
Client Services and New Media
Greater Milwaukee Area

Client Services and New Media
Greater Milwaukee Area
Account Manager / New Media Specialist at PKA Marketing. Specializing in new media marketing, communications and advertising; Strategic planning, branding and budgeting
As a smart, proactive advocate for my clients, I understand their business, customer, and goals for every marketing and advertising dollar spent. I invest time in recommending the best projects and initiatives to reach my clients' goals.
I come to the agency table with ideas for the most effective messages and strategies for the marketplace and identify research opportunities and key metrics.
It is my job to own the lifecycle of a project and speak for the client at every phase along the way. I try not to accept “no” without understanding why and what other options I can recommend.
I also build relationships in-house and out-of-house and communicate constantly to get the best ideas and avoid any surprises. I present confidently. Ask tough questions. Dig deep to bring back meaningful feedback.
I try to make my client's job easier, better and more effective.
And, of course, I pick up the tab at cocktail hour. It’s the least I can do.
Generational marketing, new media and strategic health care marketing, public relations, communications, advertising and branding
(Privately Held; Marketing and Advertising industry)
2009 — Present (less than a year)
(Marketing and Advertising industry)
December 2007 — April 2009 (1 year 5 months)
Previously, as an account service manager, I played an essential role in strategic planning for clients - including large health care systems, specialty practices, critical access hospitals and more. My tasks included annual planning and budgeting for service lines, project management, event planning and more. From managing Web site development and editorial content, to studying potential new media marketing opportunities, to ensuring projects proceed according to plan and stay on budget, I’m a quick study whose performance and delivery set the stage for my success in the marketing field.
Specialties:
- Generational marketing
- Web site management, copywriting and development
- New media marketing and social networking marketing
- Editorial management
- Nurse recruitment
- Orthopaedics and rehabilitation
- Cardiac and cardiac rehabilitation
(Marketing and Advertising industry)
August 2006 — November 2007 (1 year 4 months)
Provided assistance to the account services managers in the day-to-day management of accounts and to develop the skills necessary to advance to the position of account services manager.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2005 — August 2006 (1 year 2 months)
Responsible for checking every document/project within the agency to ensure accuracy, grammar, punctuation and spelling. Wrote copy to motivate consumers to take an active role in their health.
(Educational Institution; 1001-5000 employees; Higher Education industry)
August 2001 — May 2005 (3 years 10 months)
Planned, trained and supervised a team of approximately 30 student callers; monitoring expenses, daily processing of pledge information, grouping and sorting pledge forms, and generating statistical information and comparative reports.