Sarah LaLiberte

Current

Public Relations Manager at Segway

Past

Public Relations Manager at Aware, Inc.
Senior Account Manager at Rainier Corporation
Junior Associate, Public Relations at PAN Communications

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Education

University of Massachusetts at Lowell
Syracuse University

Recommended

7 people have recommended Sarah

Connections

138 connections

Industry

Marketing and Advertising

Websites

Sarah LaLiberte’s Summary

Sarah manages all the communications and public relations activities for Segway (yes, the personal transportation company). Her professional background includes more than 12 years experience plus education as a PR and marketing professional. She is a highly motivated energetic self-starter in marketing and business, with particular focus on brand and product marketing management, marketing/communications, and public relations and corporate communications. In addition to her work as a PR/marketing pro during the day, Sarah enjoys spending time with her family, camping on Lake Champlain, fishing (bass and ocean), personal and professional networking, new technology "stuff" (currently into Web 2.0 and social networking), and blogging (http://www.spunkymommy.com and http://chickonaboat.blogspot.com).

Sarah LaLiberte’s Specialties:

Strongest skills (and her favorite areas of work): Research, networking, product-related projects, customer interaction, market information, computer software and Web technologies (i.e. Web 2.0).

Skills/Experience: Public relations, media relations, investor relations, and customer relations. Writer/Editor/Proofreading: press releases/announcements, editorial placement, contributed articles, website copy, technical datasheets, and white papers.

Sarah LaLiberte’s Experience

Public Relations Manager

Segway

(Privately Held; 51-200 employees; Consumer Goods industry)

June 2008 — Present (4 months)

Sarah manages all the communications and public relations activities for Segway (yes, the personal transportation company) of Bedford, NH. Segway is a young, innovative company focused on serving its customers by developing safe, unique products that are redefining personal transportation for consumers and businesses. Segway's zero-emission personal transportation solutions (including its famous two-wheeled Segway PT) offer people new ways to move easily, efficiently, intelligently, and simply.
Public Relations Manager

Aware, Inc.

(Public Company; 51-200 employees; AWRE; Telecommunications industry)

August 2001 — June 2008 (6 years 11 months)

Aware designs, develops, licenses and markets broadband technology and biometric/compression software products. I am responsible for Aware's public relations, as well as multiple other disciplines including media relations, investor relations, and customer relations.
Senior Account Manager

Rainier Corporation

(Privately Held; 1-10 employees; Marketing and Advertising industry)

June 1998 — June 2001 (3 years 1 month)

Rainier Corporation in Princeton, MA is a provider of strategic and tactical marketing services for emerging technologies. I joined the company in 1998 as a Public Relations Account Manager, and was promoted to a Senior Account Manager. I had overall responsibility for multiple high-tech client liaisons, project management and the results of the team’s work on the client's behalf, including relationship marketing, corporate marketing, direct marketing, "guerilla" marketing, niche marketing, market analysis, integrated marketing, advertising and public relations for clients of both domestic and international accounts.
Junior Associate, Public Relations

PAN Communications

(Privately Held; 11-50 employees; Marketing and Advertising industry)

August 1997 — May 1998 (10 months)

PAN Communications in Andover, MA is a full-service public relations firm specializing in technology, trade shows, business-to-business, and commercial/retail portfolios nationwide. I coordinated and followed through liaison activities and successfully promoted media relations for the high-tech and trade show and business-to-business clients specializing in publishing software, data warehouse/ campaign management, network security, and real estate, as well as assisted in composing press releases and editorials and provided quality editing.

Sarah LaLiberte’s Education

University of Massachusetts at Lowell

MBA, Business, Marketing, 2003 — 2006

GPA: 3.9

Coursework included:
Advanced Professional Communications; New Product Ventures & Development; Customers & Markets; Accounting & Finance; Operations Management & MIS; Statistics & Microeconomics; Global Relations & Strategy; and an Independent Study with the International Association of Product Development (IAPD).
Syracuse University

BS, Public Relations, 1994 — 1997

Syracuse University, Newhouse School of Public Communications.

Major: Public Relations Minor: Political Science

GPA: 3.59

I received my Bachelor's Degree in Public Relations and graduated Cum Laude with a 3.59 GPA while completing the typical 4-year program graduation requirements in 3 years. In Fall 1995, I spent a semester in Syracuse's London program studing in the UK.

Activities and Societies:

PRSSA

Additional Information

Sarah LaLiberte’s Websites:

Sarah LaLiberte’s Interests:

ANYTHING online. Twitter (myjezi), blogging, social networking, emerging technologies. Also interested in networking, friends, outdoor hobbies such as fishing, Lake Champlain, new gadgets, reading, and relaxing.