Saurabh Garg

Current

Knowledge Management at Creativeland Asia

Past

ASM - Co Branded Cards - SBI Cards at GE Money - SBI Cards
Management Trainee at GE Money - SBI Cards

Education

Management Development Institute
Delhi University
Maharaja Agrasen College

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Connections

119 connections

Industry

Marketing and Advertising

Websites

Saurabh Garg’s Summary

I have a strong inclination towards new ideas and sustainable business creation. I use my strong analytic skills, wealth of information and deep understanding of markets, customers and offerings to help the incubation team identify new business opportunities, especially in advertising, Internet and digital space.

In my current role, I also take care of Brand Planning and Strategy for our clients like Parle Agro (Frooti, Appy Fizz, Mintrox etc.), Cafe Coffee Day, Diageo, Reliance ADAG, Gili etc.

Saurabh Garg’s Specialties:

Deep understanding of customers and their buying decisions. Insights into the purchase process. Solutions to "will they buy" question. New concept and idea generation. Ability to see the larger picture.

Saurabh Garg’s Experience

Knowledge Management

Creativeland Asia

(Marketing and Advertising industry)

July 2007 — Present (1 year 3 months)

At Creartiveland Asia, I am responsible for the brand planning function for clients like Parle Agro (Frooti, Appy Fizz, Mintrox etc.), Cafe Coffee Day, Diageo, Reliance ADAG, Gili etc. This involves gathering consumer insights, primary and secondary market research and brand strategy for brands at different stages in their lifecycles.

Apart from planning, I also take care of Creativeland Ventures - the new business incubation arm of Creativeland.
ASM - Co Branded Cards - SBI Cards

GE Money - SBI Cards

(Public Company; 10,001 or more employees; ge; Financial Services industry)

May 2007 — July 2007 (3 months)

As the Area Sales Manager, Saurabh was responsible for managing a sales team of 35 people, setting up a tele-calling team of 10 people, managing a delivery team of 30 people for Credit Card customers in Mumbai.

Saurabh was responsible for hiring, training, appraising and managing these three teams and meeting sales targets.
Management Trainee

GE Money - SBI Cards

(Public Company; 10,001 or more employees; ge; Financial Services industry)

June 2006 — May 2007 (1 year)

Management Trainee - Young Leader Development Program at GE Money India.

YLDP is a year long training program at GE Money to identify and groom talent for managerial positions. As a part of the program, Saurabh took three short term assignments across India to solve real life business issues.

Saurabh worked on reducing cost for outsourced agencies for credit card operations, defining operations flow for mortgage loans and putting in place a sales strategy for retail loans.

Saurabh Garg’s Education

Management Development Institute

PGPM, 2004 — 2006

Core team is a group of 7 students that look after a particular event.

Activities and Societies:

Core Team Member - Delphique - National Management Convention - 2005-2006
Core Team Member - Imperium - Annual Management Festival - 2005-2006
Core Team Member - Marquity - Marketing Society - 2006
Delhi University

B.I.T., Information Technology, Computers, Programming, 1999 — 2003
Maharaja Agrasen College

Bachelor of Information Technology, Computers, Information Technology, 1999 — 2003

Represented college and won more than 20 inter-college and inter-university competitions on programming, web designing, development and quizzing at places like IIT Delhi, TITS Bhiwani, IP University, Delhi University Colleges.

Additional Information

Saurabh Garg’s Websites:

Saurabh Garg’s Interests:

Advertising, Brands, Business Ideas, Decision Making, Entrepreneurship, Interactive Advertising, Internet, Photography, Reading, Sociology, Psychology of Decision Making, Technology, Travel, Writing and a never ending list