
Digital Marketing Director
San Francisco Bay Area

Digital Marketing Director
San Francisco Bay Area
Scott brings over 15 years of client service, account management, internet marketing and marketing technology leadership experience. He has worked extensively within the digital marketing industry:
* Defining and delivering digital solutions across a diversity of vertical industries
* Developing and launching digital marketing campaigns involving multiple media channels
* Managing long-term client relationships, setting realistic expectations, building engaged internal support teams, establishing effective communications and resolving business issues and challenges
* Business Operations Management
* Team Building
* Project Management
* Online Direct Database Marketing
* Process Development
* Internet Trend Analysis
* ROI Modeling and Cost Justification
* Account Management
* Client Service Leadership
* Product Management
* SaaS
* Engagement Management
* Requirements Specification
* SEO
(Privately Held; Computer Software industry)
2009 — Present (less than a year)
Responsible for the overall delivery and growth of the ChannelNet and Hunter Douglas Worldwide relationship.
(Privately Held; Internet industry)
2008 — 2009 (1 year )
Developed the conversion strategy and communication process for pre- and post-sales account management.
(Marketing and Advertising industry)
2005 — 2007 (2 years )
Managed cross-department teams (Engineering, QA, Operations, Service Ops, Training, Support, and Technical Publications) in setting direction for on-demand Software-as-a-Service (SaaS) product strategy and development.
(Public Company; ACXM; Information Technology and Services industry)
2004 — 2005 (1 year )
Managed a global technical support team tasked with troubleshooting and resolving application issues for both internal and external clients.
(Public Company; DIGI; Marketing and Advertising industry)
2003 — 2004 (1 year )
Reporting to SVP of Worldwide Field Operations, managed a staff of 63 within service operations, campaign management, production, client start-up and technical training departments. Developed a track record of attracting quality employees, growing talent and motivating teams.
(Public Company; DIGI; Marketing and Advertising industry)
2001 — 2003 (2 years )
Developed and managed the account team which provided client support for a new self-service product. Accounts included Victoria’s Secret, Priceline, EMC, TrueLink, Advent, Grainger and UbiSoft.
(Public Company; DIGI; Marketing and Advertising industry)
1999 — 2001 (2 years )
Managed a team of campaign managers, project managers and production specialists. Accounts included: Electronic Arts, Homestead, Alta Vista, Bizrate.com, Entertainment Weekly and Futureshop.
(Environmental Services industry)
1991 — 1999 (8 years )
My daughter, Mountain biking, Skiing, Fishing, Wave riding, Coaching (soccer), New technology, Live music, Dining out E-mail Marketing - Retention and Cross-sell relationship marketing through the e-mail channel Web 2.0 - Social Marketing, Blogging, User-Generated Content, E-marketing, database marketing