Sarajenie Smith, MS-IMC

Sarajenie Smith, MS-IMC

Marketing Communications Director at Volunteer Center McHenry County

Location
Greater Chicago Area
Industry
Marketing and Advertising

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Sarajenie Smith, MS-IMC's Overview

Current
  • Marketing Communications Director at Volunteer Center McHenry County
  • Demo Rep at Stella and Chewy's
  • Marketing Communications Consultant at Bentley's Corner Barkery
Past
Education
  • Centennial High School
Connections

500+ connections

Sarajenie Smith, MS-IMC's Summary

I am a very energetic, innovative and creative marketing communications professional with general experience in just about everything. With a strong will to learn, I successfully completed my Master's program at Roosevelt University. Along the way, I have gained much professional experience in the fields of direct marketing, social media, advertising, copywriting, public relations and much more. I have strong organization and project management skills. My interests include: brand and direct marketing, copywriting, advertising, project and account management, photography and of course my dog.

Specialties: Direct Marketing, Public Relations, Account Management, Project Management, Budgeting, Analytics

Sarajenie Smith, MS-IMC's Experience

Marketing Communications Director

Volunteer Center McHenry County

Nonprofit; 1-10 employees; Nonprofit Organization Management industry

March 2014Present (7 months) McHenry, IL

• Reorganizing branding efforts.
• Coordinate and promote events and seminars.
• Build relationships with local organizations and volunteers.
• Aid in the strategy and exception of all marketing communications efforts.
• Manage volunteer needs.
• Manage, organize and create social media content.
• Create, manage and write weekly newsletter.
• Organize and manage events and training seminars.

Demo Rep

Stella and Chewy's

July 2013Present (1 year 3 months) Greater Chicago Area

• Coordinate and facilitate in-store product demonstrations and events.
• Provide information to pet owners regarding the nutritional benefits of feeding a raw diet.
• Build relationships with retail staff, management and owners to find ways to better-fit customers individual needs for each location.
• Report to territory manager with details regarding each demonstration/event.

Marketing Communications Consultant

Bentley's Corner Barkery

July 2013Present (1 year 3 months) Arlington Heights, IL

• Since starting, two new locations have opened with the third on the way.
• Provide retail customers with healthy, all-natural ways to feed and entertain their pets, ensuring the best quality of life.
• Work with owners directly to create email blasts, monthly customer and employee newsletters and marketing promotions for retail store.
• Coordinate and plan events with local organizations and shelters.
• Aid in business development and initial set up.

Marketing Communications Specialist

Veterinary Specialty Center

Privately Held; 201-500 employees; Veterinary industry

August 2011April 2013 (1 year 9 months) Buffalo Grove, IL

Initially hired as the part-time marketing communications specialist, presented a marketing plan to the board of directors/owners that opened the doors to create a full-time marketing communications specialist position.

• Provided communications, public relations and public speaking direction to the board of directors and owners.
• Served as primary marketing communications contact for all locations.
• Reported directly to the hospital director and board of directors/owners.
• Responsible for managing, updating and creating content for the web site and social media.
• Responsible for branding and handling all media requests and interviews.
• Responsible for creating, writing and distributing press releases and media kit.
• Responsible for the creation and project management of all written communications (brochures, quarterly newsletters, client handouts, email, direct mail, fax blasts, advertisements, editorial stories, etc.).
• Oversaw outside graphic designers, printers and vendors to ensure that all branding and messaging is consistent.
• Attended and managed tradeshows and events.

Marketing Communications Manager

North Shore – Barrington Association of REALTORS

Privately Held; 1-10 employees; Real Estate industry

October 2008September 2009 (1 year) Northbrook, IL

• Provided communications, public relations and public speaking direction for board of directors.
• Responsible for all aspects of the marketing and communications department at the North Shore – Barrington Board.
• Reported to the CEO of the association.
• Increased education sales and awareness by 15 percent.
• Implemented a new web site that continues to build consumer awareness about the current market conditions in the North Shore – Barrington area.
• Oversaw a staff of six as well as outside graphic designers, printers and mail houses.
• Able to keep a consistent number of members during the down market by implementing services that increased the value of membership at the Board.
• Created and executed all aspects of the social media plan from start to finish.
• Taught classes to members, their staff and other relative organizations on marketing and social media.
• Managed the creation and design of a SecondLife building and network.
• Planned and executed many social events and education opportunities.

