Sarah LaLiberte

Sarah LaLiberte

Account Director, Public Relations at Griffin York & Krause

Greater Boston Area

Current
Past
Education
  • Gardner High School
  • University of Massachusetts at Lowell
  • Syracuse University
Connections
290 connections
Industry
Marketing and Advertising

Sarah LaLiberte’s Summary

As a resourceful and energetic leader and team player adept at implementing high-profile, image-based public relations, corporate communications and marketing programs, Sarah is an expert at working with people to create integrated strategies to develop new/existing customer sales, brand/product evolution, and media endorsement. In addition to holding a BS in public relations and an MBA, her extensive professional experience highlights her proven abilities in effective time, project, budget and staff management. Sarah currently heads up the public relations department for Griffin York & Krause (GY&K) one of the top full service, mid-size and independent marketing idea and innovation agencies in the country (located in Manchester, NH). Before GY&K, Sarah directed and managed all the public relations and corporate communications activities for Segway (yes, the personal transportation company), was a PR Manager at Aware, Inc. and worked at several PR agencies. She also owns Image Perfected, a personal branding company dedicated to helping people market themselves in today's difficult job economy. In addition to her work as a PR/marketing pro during the day, Sarah enjoys spending time with her family, camping on Lake Champlain, ocean and fresh-water fishing, personal and professional networking, new technology "stuff", and blogging.

Sarah LaLiberte’s Specialties:

Public Relations, Corporate Communications, Product Marketing Management, Brand Management, New Product Development, Strategic Communications, Crisis Communications, Competitive Analysis, Market Research, Contract/Vendor Negotiations, Campaign Management, Marketing Writing/Editing, Tradeshow Management, Messaging Development/ Management, Public Spokesperson.


Sarah LaLiberte’s Experience

  • Account Director, Public Relations

    Griffin York & Krause

    (Privately Held; Marketing and Advertising industry)

    May 2009Present (7 months)

    Sarah joined Griffin York & Krause to head up the public relations department for one of the top full service, mid-size and independent marketing idea and innovation agencies in the country. Sarah brings her extensive agency and corporate public relations experience as well as love of social media and Web 2.0 technology to the agency and is dedicated to working with the GY&K executive team and her staff to deliver superior PR campaigns and programs to existing clients. If she does her job right, GY&K will be flooded with referrals from existing clients who are overjoyed with their account service and new product offerings, and she is one of many loyal employees responsible for shouting GY&K's praises from the mountain tops to attract clients from far and wide.

  • Owner & Founder

    Image Perfected

    (Marketing and Advertising industry)

    February 2009Present (10 months)

    Recognizing that traditional cover letters and resumes won't land people dream jobs in a difficult economy, Sarah founded Image Perfected to put her extensive marketing and public relations expertise to work for her clients. As the market becomes more competitive, people are realizing that the "old" way of doing things isn't enough anymore and they are looking for the best new tools and tricks to give them the edge needed to succeed in business. Image Perfected takes personal marketing to the next level by working with people to create an individual marketing plan to best showcase talent to potential employers, colleagues, peers, and the professional world.

  • Director of Public Relations and Corporate Communications

    Segway

    (Privately Held; 51-200 employees; Consumer Goods industry)

    June 2008November 2008 (6 months)

    As a public relations advisor and media strategist for Segway (corporate) as well as Segway’s global network of 250+ dealers and distributors in more than 60 countries, Sarah managed a worldwide professional network of four consumer and commercial PR/marketing agencies and worked with a team of marketing professionals to develop an integrated communications approach to increase product awareness and brand image.

  • Public Relations Manager

    Aware, Inc.

    (Public Company; AWRE; Telecommunications industry)

    August 2001June 2008 (6 years 11 months)

    Sarah established an in-house public relations department/program, including securing vendor services and negotiating contracts resulting in a significant annual budget savings. Her responsibilities included Aware’s strategic communications, public relations (PR), media relations, corporate communications, investor relations (IR), and customer relations. Aware, located in Bedford, MA, is a small high-tech public company (AWRE) that designs, develops, licenses and markets broadband technology and biometric/compression software products.

  • Senior Account Manager

    Rainier Corporation

    (Privately Held; 1-10 employees; Information Technology and Services industry)

    June 1998June 2001 (3 years 1 month)

    Rainier Corporation in Princeton, MA is a provider of strategic and tactical marketing services for emerging technologies. Sarah was responsible for multiple high-tech global clients' marketing, branding and public relations programs and she managed internal team of four associates plus external contracted support and effectively delegated workload for multiple client projects for quality on-time, on-budget completion.

  • Junior Associate, Public Relations

    PAN Communications

    (Privately Held; 11-50 employees; Public Relations and Communications industry)

    August 1997May 1998 (10 months)

    PAN Communications in Andover, MA is a full-service public relations firm specializing in technology, trade shows, business-to-business, and commercial/retail portfolios nationwide. While at PAN, Sarah successfully developed support materials such as media lists and briefing books, drafted press releases, provided quality editing, and promoted media and analyst relations for high-tech, trade show, and business-to-business clients specializing in publishing software, data warehouse/campaign management, network security, and real estate.


Sarah LaLiberte’s Education

  • Gardner High School

    19082010 (expected)

  • University of Massachusetts at Lowell

    MBA , Business, Marketing , 20032006

    GPA: 3.9

    Coursework included:
    Advanced Professional Communications; New Product Ventures & Development; Customers & Markets; Accounting & Finance; Operations Management & MIS; Statistics & Microeconomics; Global Relations & Strategy; and an Independent Study with the International Association of Product Development (IAPD).

  • Syracuse University

    BS , Public Relations , 19941997

    Syracuse University, Newhouse School of Public Communications.

    Major: Public Relations Minor: Political Science

    GPA: 3.59

    I received my Bachelor's Degree in Public Relations and graduated Cum Laude with a 3.59 GPA while completing the typical 4-year program graduation requirements in 3 years. In Fall 1995, I spent a semester in Syracuse's London program studing in the UK.

    Activities and Societies:
    PRSSA

Additional Information

Sarah LaLiberte’s Interests:

ANYTHING online. Blogging, social networking, emerging technologies. Also interested in networking, friends, outdoor hobbies such as fishing, Lake Champlain, new gadgets, reading, and relaxing.

Sarah LaLiberte’s Groups:

  •    Women 2.0
  •    Marketing Executives Group
  •    Syracuse University Alumni Network
  •    SI Newhouse School of Public Communications Alumni Group
  •    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
  •    UMass Lowell Alumni
  •    Digital Marketing
  •    Green
  •    Public Relations and Communications Professionals
  •    CASA: Court Appointed Special Advocates
  •    Newhouse Alumni Network
  •    MYPN Manchester Young Professionals Network
  •    BOSTON ORANGE: Syracuse University Alumni Club
  •    Linked Manchester
  •    Business NH Magazine
  •    Social Media Breakfast NH
  •    Women Inspiring Women

Sarah LaLiberte’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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