (3 years 7 months)
-Interactive Manager within marketing and communications division.
- Responsible for all online marketing activites.
(Privately Held; 11-50 employees; Internet industry)
April 2002 — March 2005 (3 years)
# eMarketing strategy development
# Brand development, web site traffic growth, web site UI and advertising revenue. Brand strategy development.
# Strategic Consulting, including business plan & sales strategy development.
BCom, Information Systems, 1997 — 2000
1992 — 1996
internet marketing strategies, emarketing, consumer generated media, search marketing, emerging technology, firefox!, ultimate frisbee, fly fishing, music, guitar
New Media Marketing conf, Ultimate Frisbee Johannesburg