Marketing Communications Specialist

Cummins-Allison Corp

Privately Held; 1001-5000 employees; Banking industry

July 2007September 2008 (1 year 3 months) Mt. Prospect, IL

• Assisted in providing communications, public relations and public speaking direction to the board of directors and owner.
• Responsible for starting a national direct response program that averaged a 2-3 percent response rate.
• Reported to the director of marketing.
• Developed an integrated approach to increase sales results, product awareness and brand image.
• Planned and managed many tradeshows that resulted in increased lead acquisition.
• Created an inquiry follow-up program, which increased the lead follow-up by 50 percent.
• Created and managed many instrumental database programs that aided in lead acquisition and nurturing.
• Managed many freelancers and small businesses.

Graduate Student

Roosevelt University

Educational Institution; 501-1000 employees; Higher Education industry

September 2006May 2008 (1 year 9 months) Chicago, IL

During my program, I was given the opportunity to work with some of the best marketing professionals in the world. My class work included: brand management, advertising, creative messaging, public relations, sales promotion, multi-cultural marketing communications, internet marketing and much more. The IMC program gave me the opportunity to touch every area of marketing communications and the insight that will be used throughout my career.

Public Relations Coordinator

American Society of Safety Engineers

Nonprofit; 51-200 employees; Nonprofit Organization Management industry

October 2006July 2007 (10 months) Des Plaines, IL

• Communicated and worked with numerous national and international reporters about issues and/or concerns regarding the Society and membership.
• Aided in the set-up and production for one of the most successful annual conference to date in Orlando, Florida.
• Leveraged a full-time position with the Society by proving my knowledge and will to learn.
• Spearheaded the production and set-up for the largest event and contest of the year, North American Occupational Safety and Health Week and the “Safety-on-the Job” kids poster contest.
• Increased awareness and participation from the previous year.
• Managed two web designers and an intern.

Public Relations Intern

American Society of Safety Engineers

Nonprofit; 51-200 employees; Nonprofit Organization Management industry

August 2006October 2006 (3 months)

Communicated with numerous national and international reporters about issues or concerns for the Society. Aided in the set-up and production for one of the most successful annual conference to date in Orlando, Florida. Was able to leverage a full-time position with the Society by proving my knowledge and will to learn.

Sarajenie Smith, MS-IMC's Languages

  • Spanish

    (Limited working proficiency)

Sarajenie Smith, MS-IMC's Skills & Expertise

  1. Public Relations
  2. Direct Marketing
  3. Account Management
  4. Budgets
  5. Project Management
  6. Analytics
  7. Integrated Marketing
  8. Advertising
  9. Social Media
  10. Marketing Communications
  11. Brand Management
  12. Lead Generation
  13. Direct Mail
  14. Email Marketing
  15. Marketing
  16. Social Media Marketing
  17. Copywriting
  18. Management
  19. Newsletters
  20. Fundraising
  21. Market Planning
  22. Photography
  23. Time Management
  24. Online Marketing
  25. Social Networking
  26. Web Content
  27. Marketing Strategy
  28. Sales
  29. Trade Shows
  30. New Business Development
  31. B2B

View All (31) Skills View Fewer Skills

Sarajenie Smith, MS-IMC's Education

Roosevelt University

MS-IMC, Marketing Communications

20062008

Activities and Societies: Sigma Lambda Gamma

Illinois State University

BS, Mass Communications

20002004

Write for Daily Vidette

Activities and Societies: Sigma Lambda Gamma, Association of Latin American Students, Black Student Union, First Year Student Mentor, LeaderShape, Daily Vidette, Residential Assistant, First Look Leader, Who's Who at Illinois State University

Illinois State University

Bachelor of Science (B.S.), Mass Communication/Media Studies

20002004

Activities and Societies: Sigma Lambda Gamma - President and VP of Recruitment for 3 years, Daily Vidette, Member of Association of Latin Students, Black Student Union, Residential Assistant for 2 years, Volunteer for Disability Concerns.

Centennial High School

Diploma, General Studies

19952000

Sarajenie Smith, MS-IMC's Additional Information

Interests:

Fur Keeps Animal Shelter-Volunteer

Groups and Associations:

DamselsInSuccess.com Sigma Lambda Gamma Sorority, Inc. Public Relations Society of America

Contact Sarajenie for:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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