Scott Addyman

Current

V.P. Sales Consumer Electronics - Video Games - Peripherals - Accessories at Destineer Studios

Past

President/Founder at LaserSoft,Inc. a Computer Entertainment / Video Games Company
Principal/Owner at Addyman & Associates Consumer Electronics Manufacturers Representatives Firm
Sales Executive at Navarre Corporation

Sales Consultant at Schaak Electronics, Inc.

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Education

University of Saint Thomas - School of Business
University of Minnesota-Twin Cities
Winona State University

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Recommended

16 people have recommended Scott

Connections

500+ connections

Industry

Consumer Electronics

Websites

Online Resume

Scott Addyman’s Summary

Energetic Consumer Electronics Sales Executive. Scott is a leader and a mentor of talent who inspires and motivates others by example, through experienced customer relations, and his enthusiasm for work, He is fully charged with a remarkable career launching products and managing key North American Consumer Electronics Retail Accounts including Mass Merchant, Big Box, Specialty Retailers, Etailers, Superstores and Clubs.

Mr. Addyman, possesses an entrepreneurial drive for results and has the ability to find creative solutions and generate revenues in a competitive market environment. Known for being the founder and sales leader of LaserSoft, Inc., the world's first casual games publisher to explode onto the scene on Target, GameStop, Best Buy, and Wal-Mart shelves, as well as, the founding principal of Addyman & Associates an award winning Minneapolis based Video Games and Consumer Electronics Manufacturers Representatives firm, pioneering the launch and growth of todays most recognized and established brands with then emerging retailers such as Target, Best Buy, Costco, Sams, and GameStop.

He has 18+ year sales career delivering multi-million dollar revenue, doubling growth for manufacturers of Consumer Electronics, Video Games & Peripherals, Home Entertainment Systems & Components, Home Theater, Digital Content for Download, Mobile Entertainment Devices, Computer Accessories, PC’s, Internet & Digital Music Devices, Home-Entertainment Controls, Gaming and Wireless Devices, Memory and Consumer Software.

His In-depth mastery of product placement at retail and online, implementing effective product launch-sell thru and end of life strategies with an eye for the top and bottom lines can only come from his experience and track record in penetrating & growing markets while planning and directing organization business processes and procedures.

He is able to reach and drive decisions possessing a "roll up your sleeves" and a "make it happen" attitude.

Scott Addyman’s Specialties:

• National Accounts
• Sales Management
• Sales Metrics & Action Plans
• Analyze Trends
• Articulate Communicator
• Superior Presentations
• Leadership, Recruit, Hire, Mentor, Train
• Manage P&L by Account
• Co-op, MDF Negotiations
• Extensive Executive Network
• Manufacturers Rep Management
• Fast-Paced Rapid Growth Environments
• Events Coordination
• Knowledge of Accounts Systems & Procedures
• Champion Customer Requirements & Coordinate Marketing Efforts
• Contract Negotiations

Scott Addyman’s Experience

V.P. Sales Consumer Electronics - Video Games - Peripherals - Accessories

Destineer Studios

(Privately Held; Computer Games industry)

June 2003 — Present (6 years 7 months)

Reports directly to the CEO; as a key member of executive team with high level of influence
Developed short term and long-term sales metrics to track, measure, evaluate and increase performance
Delivered $43MM Worldwide Sales Revenues Fiscal Year End 2009, by securing shelf presence with major accounts and the addition of two top 10 retailers and exceeded business plan by $13 MM
Fiscal and Quarterly P&L responsibilities for MDF, Markdowns, Event expenditures, budgets and accruals, reducing overall MDF expenditures by 1% over previous year while gaining retail product exposure through negotiations
Doubled 2009 projected launch quantities with innovate product launch strategies and sell-in techniques
Communicates cross-functionally with marketing and product development teams to ensure that products, promotional sales materials, packaging and marketing strategies meet the needs of retail channel
Co-Managed supply chain by analyzing sales reports, historical data, inventory and monitoring market trends
Cultivated and maintained overseas business relationships for co-publishing and distribution agreements
Conceptualized and implemented product launch strategies
President/Founder

LaserSoft,Inc. a Computer Entertainment / Video Games Company

(Consumer Electronics industry)

1991 — 1999 (8 years )

