VP, Business & Product Development at Travel Ad Network
Greater New York City Area
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- VP, Business & Product Development at Travel Ad Network
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Scott Cherkin’s Summary
Over 15 years of business development, sales and marketing experience with a focus on digital media, travel advertising, loyalty marketing and eCRM.
Scott Cherkin’s Specialties:
Travel media, travel advertising, loyalty marketing, coalition marketing, content distribution, application distribution, online advertising sales, online marketing, email marketing, co-registration and sales channel development.
Scott Cherkin’s Experience
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VP, Business & Product Development
Travel Ad Network
(Privately Held; Information Technology and Services industry)
May 2005 — Present (4 years 8 months)
• Grew network from 10 small/midsize sites into the 3rd largest travel audience in the US and globally (per comScore) including: BBC’s Lonely Planet, Priceline’s HotelsbyCity, Rand McNally, IATA, European Travel Commission’s VisitEurope.com and many more.
• Productized the network with contextual and behavioral advertising solutions.
• Managed a team of eight direct reports responsible for publisher recruitment, publisher account management, data and media optimization and consumer-facing product development.
