Savannah Highsmith
Assistant Account Executive at Edelman
- Location
- Atlanta, Georgia (Greater Atlanta Area)
- Industry
- Public Relations and Communications
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Savannah Highsmith's Overview
- Current
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- Assistant Account Executive at Edelman
- Past
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- Account Executive at Creative Consultants, Jack and Jill Foundation/Porter Novelli Account
- Public Relations/Marketing Assistant at Mothers and Daughters Against Cancer
- Public Relations Volunteer at Petzone Dog Rescue
- Corporate Public Relations Intern at Edelman
- Vice President, Programs at IABC at UGA
- Public Relations Intern at American Cancer Society
- Leasing Consultant at Polo Club Condominums
- Secretary at IABC/UGA
- Team Member for Creative Consultants, Ferst Foundation Account at University of Georgia
- Public Relations Committee, Relay for Life at University of Georgia
- Executive Board Member, Clarke-County Mentor Program: Forever Young Campaign at University of Georgia
- Education
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- The University of Georgia
- Recommendations
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4 people have recommended Savannah
- Connections
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387 connections
- Websites
Savannah Highsmith's Summary
Recent First Honor Graduate of the University of Georgia, working in consumer PR at Edelman Atlanta. I see each day as an opportunity to learn and grow as an individual. I am passionate, hard-working and excited about my future in the PR/communications industry.
Specialties
Excellent writing, speaking and social media skills. Well-organized, able to thrive under pressure and balance multiple tasks.
Savannah Highsmith's Experience
Assistant Account Executive
Edelman
Privately Held; 1001-5000 employees; Public Relations and Communications industry
May 2012 – Present (1 year 1 month) Atlanta, GA
Account Executive
Creative Consultants, Jack and Jill Foundation/Porter Novelli Account
Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry
September 2011 – May 2012 (9 months) Athens, GA
Worked closely with Porter Novelli to plan and implement a thorough public relations plan for the Jack & Jill Late Stage Cancer Foundation, focusing specifically on media relations, social media and corporate sponsorships.
Public Relations/Marketing Assistant
Mothers and Daughters Against Cancer
August 2009 – May 2012 (2 years 10 months)
I have worked with founder, my aunt, Susan Highsmith, many times over the years with PR, event planning, graphic design and fundraising for the organization.
I have developed promotional materials for MADAC including: magazine cover, magazine story spread, newsletter, brochure, and multiple event posters.
In the fall of 2009, I completed a detailed special-event plan with Susan for a major fundraising event that totaled over $30,000 for MADAC and the Rally Foundation for Childhood Cancer Research.
Last Spring, I was involved with MADAC's "Purple Glove" video campaign at the world's largest Relay for Life in Gwinnett County. Thousands were filmed wearing purple gloves, dancing with rehearsed choreography to the song "Everybody Dance Now." The event was professionally filmed, edited, and will be posted to YouTube soon, in hopes of inspiring similar celebratory events in Relays across the nation. MADAC's Purple Glove Dance was featured on the front page of a local newspaper, the Gwinnett Daily Post.
Public Relations Volunteer
Petzone Dog Rescue
January 2011 – February 2012 (1 year 2 months)
Worked to increase awareness of the organization and its services in the community. I also recruited volunteers and helped connect them with opportunities to help out at the shelter.
I have drafted a public relations action plan to be implemented by the shelter as desired. The plan identifies strengths and weaknesses of the organization, with suggested goals, objectives and tactics.
I have also developed surveys and focus group moderator guides for research initiatives and created a functional press kit for the shelter to increase media coverage.
Corporate Public Relations Intern
Edelman
Privately Held; 1001-5000 employees; Public Relations and Communications industry
May 2011 – August 2011 (4 months) Greater Atlanta Area
During my time at Edelman I worked closely with account teams to support the needs of clients, including multiple Fortune 500 companies.
• Drafted pitches offering executives as expert resources and distributed to relevant trade and vertical media
• Pulled editorial calendar opportunities for key national, local, trade and vertical publication to help plan timely
and proactive pitches
•Researched speaking opportunities for executives and provided recommendations to the team, resulting in a secured speaking engagement in Hong Kong
• Created PowerPoint presentation to teach client executives about emerging social media tools and their potential use for the company
• Prepared briefing materials for executive interviews and trade shows
• Created a working plan including upcoming editorial opportunities and events to ensure timely account activity
•Created a spokesperson document outlining client spokespersons, topics they would be comfortable discussing and suggested targets for media outreach
• Conducted new business research and provided recommendations to the team
• Helped facilitate media training session with client executives and local office leaders
• Developed special event plan for pro bono client to raise awareness within the community
• Conducted media audit of new CEO’s previous media coverage and speeches during his career
Vice President, Programs
IABC at UGA
May 2010 – May 2011 (1 year 1 month)
As Vice President of Programs, I worked hard to further the accomplishments of this award-winning organization.