Grew revenues from $0 to $23 million over 5 years, resulting in more than $7 million EBIDA in the last fiscal year
Developed & implemented sales & marketing strategies for products, including packaging, pricing, channel sales, channel marketing, customer service policies and advertising programs.
Hired, Trained and Mentored regional and national sales managers and independent manufacturers representatives creating sales forecasts, performance requirements and targets along with quarterly reviews
Directed sales to all key accounts including Target, Wal-Mart, Sears, Sam’s Wholesale Club, Best Buy Company, Costco, Radio Shack, Fry’s, Toys “R” Us, Circuit City, GameStop Amazon.com, Computer City, Comp USA, Hollywood Video, and Blockbuster Entertainment
Negotiated unique, first time licensing/marketing agreements with industry leading publishers: Activision, Electronic Arts, Microsoft, Ubi Soft, Disney, Sony, Sega Entertainment, Blizzard, Eidos, Bethesda Soft Works, Epic Mega Games, Interplay, I-Motion, SirTech, Viacom New Media, Virgin Interactive, Time Warner Interactive, Atari Corp, Fox Entertainment, Apogee, Sierra On-line, CUC, Acclaim, Access Software, and dozens more
Researched, Initiated and Maintained relationships with advertising agencies, public relations firms, and industry related editorial press
Developed & maintained relationships, while negotiating with suppliers and outsourcing service organizations for graphic design, packaging, duplication, manufacturing, printing, warehousing and fulfillment
Implemented operational procedures and supervised purchase and installation of all software systems for accounting, sales and marketing activities, inventory tracking, EDI, order processing, sales by product reports, ROI reports, cost averaging by item, backorder reports, and royalties reports
Responsible for the hiring, training and motivation of support staff of 50
Prepared company for IPO
Negotiated sale of company to GT Interactive 1998
Principal/Owner

Addyman & Associates Consumer Electronics Manufacturers Representatives Firm

(Consumer Electronics industry)

September 1985 — May 1995 (9 years 9 months)

A Midwest Manufacturers Representative firm, specializing in representing consumer electronics manufacturers including Video Games & Peripherals’, Consumer Personal Peripherals, PC’s, Internet & digital music devices, home-entertainment controls, gaming and wireless devices, Computer and Video Game Software Publishers pioneering the launch and growth of todays most recognized and established brands with then emerging retailers such as Target, Best Buy and GameStop, including Ubi Soft. Access Software, Origin Software, Strategic Simulations, Inc., Britannica, Titus, FCI, American Sammy, Vic Tokia, Hot B USA, Spectrum Holobyte, Micro League Sports, Optimum Resources, Razor Soft, Koei, Konami, Renovation, Beeshu, Computer Peripherals Inc., Fellowes, Advanced Gravis, MacCable (Monster Cable), Amstrad Computers and more.
Sales Executive

Navarre Corporation

(Public Company; NAVR; Computer Software industry)

December 1983 — November 1985 (2 years )
Sales Consultant

Schaak Electronics, Inc.

(Consumer Electronics industry)

1981 — 1983 (2 years )

Scott Addyman’s Education

University of Saint Thomas - School of Business

Honoary , Business Administration , 2005 — 2005

Invited as a guest speaker at annual Entrepreneurs Night, May 1995.
University of Minnesota-Twin Cities

Business Administration 1980 — 1982
Winona State University

1978 — 1980

Additional Information

Scott Addyman’s Websites:

Online Resume

Scott Addyman’s Interests:

Technology, Video Games, Consumer Electronics, Weight Training, Physical Fitness, Cooking/Nutrition, Gardening, Movies & Coaching Hockey/Skating

Scott Addyman’s Groups:

Video Game Professionals
Video Gaming Industry Executives
Entertainment Consumers Association
Executive Suite
Linked:HR (#1 Human Resources Group)
Entertainment Consumers Association (ECA)
ThoseinMedia (The Who's Who in All of Media)
The Apple Mac Group
Casual Games
World Gaming Executives
CONSUMER GOODS & RETAIL PROFESSIONALS
University of Minnesota Alumni Association (UMAA)
Video Game Professionals
Electronic Entertainment Industry Network
Entertainment Industry
Video Game Marketing Group
Consumer Electronics Professionals 25 Plus
Gaming: Passion and Profession
Video Games PR and Journalists
Video Gaming Industry Executives
VideoGame Professionals
Inside EA: (Electronic Arts) People, Games & Opportunities
Navarre Network
VIDEOGAME BIZ DEV
Star:Candidate for Hire
CONSUMER GOODS & RETAIL PROFESSIONALS