Scott East
CEO, MSIGHTS - Marketing Results Reporting & Operations
- Location
- Charlotte, North Carolina Area
- Industry
- Marketing and Advertising
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Scott East's Overview
- Current
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- CEO and Co-Founder at MSIGHTS Inc.
- Past
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- Marketing Group Manager at Verizon / GTE Corp.
- Sr. Account Executive at TLP (TracyLocke Partnership)
- Account Executive at DDB Needham / Focus Agency
- Account Executive at Dally Advertising
- Education
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- Georgetown University - The McDonough School of Business
- Syracuse University
- Recommendations
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19 people have recommended Scott
- Connections
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500+ connections
- Websites
Scott East's Summary
Scott East founded MSIGHTS Inc. in 2004 with the vision of building a marketing analytics company focused on improving marketing measurement and performance management. As President/CEO, East is responsible for developing overall business strategy, forging partnerships, and overseeing MSIGHTS' client engagement teams. He is also actively involved with product development strategy.
Specialties
• Marketing Results Reporting and Analysis
• Marketing Operations / Process Consulting
• Marketing Data Management
• Marketing Knowledge Management
• Marketing Analytics
• Marketing Strategy / Go-To-Market Planning
Scott East's Experience
CEO and Co-Founder
MSIGHTS Inc.
Privately Held; 11-50 employees; Marketing and Advertising industry
December 2004 – Present (7 years 2 months)
MSIGHTS is an on-demand Internet platform that integrates various marketing results data, including call center, web/interactive, media plans, sales, direct mail programs, and fulfillment/BRCs.
Managing Director
The East Group
2002 – 2004 (2 years)
• Founded marketing / management consulting firm advising FORTUNE 500 companies on how to maximize return on marketing investment.
• Developed company business and operating plan, service offering, and built strategic relationships with companies offering complementary marketing services.
• Client work included: Nextel, Verizon, NTT Verio, Movado, K12, Sentinel Wealth Management, and AOL Broadband.
Marketing Director
AOL
Public Company; 5001-10,000 employees; AOL; Internet industry
2001 – 2002 (1 year)
• Supervised more than $425MM in strategic advertising revenue across AOL Time Warner divisions (AOL, Turner Broadcasting, Time Inc., and Warner Bros).
• Maximized marketing relationships with companies receiving AOL financial investment representing a telecom portfolio of $1.5B+.
• Department leader overseeing team’s client management, marketing (online and traditional), tracking, optimization, and contract compliance.
• Client work included: Qwest, Level 3, Cable & Wireless, MCI Worldcom, Verizon, Hughes Network Systems, Foundry Networks, and Sprint LD.
Vice President, Interactive
Mullen
Public Company; 501-1000 employees; IPG; Marketing and Advertising industry
2000 – 2001 (1 year)
• Managed (10) person team with P/L responsibility on client Internet initiatives, website objectives, design/architecture, online advertising, and digital communications strategy.
• Client work included: Nextel, LendingTree, Genuity, and Agere Systems.
Marketing Group Manager
Verizon / GTE Corp.
1998 – 2000 (2 years)
• Supervised six-person team that developed and implemented marketing communications programs for data services portfolio. Integrated program components included advertising, customer research, promotional offers, sales channel coordination, retention, online, and public relations.
• Built, managed and optimized integrated marketing program launching DSL Internet service. Exceeded corporate objectives by 23%.
Sr. Account Executive
TLP (TracyLocke Partnership)
Privately Held; 11-50 employees; Staffing and Recruiting industry
1997 – 1998 (1 year)
• Client work included: FedEx (Retail and Freight divisions).
Scott East's Education
Georgetown University - The McDonough School of Business
MBA
2003 – 2005
International Residencies: China, Mexico
Activities and Societies: Beta Gamma Sigma honor society
Syracuse University
BA, Political Science
1988 – 1992
Activities and Societies: Alpha Tau Omega fraternity, Syracuse Mascot (2 yrs), University Judicial Board
Scott East's Additional Information
- Websites:
- Interests:
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Reading, tennis, golf, and spending time with my family.
- Groups and Associations:
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MENG
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- Honors and Awards:
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• FedEx “Bravo Zulu” Award Recipient (outstanding achievement)
• GTE Marketing Management Program (for high potential employees)
• GTE “Chairman’s Leadership” Award Nominee
• GTE Leadership Development II Program (VP nomination)
Contact Scott for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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