
Freelance Digital PR at MS&L Worldwide
Greater New York City Area

Freelance Digital PR at MS&L Worldwide
Greater New York City Area
(Public Company; PUB.FR; Public Relations and Communications industry)
July 2009 — Present (5 months)
(Broadcast Media industry)
January 2005 — May 2009 (4 years 5 months)
On-air personality. Discuss and play indie and experimental music. I also discuss new and interesting topics.
(Privately Held; Public Relations and Communications industry)
September 2008 — March 2009 (7 months)
Work on weekly and monthly reports
Stay up to date on the latest news in digital media
Developed and executed promotional campaigns and pitches
Worked on major consumer, corporate and PHARMA accounts
Created blogger outreach messaging
Familiar with SEO, blogger outreach strategy and Word-of-Mouth marketing
Assisted with communication plan for launch of new consumer product launch
Developed online demographic studies for the Hispanic market
Used social media for conversational research
(Broadcast Media industry)
January 2007 — February 2009 (2 years 2 months)
I am the indie and experimental show producer.
The job includes:
Clearing music that is played during the show "Airwave".
Creating different elements, such as beds, promos, etc
Knowing the latest music
Collecting new releases
Being in contact with music promoters
Managing more than 10 DJs at a time
Submitting weekly charts to music journals like CMJ.
(Educational Institution; Higher Education industry)
September 2008 — December 2008 (4 months)
For Prof. Allison, the project was based on social media and business
-created powerpoints on various social networks
-drew conclusions on each network can be used personally and for business
-networks included: Facebook, Linkedin, Twitter, StumbleUpon, etc.
(Privately Held; 51-200 employees; Computer Software industry)
June 2008 — August 2008 (3 months)
Monitored trials on different products,
Researched industry intelligence through various industry-related blogs,
Monitored response of product on twitter,
Spread inter-office awareness of new product updates
(Entertainment industry)
March 2008 — March 2008 (1 month)
Targeted and Contacted niche audiences
Created awareness about the NYC film race
(Educational Institution; Higher Education industry)
March 2008 — March 2008 (1 month)
The 3rd Presidential Debate was held at Hofstra U. I worked in the Media Filing Center assisting visitors, sending out press releases,
(Privately Held; Marketing and Advertising industry)
March 2007 — March 2008 (1 year 1 month)
(Privately Held; Marketing and Advertising industry)
November 2006 — October 2007 (1 year )
(Public Relations and Communications industry)
June 2007 — August 2007 (3 months)
(Educational Institution; 1001-5000 employees; Libraries industry)
September 2006 — May 2007 (9 months)
Answers phones
Works alone
Opens and closes library
Available to answer questions and help guests
(Partnership; 201-500 employees; Consumer Electronics industry)
June 2006 — January 2007 (8 months)
Public Relations, Fine Arts 2005 — 2009
learning, new media, communications, advertising, PR, writing, blogging, reading, blogging, music, pop culture, photography, television
WRHU (Hofstra's radio station)
Study Abroad - Shanghai and Beijing Summer 2008