Sarah Moraes

Current

Sales and Marketing Coordinator at Vertical Measures

Past

Public Relations Account Coordinator at Martz Agency
Public Relations Intern at Martz Agency
Associate/Office Manager at The Media Guys, Inc.

Intern at The Media Guys

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Education

Arizona State University

Connections

79 connections

Industry

Public Relations and Communications

Websites

Sarah Moraes’s Experience

Sales and Marketing Coordinator

Vertical Measures

(Privately Held; Internet industry)

September 2009 — Present (4 months)
Public Relations Account Coordinator

Martz Agency

(Privately Held; Marketing and Advertising industry)

January 2008 — September 2009 (1 year 9 months)

• Develop both long and short-term strategic public relations plans including tactics such as social media, events, press relations, community relations, and cause-related marketing
• Draft and compile new business proposals in response to RFP’s and agency generated leads
• Coordinate and execute various events resulting in exceeding client’s goals of increasing sales and traffic
• Participate in accounting process by generating estimates, job jackets, and purchase orders using Advantage
Public Relations Intern

Martz Agency

(Privately Held; Marketing and Advertising industry)

January 2008 — June 2008 (6 months)

• Perform both competitive and client research and analysis
• Create master editorial calendars according to client industry and specialties in order to pitch client stories to relevant publications
• Write pitch letters, press releases, and all components of marketing kits to distribute to targeted media
• Participate in the budgeting/billing processes by tracking all time using the time tracking system Advantage
Associate/Office Manager

The Media Guys, Inc.

(Public Relations and Communications industry)

August 2006 — May 2008 (1 year 10 months)

• Research demographic information for clients to provide a successful campaign
• Develop talking points for clients and advise on communication with media and opposition
• Place print, radio, television, and Internet advertisements produced for clients in-house
• Effectively communicate with government officials daily to expedite client projects
• Utilize See Work, an online project manager, to collaborate within the firm and with the client on projects
• Manage fellow associates schedules, meetings, and events using Now Up-to-Date
• Handle all accounts payable and receivable using Quickbooks
Intern

The Media Guys

(Public Relations and Communications industry)

August 2006 — May 2008 (1 year 10 months)

• Contact media to inform of client events and gain press coverage
• Write and distribute press releases to media
• Prepare newsletters using Constant Contact to send to clients’ contact lists
• Create Powerpoints for President and Vice President to utilize in meetings with prospective and current clients

Sarah Moraes’s Education

Arizona State University

Bachelor of Interdisciplinary Studies , Business and Mass Communications , 2004 — 2008

Academic Achievements
• GPA, 3.2
• Dean’s List Spring 2007 – Outstanding Academic Achievement
Relevant Coursework
• Public Relations Techniques; Global Marketing; Principles of International Business; Mass Communications
Course Projects
• Public Relations Techniques
o President of mock firm, The All Stars
o Set agenda and allocated tasks to group members for length of project
o Selected mock client, the Phoenix Suns and the Phoenix Suns Charities
o Researched organization and created media kit: fact sheet, press release, speech, letter to the editor, and biography of a player
o Organized an event to gain press at start of season and to raise money for Phoenix Suns Charities

Activities and Societies:

Professional Development
• President/Member of Advertising Club/Arizona State University – Fall 2006-Spring 2008