Saurabh Kumar

Current

• Director at Envigo Ltd

Past

• Head of e-marketing and BI at ebookers UK (Orbitz Worldwide)
• Online Marketing Manager at Ebookers UK (Cendant TDS)
• Business Analyst at ebookers

• Management Trainee at Tata Adminstrative Services

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Education

• Indian Institute of Management, Ahmedabad
• National Institute of Technology Karnataka

Recommended

9 people have recommended Saurabh

Connections

255 connections

Industry

Internet

Websites

• Search Marketing India

Saurabh Kumar’s Summary

Online marketing - Exposure to various online marketing processes, focus on behavioural tracking and metric based portfolio optimisation of online marketing spend.
Dashboard design - Involved in design, definition and implementation of a company dashboard - capturing business/decision critical information.

Saurabh Kumar’s Specialties:

Online marketing.
Business analytics and decision support;
Process, metric and incentive design;
CRM

Saurabh Kumar’s Experience

• Director

  Envigo Ltd

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  December 2007 — Present (6 months)

  envigo is a online marketing and marketing analytics company. It provides online marketing solutions to enterprises, focussing on the travel and retail finance sectors. Solutions include paid search management, natural search optimisation, web analytics, ROI tracking and web 2.0 product development.
  It provides advisory and consulting services for online marketing, product development and web analytics.

• Head of e-marketing and BI

  ebookers UK (Orbitz Worldwide)

  (Public Company; Internet industry)

  January 2006 — December 2007 (2 years)

• Online Marketing Manager

  Ebookers UK (Cendant TDS)

  (Public Company; 201-500 employees; Leisure, Travel & Tourism industry)

  June 2004 — December 2005 (1 year 7 months)

• Business Analyst

  ebookers

  (Public Company; 201-500 employees; Internet industry)

  October 2003 — June 2004 (9 months)

  - Responsible for providing decision support to senior management.
  - Designed, and project managed, the ebookers management dashboard

• Management Trainee

  Tata Adminstrative Services

  (Public Company; 5001-10,000 employees; Utilities industry)

  May 2003 — October 2003 (6 months)

  Worked in Tata Power in corporate finance - project was to help TPC get access to a better MIS.

Saurabh Kumar’s Education

• Indian Institute of Management, Ahmedabad

  PGDM (MBA), Strategy, Finance, 2001 — 2003

• National Institute of Technology Karnataka

  BE, Computer Engg, 1997 — 2001

  Activities and Societies:

  Computers Society of India
  Founder/Member, Management forum
  Photography club

Additional Information

Saurabh Kumar’s Websites:

• Search Marketing India