
Director, Healthcare Public Relations
Greater New York City Area

Director, Healthcare Public Relations
Greater New York City Area
As part of a healthcare public relations agency, I develop and implement campaigns, programs and events.
That's the technical way to say it. It's thinking, writing, editing, creating, making things happen and making people care about what you're talking about. It's knowing a lot and learning fast.
Some days it all works; other days, not so much. Those days happen, but it always gets done, and it's almost always fun.
Lately, it's mainly cardiology and dermatology. A lot of advocacy-relations liaison work, which I love. And the chance to dig into the burgeoning implications of social media for the pharma space. Which, being a geek, thrills me immensely.
Goals? To get better at what I do. Then to keep getting better. Then to keep doing more. To sleep in Africa, swim in the Aegean, and have dinner in Tokyo. Although maybe not in the same day.
Healthcare, public relations, pharmaceutical, biotech, social media, social networking, Web 2.0, blogs, advocacy relations, intercultural communication, employee communication, graphic design, communication theory, Fortune 100
(Sole Proprietorship; 11-50 employees; Public Relations and Communications industry)
June 2003 — Present (5 years)
Develop and implement campaigns, programs and events for healthcare clients including Fortune 100 pharmaceutical companies. Interact with clients. Pitch media. Supervise and develop junior staff. Research, develop and present new-business proposals. Design and manage agency's online presence. Serve as in-house graphic design and new media expert.
Positions of increasing responsibility included: Senior Account Executive, Account Supervisor, Senior Account Supervisor, Director of Client Services.
(Public Company; 10,001 or more employees; JNJ; Public Relations and Communications industry)
June 1998 — September 2003 (5 years 4 months)
Managed and implemented communications for 700-person site. Co-authored employee-communication strategy and communication plans. Wrote, edited and updated intranet site; wrote and edited articles for global internal publications. Planned and executed company meetings, presentations, speeches and announcements. Designed and managed televised billboard system. Assisted in the development of press materials for top products. Wrote and edited press materials. Conducted media relations. Assisted on event coordination. Developed electronic employee newsletter. Managed domain-name requests for worldwide affiliates. Received highest corporate honor and other recognition awards.
(Public Company; Public Relations and Communications industry)
2001 — 2003 (2 years)
Managed and implemented communications for 700-person site. Co-authored employee-communication strategy and communication plans. Wrote, edited and updated intranet site; wrote and edited articles for global internal publications. Planned and executed company meetings, presentations, speeches and announcements. Designed and managed televised billboard system. Assisted in the development of press materials for top products. Received highest corporate honor and other recognition awards.
Master's, Communications & Media Studies, 2002 — 2007
Master's thesis: "Mind the Gap: How Electronic Media Are Narrowing the Differences Between the Languages in the U.S. and England", for a M.A. through the Public Communication program. Advisor: department chair Dr. Paul Levinson.
2 BAs, English and Communications, 1997 — 2001
Awarded "Best in Major".
English 1999 — 1999
Designed and completed Fairleigh Dickinson University's first cross-campus independent study course in Intercultural Communications.
1992 — 1996
Communications, pharmaceuticals, social media, Anglophilia, international travel, laughter.
Senior Member, Young PR Pros (February 2002 - Present);
Member, Mensa International