Sarah LaLiberte

Current

Account Director, Public Relations at Griffin York & Krause
Owner & Founder at Image Perfected

Past

Director of Public Relations and Corporate Communications at Segway
Public Relations Manager at Aware, Inc.
Senior Account Manager at Rainier Corporation

Junior Associate, Public Relations at PAN Communications

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Education

Gardner High School
University of Massachusetts at Lowell
Syracuse University

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Recommended

10 people have recommended Sarah

Connections

290 connections

Industry

Marketing and Advertising

Sarah LaLiberte’s Summary

As a resourceful and energetic leader and team player adept at implementing high-profile, image-based public relations, corporate communications and marketing programs, Sarah is an expert at working with people to create integrated strategies to develop new/existing customer sales, brand/product evolution, and media endorsement. In addition to holding a BS in public relations and an MBA, her extensive professional experience highlights her proven abilities in effective time, project, budget and staff management. Sarah currently heads up the public relations department for Griffin York & Krause (GY&K) one of the top full service, mid-size and independent marketing idea and innovation agencies in the country (located in Manchester, NH). Before GY&K, Sarah directed and managed all the public relations and corporate communications activities for Segway (yes, the personal transportation company), was a PR Manager at Aware, Inc. and worked at several PR agencies. She also owns Image Perfected, a personal branding company dedicated to helping people market themselves in today's difficult job economy. In addition to her work as a PR/marketing pro during the day, Sarah enjoys spending time with her family, camping on Lake Champlain, ocean and fresh-water fishing, personal and professional networking, new technology "stuff", and blogging.

Sarah LaLiberte’s Specialties:

Public Relations, Corporate Communications, Product Marketing Management, Brand Management, New Product Development, Strategic Communications, Crisis Communications, Competitive Analysis, Market Research, Contract/Vendor Negotiations, Campaign Management, Marketing Writing/Editing, Tradeshow Management, Messaging Development/ Management, Public Spokesperson.

Sarah LaLiberte’s Experience

Account Director, Public Relations

Griffin York & Krause

(Privately Held; Marketing and Advertising industry)

May 2009 — Present (7 months)

Sarah joined Griffin York & Krause to head up the public relations department for one of the top full service, mid-size and independent marketing idea and innovation agencies in the country. Sarah brings her extensive agency and corporate public relations experience as well as love of social media and Web 2.0 technology to the agency and is dedicated to working with the GY&K executive team and her staff to deliver superior PR campaigns and programs to existing clients. If she does her job right, GY&K will be flooded with referrals from existing clients who are overjoyed with their account service and new product offerings, and she is one of many loyal employees responsible for shouting GY&K's praises from the mountain tops to attract clients from far and wide.
Owner & Founder

Image Perfected

(Marketing and Advertising industry)

February 2009 — Present (10 months)

Recognizing that traditional cover letters and resumes won't land people dream jobs in a difficult economy, Sarah founded Image Perfected to put her extensive marketing and public relations expertise to work for her clients. As the market becomes more competitive, people are realizing that the "old" way of doing things isn't enough anymore and they are looking for the best new tools and tricks to give them the edge needed to succeed in business. Image Perfected takes personal marketing to the next level by working with people to create an individual marketing plan to best showcase talent to potential employers, colleagues, peers, and the professional world.
Director of Public Relations and Corporate Communications

Segway

(Privately Held; 51-200 employees; Consumer Goods industry)

June 2008 — November 2008 (6 months)

As a public relations advisor and media strategist for Segway (corporate) as well as Segway’s global network of 250+ dealers and distributors in more than 60 countries, Sarah managed a worldwide professional network of four consumer and commercial PR/marketing agencies and worked with a team of marketing professionals to develop an integrated communications approach to increase product awareness and brand image.
Public Relations Manager

Aware, Inc.

(Public Company; AWRE; Telecommunications industry)

August 2001 — June 2008 (6 years 11 months)

Sarah established an in-house public relations department/program, including securing vendor services and negotiating contracts resulting in a significant annual budget savings. Her responsibilities included Aware’s strategic communications, public relations (PR), media relations, corporate communications, investor relations (IR), and customer relations. Aware, located in Bedford, MA, is a small high-tech public company (AWRE) that designs, develops, licenses and markets broadband technology and biometric/compression software products.
Senior Account Manager

Rainier Corporation

(Privately Held; 1-10 employees; Information Technology and Services industry)

June 1998 — June 2001 (3 years 1 month)

Rainier Corporation in Princeton, MA is a provider of strategic and tactical marketing services for emerging technologies. Sarah was responsible for multiple high-tech global clients' marketing, branding and public relations programs and she managed internal team of four associates plus external contracted support and effectively delegated workload for multiple client projects for quality on-time, on-budget completion.
Junior Associate, Public Relations

PAN Communications

(Privately Held; 11-50 employees; Public Relations and Communications industry)

August 1997 — May 1998 (10 months)

PAN Communications in Andover, MA is a full-service public relations firm specializing in technology, trade shows, business-to-business, and commercial/retail portfolios nationwide. While at PAN, Sarah successfully developed support materials such as media lists and briefing books, drafted press releases, provided quality editing, and promoted media and analyst relations for high-tech, trade show, and business-to-business clients specializing in publishing software, data warehouse/campaign management, network security, and real estate.

Sarah LaLiberte’s Education

Gardner High School

1908 — 2010 (expected)
University of Massachusetts at Lowell

MBA , Business, Marketing , 2003 — 2006

GPA: 3.9

Coursework included:
Advanced Professional Communications; New Product Ventures & Development; Customers & Markets; Accounting & Finance; Operations Management & MIS; Statistics & Microeconomics; Global Relations & Strategy; and an Independent Study with the International Association of Product Development (IAPD).
Syracuse University

BS , Public Relations , 1994 — 1997

Syracuse University, Newhouse School of Public Communications.

Major: Public Relations Minor: Political Science

GPA: 3.59

I received my Bachelor's Degree in Public Relations and graduated Cum Laude with a 3.59 GPA while completing the typical 4-year program graduation requirements in 3 years. In Fall 1995, I spent a semester in Syracuse's London program studing in the UK.

Activities and Societies:

PRSSA

Additional Information

Sarah LaLiberte’s Interests:

ANYTHING online. Blogging, social networking, emerging technologies. Also interested in networking, friends, outdoor hobbies such as fishing, Lake Champlain, new gadgets, reading, and relaxing.