Head of Magic! at Zoocasa.com
Toronto, Canada Area
Head of Magic! at Zoocasa.com
Toronto, Canada Area
My career objective is to plan, organize and direct through a team product or service promotional activities utilizing my marketing management experience with developed abilities in designing and executing marketing plans and problem solving. This will contribute to maximizing sales volume and increasing marketshare.
I am supported by over 15 years of diversified marketing experience in both corporate and entrepreneurial settings.
Feel free to contact me at saulcolt@gmail.com
-Has been called one of Canada's best community builders and experiential marketers
-Creating successful traditional and non-traditional marketing programs
-Identifying new markets, opportunities, customers & the marketing programs to take advantage of the potential.
-Relationship building to gain peoples trust, consensus and cooperation.
-Persuasive/convincing communications in the selling of new ideas or solutions.
-Problem/issue identification, solutions analysis and decisive resolution.
(Privately Held; Internet industry)
February 2009 — Present (10 months)
Zoocasa.com is a new and different way to search for a home online in Canada. Simply put Zoocasa.com delivers the greatest real estate search experience by allowing you to search for what is really important to you. Things like neighborhoods, schools or shops and services.
My role as Head of Magic is to lead the Marketing Department with a hands on approach managing the traditional marketing initiatives, as well as WOM marketing, Social Media, Public Speaking and lets not forget Customer care....yes it is a big job, and the ultimate goal is to make this a super successful new venture for its parent company Rogers Communications (www.rogers.com)
(Privately Held; Computer Software industry)
October 2007 — April 2009 (1 year 7 months)
FreshBooks is an online billing time tracking and expense tracking service designed for freelancers, creative professionals and other small businesses. My role as Head of Magic is hands on role managing the non-traditional marketing initiatives, WOM marketing, Social Media, Public Speaking and lets not forget Customer care.
(Privately Held; Marketing and Advertising industry)
February 2007 — November 2007 (10 months)
The Toy Agency is a futuristic, year 3000 kinda creative idea house that happens to have a super cool expertise in making some of the finest most unique custom toys in the free world............and I direct the fun.........Ok really my position is a hybrid position combining Director of Marketing and Creative Director so as you can imagine, I don't sleep much.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2006 — January 2007 (10 months)
As Zipcar Inc’s first international employee, I was was given the task of launching the company’s first foray into the Canadian market. I was a key player in getting the Toronto operation off the ground and drove it to become Zipcar’s fastest growing market in company history, outpacing Boston, NYC and San Francisco.
(Privately Held; 11-50 employees; Publishing industry)
January 2000 — August 2006 (6 years 8 months)
Fully coordinated all aspects critical to the successful launch of this publishing company, which principally involved defining corporate mission and communicating corporate vision, and establishing organizational infrastructure. Strategically balance both creative and operational functions. Instrumentally guide story development, design, layout, writing, and editing. Also, manage publishing, printing, and bi-monthly distribution of five titles.
Issue key decisions behind integrated advertising campaigns, strategic marketing plans, and public relations, to bolster the organization’s market presence across North America. Oversee every key hub along the distribution channel: distributors, retailers, and end users. Drive, develop, and manage customer relationships, for purposes of heightening both corporate image and competitive market position, and to cultivate customer loyalty and retention.
(Privately Held; 11-50 employees; Packaging and Containers industry)
March 1988 — January 2000 (11 years 11 months)
Strategically directed sales planning and execution for this leading distributor of corrugated boxes, packaging materials, and shipping supplies. Communicated a unified message along the sales channel to focus on new business development and key customer relationship management in the targeted markets. Additionally, oversaw operational issues encompassing purchasing, inventory, and A/P and A/R.