Community Manager, Editor, Writer, Social Marketer
Sydney Area, Australia
- Current
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- Community Manager at Sports Hydrant
- Past
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- Online Editor, marketingmag.com.au | Deputy Editor, Marketing magazine at Niche Media
- Sessional Tutor at University of Melbourne
- Market Researcher at Cengage Learning
- Customer Service Coordinator at Satair
- Education
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- University of Melbourne
- University of Exeter
- Ruprecht-Karls-Universität Heidelberg
- Recommended
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7 people have recommended Scott - Connections
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216
connections
- Industry
- Publishing
- Websites
Scott Drummond’s Summary
Experienced writer, editor and community manager, with particular emphasis and experience working with online media. Passionate about enabling online community growth through social media, editorial and outreach strategies.
I've written for a range of publications on marketing, travel, tourism, technology, culture, fashion and architecture and have taught in media and communications and publishing subjects at undergraduate and postgraduate levels at Melbourne University.
Scott Drummond’s Specialties:
Community outreach and management strategy, social media strategy and campaign execution, web 2.0-friendly copywriting skills
Scott Drummond’s Experience
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Community Manager
Sports Hydrant
(Publishing industry)
October 2008 — Present (10 months)
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Online Editor, marketingmag.com.au | Deputy Editor, Marketing magazine
Niche Media
(Privately Held; 51-200 employees; Publishing industry)
January 2008 — October 2008 (10 months)
http://www.marketingmag.com.au
Co-managed 12-week project for website concept, design & build.
Developed ongoing editorial strategy, including blogger outreach strategy (20 bloggers), podcasting, vodcasting & post-production, & advertiser-supported long-form content solutions.
Conceived, co-designed, compiled & wrote 30 weekly enewsletters, with click-through rates on teaser content nearly double industry averages (35%-40%).
Promoted site content through micro-blogging channels & social networks & incorporated Web 2.0 solutions into site to improve usability with limited development resources.
'Marketing' magazine
Helped commission, compile & sub-edit 11 issues of the monthly glossy trade marketing magazine.
Researched and wrote five extended features (3000-5000 words): managed key advertiser relationships, conducted multiple phone & face-to-face interviews, & developed ongoing commissioning strategy to maximise synergy between the print & online properties. -
Sessional Tutor
University of Melbourne
(Educational Institution; 1001-5000 employees; Higher Education industry)
January 2006 — December 2007 (2 years)
Sessional tutor in the Media and Communications department of the School of Arts. Teaching commitments included:
- Introduction to Media and Communications
- Professional Writing
- Principles of Publishing and Editing
- Introductory Academic Program
- Public Relations and Corporate Power
Taught an average of 85 students per semester for four consecutive semesters and two mid-semester intensive subjects.
Taught both undergraduate and postgraduate students in both seminar and lecture environment and helped to develop course materials . -
Market Researcher
Cengage Learning
(Privately Held; 1001-5000 employees; Publishing industry)
2007 — 2007 (less than a year)
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Customer Service Coordinator
Satair
(Public Company; 201-500 employees; Aviation & Aerospace industry)
January 1998 — December 2004 (7 years)
Worked part-time and full-time contracted in the following positions over the six-year period:
- Inventory control
- Sales and Purchasing analyst
- Customer Service Coordinator
Responsibilities over the six years included:
- Data warehousing management
- Generation and analysis of stock movement reports
- Meeting customer requirements for delivery of aerospace parts
- Managing ongoing client relationships
Scott Drummond’s Education
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University of Melbourne
MA , Media and Communications , 2005 — 2007
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University of Exeter
BA , English and German , 2000 — 2004
- Activities and Societies:
- - Graduated with a first class degree in dual major
- Awarded a commendation from the School of Modern Languages
- Editor of the student German newspaper 'Der Adler'
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Ruprecht-Karls-Universität Heidelberg
Undergraduate , English and German Literature , 2002 — 2003
Year spent abroad as part of four-year undergraduate degree in English and German Literature. Specialised in:
- German postmodern fiction
- Cyberculture and hypertextual fictions
- West African fiction
- Thatcherite Britain and film- Activities and Societies:
- ReJoyce - James Joyce reading group member
Additional Information
Scott Drummond’s Websites:
Scott Drummond’s Interests:
sport, marketing, social media, blogging, online culture, web design
Scott Drummond’s Groups:
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Australian New Media -
Marketing 2.0 Community -
Sydney Media People -
Online Community Manager
Scott Drummond’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- reference requests
- getting back in touch
