Sitting on the highway, Waiting for engines and About to take-off.
India
- Current
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- Knowledge Management at Creativeland Asia
- Past
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- ASM - Co Branded Cards - SBI Cards at GE Money - SBI Cards
- Management Trainee at GE Money - SBI Cards
- Education
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- Management Development Institute
- Delhi University
- Maharaja Agrasen College
- Recommended
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1 person has recommended Saurabh - Connections
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164
connections
- Industry
- Marketing and Advertising
- Websites
Saurabh Garg’s Summary
Saurabh Garg is part of the knowledge management team at Creativeland Asia. He looks after the brand strategy and planning and market research function for clients like Parle Agro (Frooti, Appy Fizz, Mintrox amongst others), Cafe Coffee Day etc. He is also a part of CLA Ventures where he is working towards identifying new businesses opportunities in entertainment/media, Internet and digital space. Please drop a line if you have ideas/proposals/opinions etc.
Saurabh Garg’s Specialties:
Understanding of customers and their buying decisions. Insights into the purchase process. Solutions to "will they buy" question. New concepts and idea generation. Ability to see the larger picture. Brainstorming.
Saurabh Garg’s Experience
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Knowledge Management
Creativeland Asia
(Marketing and Advertising industry)
July 2007 — Present (2 years 1 month)
At Creartiveland Asia, Saurabh is responsible for the brand planning function for clients like Parle Agro (Frooti, Appy Fizz, Mintrox etc.), Cafe Coffee Day, Diageo, Reliance ADAG, Gili etc. This involves gathering consumer insights, primary and secondary market research and brand strategy for brands at different stages in their lifecycles.
Apart from brand planning, Saurabh also works with Creativeland Ventures - the new business incubation arm of Creativeland. -
ASM - Co Branded Cards - SBI Cards
GE Money - SBI Cards
(Public Company; 10,001 or more employees; ge; Financial Services industry)
May 2007 — July 2007 (3 months)
As the Area Sales Manager, Saurabh was responsible for managing a sales team of 35 people, setting up a tele-calling team of 10 people, managing a delivery team of 30 people for Credit Card customers in Mumbai.
Saurabh was responsible for hiring, training, appraising and managing these three teams and meeting sales targets. -
Management Trainee
GE Money - SBI Cards
(Public Company; 10,001 or more employees; ge; Financial Services industry)
June 2006 — May 2007 (1 year)
Management Trainee - Young Leader Development Program at GE Money India.
YLDP is a year long training program at GE Money to identify and groom talent for managerial positions. As a part of the program, Saurabh took three short term assignments across India to solve real life business issues.
Saurabh worked on reducing cost for outsourced agencies for credit card operations, defining operations flow for mortgage loans and putting in place a sales strategy for retail loans.
Saurabh Garg’s Education
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Management Development Institute
PGPM , 2004 — 2006
Core team is a group of 7 students that look after a particular event.
- Activities and Societies:
- Core Team Member - Delphique - National Management Convention - 2005-2006
Core Team Member - Imperium - Annual Management Festival - 2005-2006
Core Team Member - Marquity - Marketing Society - 2006
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Delhi University
B.I.T. , Information Technology, Computers, Programming , 1999 — 2003
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Maharaja Agrasen College
Bachelor of Information Technology , Computers, Information Technology , 1999 — 2003
Represented college and won more than 20 inter-college and inter-university competitions on programming, web designing, development and quizzing at places like IIT Delhi, TITS Bhiwani, IP University, Delhi University Colleges.
Additional Information
Saurabh Garg’s Websites:
Saurabh Garg’s Interests:
Businesses, Technology and Innovation. And hence, I am keen on understanding Advertising, Brands, Business Ideas, Decision Making, Entrepreneurship, Interactive Marketing, Internet, Photography, Reading, Psychology, Sociology, Travel, Writing and a long never ending list.
Saurabh Garg’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
