Scott Daughtry

Current

• Marketing Operations Manager at NetQoS
• Owner at The Dog Outdoors

Recommended

6 people have recommended Scott

Connections

125 connections

Industry

Information Technology and Services

Websites

• NetQoS
• The Dog Outdoors

Scott Daughtry’s Summary

Marketing Operations Manager with high success in Search Engine Marketing (Pay Per Click and Organic Search) and marketing performance measurement. Strong experience in technology marketing (b2b) with additional experience in non-profit marketing and public relations. Salesforce.com and Eloqua marketing automation power user with proven record for tracking and measuring marketing performance through the entire sales cycle.

Core Competencies:

• Search Engine Marketing (PPC & SEO)
• Demand Generation
• Marketing Performance Measurement
• Closed-Loop Marketing
• Email Marketing and Database Segmentation
• Campaign Planning, Execution and Measurement

Core Programs Used:

• SalesForce.com to track marketing and sales metrics.
• Eloqua Marketing Conversion Suite to automate lead qualification, scoring, and routing.
• Google Adwords and Yahoo Search Marketing to create highly detailed worldwide search marketing campaigns

Certifications:

• Certified in Marketing Performance Measurement -- CMO Council
• Certified Demand Generation Professional -- Eloqua Professional Certification Program
• Certified in Persuasive Online Copywriting -- Future Now, Inc
• Dale Carnegie Training Graduate


Awards:

• 2007 Marketers Choice Award - Eloqua
• 2007 Viral Marketing Hall of Fame (contributor) - Marketing Sherpa

Additional Information

Scott Daughtry’s Websites:

• NetQoS
• The Dog Outdoors