President, Beamond Creative - Internet Marketing Professional, Web Design, SEO and Strategy
Greater Minneapolis-St. Paul Area
- Current
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- President at Beamond Creative, LLC (Sole Proprietorship)
- Marketing & Communications Manager at Brandtjen & Kluge, Inc.
- Past
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- Director Creative Services at Arthur Group Executive Search
- Online Designer at National Practice Institute
- Layout Design Manager at Central Law Training, Ltd
- Administrator at Central Law Training, Ltd
- Education
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- Adobe Seminar
- Acoustic Communications, Plymouth, MN
- Sutton Coldfield College, West Midlands, United Kingdom
- Sutton Coldfield College, West Midlands, United Kingdom
- Adobe Classroom
- Adobe Classroom
- Staffordshire College, West Midlands, United Kingdom
- Recommended
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20 people have recommended Sam - Connections
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467
connections
- Industry
- Marketing and Advertising
- Websites
Sam Beamond’s Summary
Sam is a proven marketing professional demonstrating bottom line achievements using both online and print solutions. Demonstrated tactical ability with web, print and interactive marketing concepts both internationally and domestically from concept to implementation. Ability to not only strategize, and organize marketing concepts across the board, but the ability to implement them hands on.
In the early stages of his career Sam worked in print design providing graphical direction for direct mail pieces. While a print/graphic designer at work, he was an avid web "student" by night... In 2001, he brought his web development skills into a professional environment and served as Online Designer for a Legal Education company.
While pursuing additional contracts (see www.beamondcreative.com), Sam currently serves as Marcom Manager at a Printing Equipment Manufacturer in the Twin Cities area. His role requires him to wear multiple "hats" daily, that draw on his continuing expertise in all aspects of marketing. Brochure development, web design, eNewsletters, online marketing and sales support materials could all be in a days work for Sam.
Today, my focus is marketing through web-based mediums and staying in step with fast developing internet technologies. More and more of my daily tasks are about leveraging the internet to increase sales, generate leads and build customer retention.
Join my "Internet Marketing Source" group today http://www.linkedin.com/groupRegistration?gid=2475645 and learn from/contribute to a group who believes that a successful online marketing strategy encompass multiple aspects of internet marketing channels to reach the marketing objective.
Sam Beamond’s Specialties:
Online Marketing,
Internet Marketing,
Web Design, Development & Hosting,
Strategic Marketing,
eNewsletters,
Search Engine Optimization (SEO),
Search Engine Marketing (SEM),
Online Advertising,
Social Media Marketing,
Webinar Development and Production,
Blog Development,
Interactive Applications,
Public Relations,
Flash & Multimedia Applications,
Banner Ad Design,
Graphic Design,
Article Writing
Sam Beamond’s Experience
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President
Beamond Creative, LLC (Sole Proprietorship)
(Sole Proprietorship; Marketing and Advertising industry)
November 2002 — Present (7 years 1 month)
SCOPE:
Online and Print Marketing, Manage Design and Programmer Team, Build Relationships and Establish New Business
SELECTED ACHIEVEMENTS:
* Created or contribued to online marketing projects including:
kluge.biz, css-mn.com, arthurgroup.com, westlegaledcenter.com, lakescabinetry.com, careerbuilder.com, witnessmessiah.org, career-image.com, gasc.org, powershopcentral.com, beamondcreative.com, streamfeeder.com, marzaninteractive.com, shadconstruction.com
* Produced print marketing collateral for numerous businesses in a wide range of industries
* Online Content Writing: Written multiple SEO, web development, email newsletter, blogging and related marketing articles, published in publications and online. “The Truth About SEO” is a 1,400 word article on the basics of SEO. Printed and published in printing industry publication, “Inside Finishing”. Read articles on my blog at: www.beamondcreative.com/blog
* See project samples at www.beamondcreative.com -
Marketing & Communications Manager
Brandtjen & Kluge, Inc.
(Privately Held; Printing industry)
November 2002 — Present (7 years 1 month)
SCOPE:
Interactive & Traditional Marketing, Web Development, Print Design, Digital Photography/Videography and Editing.
SELECTED ACHIEVEMENTS:
* SEO: Identified the need to increase web traffic and lead flow from web site. Employed SEO strategies including, keyword research and implementation, eNewsletters, blog and social media. Quadrupled web traffic and lead flow within the 1st year, tripled that number in the following 4 years
* Electronic Newsletters: Identified the need to increase “prospective customer” leads in a down quarter. Within 30 days created and launched “Tech Tips” an electronic Newsletter campaign that included Press Releases and other related media. Within 60 days web traffic increased and in 6 months web based lead flow tripled.
