Shashi Bellamkonda

• Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business Is Done

  • Information Today, Inc. (May 1, 2011)
  • May 1, 2011
  Authors: Shashi Bellamkonda, Michelle Manafy, Heidi Gautschi

  Wrote the chapter "The Social Media Imperative: Learning to Engage Digital Natives Where They Live"
  
  This book is a "Award-Winning Finalist in the General Business category of The USA "Best Books 2011" Awards, sponsored by USA Book News"
  
  Generational differences have always influenced how business is done, but in the case of digital natives those immersed in digital technology from birth professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how digital natives work, shop, play, and learn, this resource offers practical advice geared to help managers, marketers, coworkers, and educators maximize their interactions and create environments where everyone wins.

1. Public Relations
2. Public Speaking
3. Training & Development
4. Social Media Strategy
5. Search Engine Optimization
6. New Media Marketing
7. Internet Marketing
8. Product Management
9. Product Marketing
10. Program Management
11. Online Marketing
12. PPC
13. Mobile Marketing
14. Digital Marketing
15. Blogging
16. SMO
17. SEM
18. Social Media Marketing
19. Analytics
20. Marketing Management
21. Web Analytics
22. Digital Strategy
23. Google Analytics
24. Social Networking
25. Integrated Marketing
26. E-commerce
27. Digital Media
28. Facebook
29. Internet Strategy
30. Online Communities
31. Marketing Strategy
32. Social Marketing
33. Interactive Marketing
34. Content Strategy

View All (34) Skills View Fewer Skills

Marketing executive with 15+ years of experience driving overall brand strategy and positioning across marketing, PR and communications for public and private companies in intensely competitive, fast-paced industries. Expertise in leading the direction of programs and budgets, creating social media plans, leveraging consumer insights, and launching go-to-market strategies to optimize brand visibility and ROI on marketing activities. Fluent in English, Russian, Hindi, Telugu, Tamil, Kannada, Malayalam and Swedish.

Recognized as one of the Top 100 Tech Titans from 2009 to 2011 in the Washingtonian for demonstrating an unparalleled passion for helping businesses build their brand through social media tools. Featured as a keynote speaker at national and regional small business, communications and marketing at conferences such as SXSW, BlogWorld, Digital East, IABC, PRSA, and Affiliate Summit. Awarded the honor of being in THE 100 SMALL BUSINESS INFLUENCER 2011 CHAMPION List by Small Business Trends and Smallbiztechnology.com and in the Washington Business Journal feature as Social Listener . Serve as a member of the Marketing Advisory Board of SCORE and as an Adjunct Professor at Georgetown University.

Catalyst for business growth and improvement with a track record of success identifying and translating company needs into social media strategies that drive sales, brand awareness, and market penetration.

• English

  (Native or bilingual proficiency)

• Hindi

  (Full professional proficiency)

• Telugu

  (Native or bilingual proficiency)

• Tamil

  (Native or bilingual proficiency)

• Kannada

  (Native or bilingual proficiency)

• Russian

  (Limited working proficiency)

• Swedish

  (Elementary proficiency)

• Malayalam

  (Elementary proficiency)

Websites:

• Tech & Social Media Blog
• Small Business Conversations
• Small Business Success Index

Interests:

Social Media Participation, Speaking on Social Media Marketing, Small Business Technology, New Trend watch and business Translation Product Development, Handling programs involving Cross-functional teams New media strategy

Groups and Associations:

Twitter, Social Media Club DC, DC Meetup group, Smallbiztechsummit, Kelsey Conference, Digital media Conference, Wharton School, Forbes, Wharton Executive Education 2005, MLPF- MyLinkedinPowerForum.com, LinkedIn, Web Managers Round Table, Facebook, Microsoft Small Business Conference, Twitter Friend, The New New Internet Conference DC 2007, PodCampEdu, PodCampDC2008, DC media Makers, SXSW, SOBCON08, blogpotomac, Social Graphing East, Twitter, Gnomedex,

• 
  DC Metro Connected
• 
  Dancing with Digital Natives
• 
  Digital East Community
• 
  Digital Marketing
• 
  Direct Marketing Association of Washington (DMAW)
• 
  Future of Marketing
• 
  Georgetown University Center for Continuing & Professional Education
• 
  Indian Social Media Landscape
• 
  Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman
• 
  International Network of Social-Eco Entrepreneurs (INSE)
• 
  LinkedIn Mobile
• 
  LinkedIn for Android
• 
  MarketingProfs
• 
  NFIB - The Voice of Small Business
• 
  NetMarketingSource.com
• 
  Network Solutions Alumni (1998-Present)
• 
  Open Source
• 
  Pragmatic Marketing Alumni
• 
  PubCon
• 
  Search Is Changing
• 
  Small Business Connections
• 
  Small Business Innovators
• 
  Small Business Social Media Group
• 
  Social Commerce Professionals Network
• 
  Social Executive Council
• 
  Social Media Club DC (SMC-DC)
• 
  Social Media Club Fredericksburg (SMC-FXBG)
• 
  Social Media Marketing
• 
  Social Media Marketing Mavens
• 
  Social-Business Communities
• 
  Strategies and Tips on Social Media Marketing
• 
  Successful Business Partnerships.
• 
  Tech Breakfast Club
• 
  The Age of Conversation Authors and Fans
• 
  The Washington, DC Bloggers
• 
  ThoseinMedia
• 
  Tribal Marketing
• 
  Tweeple
• 
  Twitter For Business
• 
  Unintentional Entrepreneur
• 
  WASHINGTON DC CONNECTIONS
• 
  Web Managers Roundtable
• 
  Wharton Executive Education Official Group
• 
  Women Grow Business
• 
  eMarketing Association Network
• 
  user friendly thinking

Honors and Awards:

Winner of the Washington Business Journal 2012 Minority Business Leader Awards http://bit.ly/2012mbl
THE 100 SMALL BUSINESS INFLUENCER 2011 CHAMPION at Small Business Trends and Smallbiztechnology.com
Washingtonian Magazine Top Tech Titan consecutively 2009 and 2011 (http://www.washingtonian.com/articles/people/19168.html)

Award for Excellence in performance - 2003
Distinguished Achievement Award - 2004
Certificate of Excellence - 2005
Olympians of Service & Performance Award 2007
Society of New Media Communications and Research : Reputation Management : Corporate 2008, 2010