Marketing Professional in Digital Media
Washington D.C. Metro Area
- Current
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- Marketing Manager, Business & Corporate Marketing at Washington Post Digital
- Past
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- Marketing Manager, Business and Corporate Marketing at Washingtonpost.Newsweek Interactive
- Creative Manager at Healthstar Communications/Pharmaceutical Research Plus
- Online Marketing Consultant at Asherah.net (Self-employed)
- Online Marketing Consultant at Mission Neighborhood Health Center
- Associate at Hernandez & Associates
- Projects/Department Manager, Technology at Arriba Juntos
- Education
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- Cornell University
- San Francisco State University
- University of San Francisco
- Connections
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264
connections
- Industry
- Marketing and Advertising
- Websites
S. Charles Balazs’s Experience
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Marketing Manager, Business & Corporate Marketing
Washington Post Digital
(Publishing industry)
January 2009 — Present (11 months)
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Marketing Manager, Business and Corporate Marketing
Washingtonpost.Newsweek Interactive
(Public Company; 201-500 employees; WPO; Online Media industry)
September 2006 — December 2008 (2 years 4 months)
* Support $80 million annual ad sales revenue with agency- and advertiser-targeted marketing programs and tactics.
* Increase efficiency of sales force through high-quality communication tools:
* Successfully repositioned washingtonpost.com against lifestyle-category competitors.
* Created a new category of business content that only washingtonpost.com occupies.
* Redefined the opinion leader audience in the framework of The Washington Post brand audience.
* Reintroduced Slate to advertisers coinciding with the redesign and formation of The Slate Group.
* Established the identity and value of each media property and its audience.
* Successfully represented and repositioned washingtonpost.com as a national and international media entity.
* Increase sales effectiveness and efficiency with key marketing intelligence and positioning. -
Creative Manager
Healthstar Communications/Pharmaceutical Research Plus
(Privately Held; 501-1000 employees; Pharmaceuticals industry)
January 2002 — June 2006 (4 years 6 months)
* Introduced online creative into client marketing mix.
* Managed the copywriting, design, production, and initial trafficking of display ads, broadcast ads, and campaign marketing collateral.
* Managed direct marketing programs, including copywriting, design, production, distribution, tracking, and evaluation.
* Tracked and compared response by media type (direct mail, e-mail, display, broadcast).
* Developed press materials. Planned and conducted locally-targeted media relations campaigns.
* Brought campaigns and projects to successful completion coordinating designers, database vendors, print houses, mail houses, media planners/buyers/analysts and other stakeholders. -
Online Marketing Consultant
Asherah.net (Self-employed)
(Self-Employed; Myself Only; Marketing and Advertising industry)
October 1999 — August 2001 (1 year 11 months)
Advised small businesses, independent professionals and nonprofit organizations in assessing, planning and integrating Internet tools into their marketing objectives and processes. Assessed organization’s marketing objectives. Proposed specific marketing tools and activities, including web site development, web-based discussion/community-building, electronic newsletters, e-mail campaigns, and branded collateral. Designed, developed, promoted, and evaluated web sites and applications including assessment and planning, information and interface design, content development, markup and scripting, and backend integration. Designed and developed marketing collateral and other marketing tools as requested.
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Online Marketing Consultant
Mission Neighborhood Health Center
(Non-Profit; 51-200 employees; Hospital & Health Care industry)
March 2001 — July 2001 (5 months)
Designed and developed a bilingual health education web site, including site planning, site architecture, content needs assessment, information and interface design, color and graphic design, collection of content from key staff, copywriting of original content, content approval and editing by senior management and medical personnel, image/graphic optimization, and web scripting.
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Associate
Hernandez & Associates
(Privately Held; 1-10 employees; Management Consulting industry)
April 1999 — January 2001 (1 year 10 months)
Worked in a research team environment providing analysis, measurement, effectiveness, planning, evaluation, customer satisfaction and other management consultation to human service organizations. Conducted data analysis, focus groups, surveys, literature review; facilitated small- and large-group workshops. Provided coaching and technical assistance to individuals, teams, and organization leaders to clarify business outcomes and practices, collect customer feedback, collect and analyze business data, and develop plans for continuous improvement.
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Projects/Department Manager, Technology
Arriba Juntos
(Non-Profit; 11-50 employees; Professional Training & Coaching industry)
November 1993 — February 1999 (5 years 4 months)
Created a community technology center in an urban environment. Assembled a coalition of community organizations and leaders, local government and burgeoning Web/multimedia industry to match community and industry needs. Introduced services intended to increase computer- and Internet-related skills and human resources. Managed the financial, human and material resources of these services. Marketed the projects and organization to potential customers, to the community at large and to potential donors. Authored funding proposals and marketing materials.
