Sara Paxton

Current

Managing Partner & CTO at Evans Media Group

Past

Executive Manager of e-Business Strategy at Ringside
Salesforce.com Developer and Administrator at Evans Media Group
Website Consultant at Register.com

Sales Force Automation Specialist at Eastman Kodak
Development Support Manager at CARSTAR Franchise Systems, Inc.
National Franchise Development Manager at CARSTAR
Production Scheduler at Lifetouch Publishing
Order Processing Administrator at Southwest Communications, Inc.
Employee Benefits Tax Accountant at UMB
Sr. Accounting Clerk at Commerce Bank & Trust

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Education

Hillyard Technical Center

Recommended

14 people have recommended Sara

Connections

488 connections

Industry

Information Technology and Services

Websites

Sara Paxton’s Summary

Data Architect
Social Media
Interactive Marketing
Database Administrator/Developer/Designer
Saas & CRM Developer/Administrator (emphasis in Salesforce.com and Oracle CRM)
Project Manager
Market Research & Demographics
Franchise Sales
Sales Process Engineering
Sales Process Improvement
SEO
Sales
SEM

Sara Paxton’s Specialties:

Social Media, SEO, Online Media, Web Design, Development, Interactive marketing, Database Administration, Database Design, Blogs, Process Improvement, Creative Design, SEM, Database Management, Change Management, Sales Process Mapping, End User Acceptance Testing, Website Consultantcy, Salesforce.com, Oracle/Siebel CRM, MS-SQL Server, BRD creation, Project Scope, Project Life Cycle,

Sara Paxton’s Experience

Managing Partner & CTO

Evans Media Group

(Partnership; Marketing and Advertising industry)

June 2008 — Present (1 year 6 months)

Responsible for development of new technologies, architecture, design and development, security, operational integrity, system support and maintenance across the organization. Deliver IT solutions with a focus on technical problem solving in conjunction with the IT strategy formulation, planning, and strategic alignment of IT with organizational objectives. Responsible for planning, recruiting and managing a world class technology team and helping create the next generation of technology products. Responsible for advancement of the technology platform and crafting the technology strategy and roadmap to achieve the company's goal. Develop internal procedures, processes, deployment methodologies, and objectives across technical groups to increase productivity, efficiencies and revenue opportunities. Provide leadership in defining product requirements and oversee technical development. Select, deploy, and monitor performance profiling tools and procedures. Act as the architectural evangelist, socializing and marketing the benefits of key architectural initiatives to senior leaders throughout the organization, defining and driving common architectural standards across the organization. Oversee all e-Business initiatives including SEO, SEM, PPC and social media marketing.
Executive Manager of e-Business Strategy

Ringside

(Privately Held; Sports industry)

August 2009 — November 2009 (4 months)

Recommend and execute social media strategies that help achieve overall marketing objectives and drive revenue. Write content and ad copy for external social networking sites such as Facebook, LinkedIn, and Twitter. Recommend methodologies on how to use social media to develop dialogues and interactions with the end consumers and to drive the Ringside, Everlast, Combat Sports, and Lonsdale brand and brand awareness. Interact with cross-functional teams to develop strategic email marketing, social media marketing and other promotional campaigns. Provide guidance, expert advice, and strategies that fit within Ringside’s overall marketing and communications strategy. Utilize the knowledge of the social media world and social networking including blogs, networks, wikis, and podcasts. Define SEO targets and strategies. Execute SEO strategy, including content generation, link building, and site optimization. Track, optimize, and report on SEO performance to the executive team. Develop PPC strategies to create, implement and expand company PPC’s strategies. Update, monitor and improve PPC advertisements. Manage the monthly PPC lead volume, spends and keyword bidding. All other aspects of e-Business responsibility as the company grows and evolves with the changing front of Web 2.0 and Web 3.0. Serve on the executive committee for the charity boxing event, Guns and Hoses, to develop online strategies to gain exposure and increase awareness of the event and cause.
Salesforce.com Developer and Administrator

Evans Media Group

(Partnership; Marketing and Advertising industry)

March 2009 — September 2009 (7 months)

Assist with the rapid expansion of the Salesforce platform. Leverage Salesforce development skills to address large pipeline of Force.com projects, Analyze business requirements, Programmatically enhance Salesforce.com CRM functionality, Integrate Salesforce.com with back-end system. Create custom controllers. Requirements gathering, creating/deploying solutions to end users. Work with end user for support, development and administration of the CRM tool and enable adoption and integration into all aspects of their day to day sales activities. Perform all aspects of project delivery from project scoping and definition to successful execution. Manage day to day execution of project implementation. Assist with the planning, tracking, documentation and status updates for projects. Perform root cause analysis of issues/problems and create preventative measures.
Website Consultant

Register.com

(Public Company; RCOM; Internet industry)

February 2009 — July 2009 (6 months)

Enable small business owners to quickly and affordably create a dynamic web presence without the need for extensive technical resources by offering an expanding, broad selection of website design and management solutions, all backed by expert 24x7 online and toll-free phone customer support.
Sales Force Automation Specialist

Eastman Kodak

(Public Company; EK; Consumer Goods industry)

August 2008 — February 2009 (7 months)

Build, test, train, and deployment efforts for all Siebel CRM on Demand and BMI technologies. Provide ad hoc training and ad hoc analytics. Provide end user technical support for Siebel CRM on Demand and Big Machines interfaces for 500+ users. Project Manager for custom projects. Communicate and collaborate with internal customers to analyze information needs and functional requirements and deliver business requirement documentation.
Provide technical support for the US and Canada sales team; Set up users and passwords; Provide training on an ongoing basis; Provide support for Siebel on Demand and Solution Configurator; Ad hoc analytics; Possess familiarity with software development life cycle; Develop test plans and test cases; Provide analytic support to the Sales Force; Write technical/user documentation; Gather and finalize system requirements; Perform business analysis; Perform task and workflow analysis; Communicate and collaborate with internal customers to analyze information needs and functional requirements and deliver business requirement documentation; Serve as the conduit between the sales force and the software development and sales force automation team; Support the development and implementation of test plans; Develop project plans and timelines; Research and evaluate new documentation tools and methods; document and improve documentation processes; Maintain documentation standards and keep abreast of current information; Create, edit and maintain technical documentation for current and future applications. Serve as project manager for various projects as necessary; Database administration; Edit page layouts and user account information; Revise and distribute reports to all levels within the organization.
Development Support Manager

CARSTAR Franchise Systems, Inc.

(Privately Held; Automotive industry)

April 2007 — June 2008 (1 year 3 months)

Serve as the administrator and developer for Salesforce.com
Provide strategic support for Corporate Development and Franchise Development; Increase the existing market presence; Provide analytical and documentation support to the Field Development and Corporate Development teams; Provide support and overall coordination of the Franchise Development department; Collect critical data on all sales opportunities; Track the performance and progress of the Development team; Provide market intelligence and support for the Development team; Communications support role throughout the sales cycle; Perform market research to determine primary focus; Assemble, maintain, and review all documentation to ensure compliance with franchise law; Serve as the primary point of contact for all leads and inquiries and perform initial qualification and assessment. Work in conjunction with the Vice President to design and distribute marketing materials and perform direct mail campaigns.
National Franchise Development Manager

CARSTAR

(Privately Held; Automotive industry)

April 2007 — June 2008 (1 year 3 months)

Creation and implementation of all sales leads, information and opportunities within Salesforce.com; Maintain database and prepare weekly reports on sales activity and pipelines; Review market data and determine sales activity. Schedule and perform initial sales calls and follow up activities to ensure closure of prospective franchisee candidates. Maintain a full working knowledge of franchise law, franchise agreement and service offerings. Work with franchise base, vendors, and insurance partners in targeted markets to gather data and for sales assistance. Build and maintain a consistent pipeline. Prepare and maintain monthly sales pipeline & forecasts. Make sales presentations to potential franchisees. Work with insurance companies to identify leads; Work with vendors to gain information and leads to develop new markets; Work with CARSTAR business groups and RSMs to grow existing markets. Meet or exceed sales quotas and revenue requirements while maintaining expense budget.
Production Scheduler