* Growth Initiatives & Customer Retention: Conceived and designed an online “Client Profiles” program to promote customers online. The program increased customer retention through cost free exposure and drove new customers to the site using genuine success stories
* Project Management: Managed a team of programmers to integrate a “custom" Content Management System (CMS) into new corporate web site. Trained a cross-functional team to use the CMS for data entry enabling web content updates to be spread across the company reducing web-related costs -
Director Creative Services
Arthur Group Executive Search
(Privately Held; Staffing and Recruiting industry)
2003 — 2008 (5 years )
SCOPE:
Web Development and Maintenance, Online and Traditional Marketing, Branding.
SELECTED ACHIEVEMENTS:
* Online Advertising Optimization: Challenged to perform cost per lead analytics to reduce costs. Utilized Google Adwords and other online advertising channels to identify cost-per-lead ratios. Maximized lead-flow and reduced advertising budget
* Flash Design: Tasked to generate lead flow for new model. Created series of animated web banner ads to build brand awareness and drive "trackable" traffic from industry specific web sites. Generated significant lead flow for new segment development.
* Growth Initiatives and Customer Retention: Conceived strategy to utilize database for customer retention and sales growth. Developed online eNewsletter marketing platform to "feed" past and present customers updates on business developments as well as special offers and tips specific to their needs. Strengthened existing relationships and generated new interest. -
Online Designer
National Practice Institute
(Legal Services industry)
2001 — 2002 (1 year )
SCOPE:
Web Development, Print Design & On/Offsite Streaming Web Cast Configuration
SELECTED ACHIEVEMENTS:
* Strategic Marketing: Partner web sites needed to be linked to “Thomson West LegalEdcenter” web site. Communicated with 36 co-sponsors and content partners best practices for configuring links and banner ads, including customized logo creation to follow guidelines. Generated millions in ‘click through' revenues
* Web Banner Advertising: Tasked with design and output of multiple animated flash banner ads to promote events, in an attempt to increase attendance after 9/11 losses threatened our company. Accomplished all projects on time and under budget
* Print Brochure Design: U of M Law School needed a brochure to promote a series of seminars designed to strengthen attendance. Created a 6 page brochure highlighting the seminars, speakers, and to provide registration. Project was accepted with no design changes. See: http://www.beamondcreative.com/pdf/uofm_brochure.pdf -
Layout Design Manager
Central Law Training, Ltd
(Legal Services industry)
September 1999 — April 2001 (1 year 8 months)
SCOPE:
Promoted to Marketing Division – High Volume Brochure/Flyer Design & Training in Personnel
SELECTED ACHEIVEMENTS:
* Project Management: Led training for several non-exempt employees in DTP and Typesetting applications enabling them to produce color brochures to market seminars without assistance. Eliminated training fees entirely and improved employee moral.
* Received award for seamless transition into new role within Marketing Division endorsed by all executives. -
Administrator
Central Law Training, Ltd
(Law Practice industry)
September 1996 — September 1999 (3 years 1 month)
- Started role as Administration assistant with day as an internship from college. Progressed to a full time position on completion of degree.
- Manage custom database to provide ongoing assistance for up to 4000 subscribers
- Field customer service calls
- Coordinate legal education seminars including,venue, equipment, lecturer
Sam Beamond’s Education
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Adobe Seminar
N/A , Adobe Photoshop/Adobe InDesign , June 2001 — June 2001
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Acoustic Communications, Plymouth, MN
N/A , Polycom Video Conferencing , May 2001 — May 2001
Specialist training on Polycom Video Conferencing equipment for streaming live webcasts over the internet.
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Sutton Coldfield College, West Midlands, United Kingdom
N/A , Microsoft PowerPoint Specialist Program , June 2000 — December 2000
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Sutton Coldfield College, West Midlands, United Kingdom
N/A , Microsoft FrontPage Specialist Program , June 2000 — December 2000
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Adobe Classroom
N/A , Adobe Illustrator 8.0 , March 2000 — July 2000
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Adobe Classroom
N/A , Adobe Photoshop 5.5 , January 2000 — March 2000
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Staffordshire College, West Midlands, United Kingdom
AA , Information Design Technology , July 1995 — July 1997
Degree covered five main areas of computer/software related education:
- Desk Top Publsihing
- Word Processing
- Database
- Spreadsheets
- Maintenance
Additional Information
Sam Beamond’s Websites:
Sam Beamond’s Interests:
wildlife viewing and photography, shed hunting, snowboarding, fishing, church activities, camping, traveling. I like to write marketing-related articles (most of which can be read on my blog: http://beamondcreative.blogspot.com), some of which have been published in magazines like The Cutting Edge and Inside Finishing.
Sam Beamond’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
