at PIXmania.com & PIXmania-PRO.com
Paris Area, France
at PIXmania.com & PIXmania-PRO.com
Paris Area, France
Goals : To get some strong experiences through high level missions in team spirit.
To surf from CRM to interactive mechanisms based on Internet.
My Viaduc Profile : http://www.viaduc.com/public/profil/?memberId=002n12l8b8slwy5
From my current experiences, I know pretty well the consumer electronics goods sector on the Internet.
I love creating and developing internet business at international level and managing challenging and rewarding work situations.
Main areas of competencies in both B2B and B2C websites:
Direct Marketing
Relational Marketing
E-commerce
E-Marketing
E-Merchandising
Blogs & Feeds RSS
Database Marketing such as LTV and FRAT segmentations
SEO and SEM
(Privately Held; Internet industry)
May 2009 — Present (3 months)
(Privately Held; Internet industry)
June 2007 — May 2009 (2 years)
7-9 Marketing Projects Managers - Marketing Department PIXmania & PIXmania-PRO
> Operational & Strategical Management
> Oversight responsibility for project management department
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Our ecommerce websites, parts of Fotovista and DSGi groups :
www.fotovista.com
www.e-merchant.com
www.dsgiplc.com
www.pixmania.com
www.pixmania-pro.com
www.mypix.com
www.dixons.co.uk
Fotovista (TO: 474 Mn€, staff: 1,600 - subsidiary of DSGi Ltd, TO: 11 Bn€, staff: 40,000) is the European leader of online retail for high tech products thanks to PIXmania.com. e/merchant™ offers integrated solutions that enable brands and retailers to successfully run e-commerce businesses across Europe.
(Privately Held; Internet industry)
January 2005 — June 2007 (2 years 6 months)
- Team management: coordinate content management process, e-mail newsletter processes, online marketing actions (Affiliation & Search Engine Marketing, e-mail marketing, Search Engine Optimization).
- Manage, motivate and facilitate team members
- Planning of online marketing actions in close cooperation with the Business Developpement Managers
- Online marketing budget responsibility
- Reporting and analysis of online marketing actions
- Coordinate new web site developments in close cooperation with the Managing Directors
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Pixmania-Pro.com is the leading BtoB website in Europe on the High-Tech products market. This company is part of the Fotovista Group owned by DSG International PLC since April 2006 (this is the leading European specialist retailer of consumer electronics).
Pixmania-PRO.com is part of the Pixmania galaxy with Pixmania.com and MyPIX.com (former MyPixmania.com)
(Internet industry)
September 2004 — February 2005 (6 months)
- Design and implement online marketing programs as well as e-business solutions for major corporations
I worked for Airbus A380 Project (www.airbus.com / www.a380.com, Groupe Seb / Tefal Europe project, and some others (Universal Mobile / Lancome / Nestlé Céréales)
- Manage the integration of various technical aspects of the customers Acquisition & Loyalty programs.
- Suggest and deliver new projects initiation documents to come with our customers online strategies
- Participate in Requests for Quotation
For more information: www.businessinteractif.fr
(Internet industry)
December 2003 — August 2004 (9 months)
Wanadoo E-merchant is the group including Alapage.com (Books, DVD, CDs) and Marcopoly (High-tech & Consumer products) , two of most important e-commerce sites in France.
These companies have been part of France Telecom e-commerce group since September 1999.
(Telecommunications industry)
October 2003 — December 2003 (3 months)
Consultant for the VIP Mailing Project (Variable Information Printing).
Tests of the mailing’s customizing advantages. Analysis, research, tests, recommendations in partnerships with Neomarketing (relationship marketing agency) and Moore Wallace. « Zenitude Card» Project.
(Internet industry)
April 2003 — September 2003 (6 months)
- Implementation of FRAT segmentation of the customer database (Recency, Frequency, Amount, Type)
- Participate to define the promotional and loyalty Emailing Strategy
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Topachat.com and Clust.com have been part of France Telecom e-commerce group since April 2006.
(Public Company; Telecommunications industry)
June 2002 — September 2002 (4 months)
Creating the complete Nokia products portfolio.
Analysing the Nokia's strategy in both devices and next technologies
(Internet industry)
May 2001 — September 2001 (5 months)
Creation of new communication supports for our national customers.
Market survey about our local delivery operations.
Provide support for Internet marketing
Master of Science Direct Marketing & eCommerce - Lille Graduate School of Management(Bac+5) , e-commerce, crm, online marketing, direct marketing, management , 2003 — 2004
> Master professional thesis titled “E-merchandising and Personalisation for fully individualised eCommerce websites”
Master in Management Companies , Strategy, Marketing, Finance, Cost Control, Management , 2000 — 2003
> Dissertation titled “CRM and Database Marketing as tools for Customers Loyalty in eCommerce websites”, 2003.
Bachelor , Business / Finance / Marketing , 2002 — 2002
1 semester in Erasmus program
> International Travels: USA, Sweden, Finland, England, Italy, Spain, Greece, Burkina Faso, Turkey, Morocco, Belgium, Switzerland, Antilles, France > Sports : Roller skating, Tennis, Snowboarding
SAS Certificate “Business Intelligence & CRM” (2004)