My goals included generating campus awareness and involvement, increasing and enhancing the benefits of membership, and establishing a more solid relationship with the professional IABC chapter in Atlanta.
Public Relations Intern
American Cancer Society
Nonprofit; 1001-5000 employees; Nonprofit Organization Management industry
May 2010 – August 2010 (4 months)
My focus with the American Cancer Society this summer was planning the 2nd Annual “Men of the Classic City” Bachelor Auction. I was responsible for creating promotional materials (posters, handbills, invitations, program) for the event, as well as writing a press release and pitching event involvement to local businesses.
I also managed local social media outlets, including Facebook and Twitter.
Leasing Consultant
Polo Club Condominums
January 2010 – August 2010 (8 months)
I handled all steps of the leasing process, from generating leasing traffic to processing the leases themselves once they were signed. My major responsibilities were to increase sales by driving customers to sign leases, giving tours to prospective tenants, highlighting the community's strengths, handling follow-up correspondences with prospective tenants, planning and executing special events on the property, and planning, communicating, and executing marketing strategies to compete with other Athens properties. I also helped to maintain the property's social media presence on Facebook.
Secretary
IABC/UGA
Nonprofit; 11-50 employees; Public Relations and Communications industry
January 2010 – May 2010 (5 months)
As Secretary of the International Association of Business Communicators at UGA, I was responsible for record-keeping and correspondences to/from the organization, planning and executing biweekly meetings to link students with professional communicators, and encouraging student involvement in IABC by establishing it as the top student business communications association on campus. I also worked with the rest of the board to plan and execute both our annual "Life Beyond the Hedges" event and our spring trip to the American Cancer Society Global Headquarters and to Turner Broadcasting, Inc.
Team Member for Creative Consultants, Ferst Foundation Account
University of Georgia
Educational Institution; 10,001+ employees; Higher Education industry
August 2009 – May 2010 (10 months)
I worked with a team of six members to generate awareness and complete a traditional PR plan. My focus on the team was creating and maintaining social media outlets, such as Twitter, YouTube, and Facebook for the foundation, scheduling and executing presentations at local school PTSO meetings, designing the foundation's end-of-the-year donor letter, and filming testimonials to be viewed through social media outlets. I also created a display board for the foundation to use in various school libraries, offices, etc. to generate awareness.
Public Relations Committee, Relay for Life
University of Georgia
Educational Institution; 10,001+ employees; Higher Education industry
August 2009 – May 2010 (10 months)
I worked hard to promote Relay for Life across campus through social media, special events, presentations, and other strategies/. I also worked to plan, promote, and execute exciting fund-rasing events through the year leading up to Relay for Life.
Executive Board Member, Clarke-County Mentor Program: Forever Young Campaign
University of Georgia
Educational Institution; 10,001+ employees; Higher Education industry
July 2009 – May 2010 (11 months)
As an executive board member of the Forever Young Campaign, a campaign introduced to encourage student involvement in the Clarke-County Mentor Program, I worked hard to generate awareness of the program and to recruit new student members. I lead the external relations campaign, an effort to create and maintain positive relationships with other campus-wide organizations on campus-wide organizations, encouraging their involvement and promotion of the mentor program. I also served as the designated "mentor contact," providing advice and motivation for new and old mentors involved in the program.
Savannah Highsmith's Skills & Expertise
Savannah Highsmith's Education
The University of Georgia
Bachelor of Arts (B.A.), Public Relations, New Media, Communication Studies
2008 – 2012
First place winner of the Spring 2010 UGA Department of Speech Communications Public Speaking Contest, Recipient of the HOPE Scholarship, O. Wayne Rollins Scholarship, Danita Corbett/Johnny O’Keefe Memorial Scholarship, Holland Family Foundation Scholarship, Optimist Club of Brainerd Scholarship. Also awarded Dean's List and Presidential Scholar.
Activities and Societies: International Association of Business Communicators, Public Relations Student Society of America
Savannah Highsmith's Additional Information
- Websites:
- Interests:
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Public relations, new media technologies, writing, social media, branding, advertising.
- Groups and Associations:
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International Association of Business Communicators, Public Relations Student Society of America, Gamma Sigma Sigma National Service Sorority
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- Honors and Awards:
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Presidential Scholar at the University of Georgia, Winner of the Spring 2010 Department of Speech Communications Public Speaking Contest at the University of Georgia
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