Lifetouch Publishing

(Privately Held; Publishing industry)

March 2005 — April 2007 (2 years 2 months)

Establish earned and production ship dates for all contracts based on deadline compliance and performance; Monitor and track all pages during progression through the production cycle; Serve as primary point of contact to customer care, finishing plants and production throughout the production process; Coordination and documentation of all internal remakes and customer care issues and resolutions; Compile and maintain all production reports as mandated by management; Oversee daily operations of receiving, shipping, scheduling, quality assurance, training all operators; Track all proofs sent out and returned, Creation of all work orders for internal production departments; Maintain and distribute daily workload and priority jobs by department; Assist in the research, development, and deployment of all processes and work instructions; Database administration and maintenance for internal tracking database; Coordinate training and implementation of internal production database into all production work flows and processes; Report writing for all production and management using Crystal Reports, Access, SQL, and Seagate; Coordination of all external rework; User and peer testing for database releases; Communicate with Managers concerning schedules, raw materials, production, and cost; Manage and run monthly capacity planning and operating equipment efficiency models; Manage all KPI's; All other responsibilities as determined by management;
Order Processing Administrator

Southwest Communications, Inc.

(Information Technology and Services industry)

2004 — 2005 (1 year )

Conduct daily order inventory management by reviewing incoming work each day; Review orders for accuracy; Create, label and maintain order files; Reject orders to Sales Agents & CSRS; Track progress of orders by interfacing with Service Delivery and Provisioning staff; Maintain and update order tracking database; Log orders in revenue tracking database; Submit orders to appropriate carriers; Submit paper file to Technical Assurance Manager; Submit final files to Billing; Submit orders in a timely manner utilizing U-Command; Add each of the following as needed ANIs, Toll Free Numbers, accounting codes, Internet products, etc.; Coordinate with Technical Assurance Manager to develop provisioning plan and create tasks on schedule; Primary Point of contact to the end user, pre-sale and post sale and throughout the implementation process; Manage multiple implementations simultaneously; Adhere to timeliness of response to work orders;
Ensure that orders are being completed on time to ensure that intervals are maintained; Ensure detailed notes are placed in order tracking database regarding orders and status; Utilize trouble-shooting skills on a daily basis
Knowledge of all products offered by each carrier; Process all quote requests in a 24 hour turnaround with the appropriate carrier; Knowledge of order and implementation process for each carrier; Write training materials for all associates regarding products, quotes and order and implementation process; Help develop new and efficient processes and procedures company wide; Contract administration;
Employee Benefits Tax Accountant

UMB

(Information Technology and Services industry)

2000 — 2004 (4 years )

Preparation of all tax forms required by Internal Revenue Services Forms 5500 and supporting schedules for Employee Benefit clientele retirement plans; Possess a thorough knowledge of IRS Forms 5500 and supporting schedules; Proficient in Relius Tax software, which is utilized to create the tax forms; Proficient in the use of the Trust System and Form 5500 financial reporting system via the computer; Interface continuously with Employee Benefit personnel to ensure accuracy of Form 5500 reporting; Discuss Form 5500 issues with Employee Benefit clientele and independent auditors as required; Other duties as assigned.
Sr. Accounting Clerk

Commerce Bank & Trust

(Public Company; Banking industry)

1999 — 2000 (1 year )

Sara Paxton’s Education

Hillyard Technical Center

MIS , Management Information Systems , 1998 — 1999

Additional Information

Sara Paxton’s Websites:

Sara Paxton’s Interests:

Helping small business in the following: Social media, twitter, facebook, new technology, interactive, online, media, marketing, blogging, SEO, web design, data analysis, crm, salesforce.com, printing and publishing