Director at Envigo Ltd
United Kingdom
Director at Envigo Ltd
United Kingdom
Online marketing - Exposure to various online marketing processes, focus on behavioural tracking and metric based portfolio optimisation of online marketing spend.
Dashboard design - Involved in design, definition and implementation of a company dashboard - capturing business/decision critical information.
Online marketing.
Business analytics and decision support;
Process, metric and incentive design;
CRM
(Marketing and Advertising industry)
December 2007 — Present (1 year 8 months)
envigo is a online marketing and marketing analytics company. It provides online marketing solutions to enterprises, focussing on the travel and retail finance sectors. Solutions include paid search management, natural search optimisation, web analytics, ROI tracking and web 2.0 product development.
It provides advisory and consulting services for online marketing, product development and web analytics.
(Public Company; Internet industry)
January 2006 — December 2007 (2 years)
(Public Company; 201-500 employees; Leisure, Travel & Tourism industry)
June 2004 — December 2005 (1 year 7 months)
(Public Company; 201-500 employees; Internet industry)
October 2003 — June 2004 (9 months)
- Responsible for providing decision support to senior management.
- Designed, and project managed, the ebookers management dashboard
(Public Company; 5001-10,000 employees; Utilities industry)
May 2003 — October 2003 (6 months)
Worked in Tata Power in corporate finance - project was to help TPC get access to a better MIS.
PGDM (MBA) , Strategy, Finance , 2001 — 2003
BE , Computer Engg , 1997 — 2001