Director of Search Engine Marketing at Mannix Marketing
Glens Falls, New York Area
- Current
-
- Director of Search Engine Marketing at Mannix Marketing
- Past
-
- Search Engine Marketing Manager at Mannix Marketing
- Search Engine Optimization Specialist at Mannix Marketing
- Editorial Assistant at Thomson Delmar Learning
- Education
-
- Siena College
- Jamesville-DeWitt High School
- Recommended
-
7 people have recommended Sarah - Connections
-
188
connections
- Industry
- Marketing and Advertising
- Websites
Sarah Lamansky’s Summary
Internet Marketing is one of the most cost effective ways of directly advertising your business...24/7. My job is to help both local and national based businesses get found by creating and executing a complete online strategy. From keyword selection and implementation, website architecture analysis, to devising a link marketing campaign - it's my job to find a balance between form and function so that clients see a return on investment.
About Mannix Marketing, Inc.: We've been helping companies succeed in the ever-changing internet world for over a dozen years. With a philosophy based upon old-fashioned hard work in a cutting-edge market, the staff and professionals at Mannix Marketing, Inc. are committed to the success of each and every client.
Sarah Lamansky’s Specialties:
search engine optimization, search engine marketing, copywriting, online advertising and consultation, lead generation, management
Sarah Lamansky’s Experience
-
Director of Search Engine Marketing
Mannix Marketing
(Privately Held; Internet industry)
August 2009 — Present (5 months)
-
Search Engine Marketing Manager
Mannix Marketing
(Privately Held; 11-50 employees; Internet industry)
January 2008 — August 2009 (1 year 8 months)
- Translate client business goals into successful search engine optimization strategies
- Perform technical site analysis, competitive/keyword research, and link analysis
- Optimize various site elements, including site structure, link popularity and copywriting
- Develop ongoing customer reports, which yield qualitative and quantitative trends for ongoing SEO efforts
- Establish and maintain project management processes to manage multiple SEO projects at one time
- Work with cross functional departments to develop and track all details of SEO initiatives (development, programming, sales)
- Train and manage team of SEO Strategists and Internet Copywriters
- Manage client paid search advertising across major search engines. -
Search Engine Optimization Specialist
Mannix Marketing
(Privately Held; 11-50 employees; Internet industry)
August 2006 — January 2008 (1 year 6 months)
- Manage and expand search engine marketing campaigns to meet clients' defined goals and strategic objectives.
- Provide forecasts for cost, traffic and ROI for search marketing channels.
- Analyze and report on key metrics for SEM campaigns in Google, Yahoo and other search engines.
- Work effectively with team members and diverse client projects.
- Build, analyze and test SEM campaigns.
- Further develop, manage and deliver SEM analytical reports.
- Analyze competitive websites to gain market intelligence about various businesses. -
Editorial Assistant
Thomson Delmar Learning
(Public Company; 201-500 employees; TOC; Publishing industry)
2004 — 2006 (2 years )
- Analyzed reviewer feedback, communicated with authors, and prepared art and text manuscripts for production
- Maintained customer intimacy by traveling to trade shows and by participating in curriculum develop committees
- Coached and provided direction to authors in areas of content structure and organization
- Collaborate with project team and authors to develop titles as competitive as possible by communicating expectations about art, permissions and deadlines
- Conducted research on competing books and created detailed grids outlining advantages and possible ideas on how to enhance products
- Assisted in securing permissions and photo acquisitions
- In-depth analysis of subject content by creating, distributing and analyzing surveys
- Experienced in writing/proofreading Preface content
- Maintained and developed supplement packages
- Managed team administrative materials by preparing and routing fundings, contracts, contributor agreements, and book files
Sarah Lamansky’s Education
-
Siena College
BA , English, Education , 2000 — 2004
-
Jamesville-DeWitt High School
1996 — 2000
Additional Information
Sarah Lamansky’s Websites:
Sarah Lamansky’s Groups:
Adirondack Regional Chamber of Commere Young Professionals Organization, www.adirondackyoungprofessionals.com
-
Siena College Alumni -
Search Engine Land -
Saratoga Springs, Albany and Greater NY Capital Region -
The Chamber of Southern Saratoga County -
PubCon -
New York Capital Region Young Professionals
-
Capital Alliance of Young Professionals (CAYP) -
Jamesville-Dewitt High School
-
Southern Adirondack Tobacco Free Coalition -
ARCC Young Professionals Organization
-
Adirondack Young Professionals (ADK YP)
Sarah Lamansky’s Honors:
Named "Best Organic Optimization Company" by TopSEOs.com
- November 2008
- December 2008
- January 2009
- to view: http://www.topseos.com/mannix-marketing
Mannix Marketing Blog Earns International Recognition
- by TopRank.com CEO Lee Odden's BIGLIST of Search
Marketing Blogs - a selective, international compilation
of the "Best Blogs On The Net."
- to view: http://www.prweb.com/releases/blog/search-
marketing/prweb1893064.htm
Sarah Lamansky’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
