Sarah Skerik

Current

• VP Distribution Services at PR Newswire

Education

• University of Notre Dame - Mendoza College of Business
• Miami University
• Coe College

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Connections

169 connections

Industry

Public Relations and Communications

Sarah Skerik’s Summary

Speaking on search engine optimization, social media, public relations - and the intersection of these three practices.

Recent engagements include:

How PR Can Play a Greater Role in the Marketing Mix and Deliver Measurable Results - Media Relations 2009

Killer Writing That Sells Like Hell: How to Produce Corporate Communications Copy That Moves Editors and Customers to Action - Bulldog Reporter audio conference, 2009

Supercharging Press Releases: New Ways PR Can Use SEO, Multimedia and Micro Content to Craft “Smart” Releases for Wider Audiences, Bulldog Reporter Audio Conference, 2008

Future of press release, PRSA Teleseminar, 2008

Social Media, Conference Board, Communications & Technology Conference, 2008

Bulldog Reporter's PR University: Mastering SEO for PR: How Search Engine Optimization Can Supercharge Your Results, 2007

The future of the press release, search engine optimization and how all this impacts public relations, 2007
Corporate Communication and Technology Conference

Sarah Skerik’s Experience

• VP Distribution Services

  PR Newswire

  (Public Company; 501-1000 employees; Public Relations and Communications industry)

  January 1995 — Present (15 years )

  Oversees the wire product at PR Newswire, including media relations, content syndication, customer reporting and SEO.

Sarah Skerik’s Education

• University of Notre Dame - Mendoza College of Business

  MBA , 2003 — 2005

  Cum Laude

• Miami University

  BA , Political Science , 1989 — 1991

• Coe College

Additional Information

Sarah Skerik’s Interests:

Developing SEO best practices for PR, and helping companies leverage their PR programs for their overall online visibility. Helping my industry understand and capitalize on the powerful opportunities SEO and social media provide us.

Sarah Skerik’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch