
Pharmaceutical PR director. Social media opinionista.
Greater New York City Area

Pharmaceutical PR director. Social media opinionista.
Greater New York City Area
As a director at a healthcare public relations agencies, I develop and implement campaigns, programs and events.
That's the technical way to say it. It's thinking, writing, editing, creating, making things happen and getting people to understand why you care about what you're talking about. It's knowing a lot and learning fast. Some days it all works; other days, not so much. Those days happen, but it always gets done, and it's almost always fun.
I delight in digging into the burgeoning implications of social media. Being a geek, it thrills me immensely. It's public relations at its most essential. Transparency and personal effectiveness are obvious. Which is why it's so much fun teaching people about it and figuring out how to make it work.
Goals? To keep getting better. Then to get a little better than that. To wake up in Africa, swim in the Aegean, and have dinner in Tokyo. Although maybe not in the same day.
Pharmaceutical public relations, advocacy relations, intercultural communication; cardiology, dermatology, oncology; social media, blogging, social networking, Twitter
(Privately Held; Public Relations and Communications industry)
June 2003 — Present (6 years 7 months)
Develop and implement campaigns, programs and events for healthcare clients including Fortune 100 pharmaceutical and biotech companies. Lead accounts. Pitch media. Develop junior staff. Create and present new-business proposals. Manage agency's online presence. Serve as in-house social media expert.
Positions of increasing responsibility include: Senior Account Executive, Account Supervisor, Senior Account Supervisor, Director of Client Services.
(Public Company; Pharmaceuticals industry)
2001 — 2003 (2 years )
(Assignment within employment at Johnson & Johnson)
Managed communications for 700-person site. Co-authored employee-communication strategy plans. Wrote and edited intranet and internal publications. Planned and executed company meetings, presentations, speeches and announcements. Designed and managed televised billboard system. Received J&J's Standards of Leadership award, highest corporate honor.
(Public Company; JNJ; Pharmaceuticals industry)
June 1998 — September 2003 (5 years 4 months)
Wrote and edited press materials. Conducted media relations. Systematized media monitoring, tripling speed of process. Assisted on event coordination. Developed electronic employee newsletter. Managed domain-name requests for worldwide affiliates.
Master's , Communications & Media Studies , 2002 — 2007
Master's thesis on emerging media: "Mind the Gap: How Electronic Media Are Narrowing the Differences Between the Languages in the U.S. and England", for a M.A. in Communications and Media Studies through the Public Communication program. Advisor: department chair and noted author and speaker Dr. Paul Levinson.
2 BAs , English and Communications , 1997 — 2001
Won "Best in Major" award.
English 1999 — 1999
Designed and completed the university's first cross-campus independent study (Intercultural Communications).
1992 — 1996
Communications, pharmaceuticals, social media, Anglophilia, international travel, laughter.
Senior Member, Young PR Pros (February 2002 - Present);
Member, Mensa International
Johnson & Johnson Standards of Leadership Award, 2001