Sara Soseman

Current

President at Department Zero

Past

Media at VML, Inc.
Interactive Media at Barkley
Interactive Media at Bernstein-Rein

Account Executive at Sandweiss Advertising

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Education

University of Kansas

Recommended

5 people have recommended Sara

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Sara Soseman’s Summary

Department Zero is an alternative marketing company, rooted in the Midwest with national reach, and is rapidly expanding. Our core capabilities are grassroots marketing, sampling, street teams, in-store promotions, trade show activation, sweepstakes, and creating large scale experiential marketing events. Some our current clients include Luzianne, Scion, Toyota and Verizon Wireless. Our approach integrates our client’s brands within the lifestyles of their most important consumer audiences. We’re known for our proprietary staffing and training programs, unparalleled creative development and execution, detail driven client service, and a true passion for our clients' business. What this means is that we don’t just offer consumers a brand experience; we give them a brand education.

Nine years of experience in consumer-centric, advertising and marketing, specializing in the retail, travel, entertainment and CPG categories.

Automotive
Toyota (Trucks, Cars), Scion

B2B
SAP Business One, Thrifty Car Rental

CPG
Bayer Pet Products, Blue Bunny Ice Cream, Hostess, Cadbury Schweppes Beverages (7up, A&W Root Beer, Accelerade, DrPepper, Mott's, Snapple, Sunkist, Yoo-hoo), Luzianne Iced Tea, Sayan Health (Chaga)

Dining
McDonald's, Ruby Tuesday

eCommerce
Thrifty Rent-A-Car, Lee Jeans

Entertainment
AMC Theatres, Paramount Amusement Parks

Medical
FlavoRx, Welch Allyn

Retail
Build-A-Bear Workshop, Wal-Mart Stores, TJX Companies (T.J.Maxx, Marshalls, HomeGoods)

Travel
Thrifty Rent-A-Car, Royal Oasis Golf Resort & Casino

Wireless
Cricket, Verizon Wireless

Sara Soseman’s Specialties:

Years of management, team development and organizational experience in the agency world.
Supervised, planned and negotiated interactive, experiential and traditional marketing efforts ranging from national Fortune 500 companies to mom-and-pop upstarts.

Sara Soseman’s Experience

President

Department Zero

(Privately Held; 1-10 employees; Marketing and Advertising industry)

June 2008 — Present (1 year 6 months)
Media

VML, Inc.

(Public Company; 201-500 employees; Marketing and Advertising industry)

June 2007 — June 2008 (1 year 1 month)

Supervised a team of interactive planners, buyers and search managers, provided strategic direction for accounts including AMC Theatres, Cadbury-Schweppes, and the TJX Companies, among others.
Interactive Media

Barkley

(Privately Held; 201-500 employees; Marketing and Advertising industry)

December 2005 — May 2007 (1 year 6 months)

Supervised day to day interactive media planning, buying and paid search activity and coordinated with traditional media teams on various accounts including Build-A-Bear Workshop, Lee Jeans and Paramount Parks.
Interactive Media

Bernstein-Rein

(Privately Held; 201-500 employees; Marketing and Advertising industry)

June 2000 — December 2005 (5 years 7 months)

Trained and managed a team of interactive planners, buyers and search managers, provided strategic direction for Thrifty Car Rental's online media efforts, in addition to many other accounts.
Account Executive

Sandweiss Advertising

(Privately Held; 1-10 employees; Marketing and Advertising industry)

June 1999 — June 2000 (1 year 1 month)

This was my first ad job out of college, and I was one of four who made up the entire agency. I learned the business, inside and out.

Sara Soseman’s Education

University of Kansas

BS , Journalism - Advertising , 1995 — 1999

Activities and Societies:

Sales staff of the University Daily Kansan (campus newspaper)
Promo staff of KJHK (campus radio station)
Periodicals Dept. staff of Watson Library
KU Ad Club