Sara Rasco

Current

• SEO Strategy and Copywriting at RefreshWeb

Education

• The University of Texas at Austin

Connections

19 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog

Sara Rasco’s Summary

Working in an area that's at the forefront of marketing means that you're constantly learning and re-learning what works. The change keeps things interesting. What I seek to do is find a way to integrate optimization in a more sophisticated way than we've seen in the past, so that it doesn't interfere with the design, functionality, or user experience.

Sara Rasco’s Specialties:

SEO strategy for site architecture and content; optimized copywriting; business and professional blogging

Sara Rasco’s Experience

• SEO Strategy and Copywriting

  RefreshWeb

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  July 2007 — Present (1 year 6 months)

  Search engine optimization research and strategic development for websites, encompassing planning, architecture, content, and ongoing growth of brand awareness and popularity through various 2.0 strategies. Special areas of focus are writing optimized copy and corporate blogging for the development of highly-relevant long-tail content.

Sara Rasco’s Education

• The University of Texas at Austin

  BA, English, minor Interior Design, 2001 — 2006

  Activities and Societies:

  Alpha Lambda Delta, Phi Eta Sigma, ASID student chapter

Additional Information

Sara Rasco’s Websites:

• My Company
• My Blog

Sara Rasco’s Interests:

SEO/SEM, copy writing, design, architecture, art, good books, blogging, and exploring the woods with my dog

Sara Rasco’s Groups:

AdFed, Austin Interactive Marketing Association

Sara Rasco’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch