Sarah Hofstetter

Current

Vice President, Emerging Media & Client Strategy at 360i
President and Founder at Kayak Communications, Inc.

Past

Senior Vice President at Net2Phone
Vice President, Public Relations at IDT
Editor at The New York Times Syndicate

see less...

Education

City University of New York-Queens College

Recommended

9 people have recommended Sarah

Connections

500+ connections

Industry

Marketing and Advertising

Websites

My Company

Sarah Hofstetter’s Summary

Proven success in helping media and technology companies build leadership positions and influence opinion through clear and effective messaging and implementation strategies.

Diversified experience in marketing, public relations, investor relations and analyst relations allows for a holistic approach to representing a company's mission and strategy

Well-developed written and oral communication, personnel and project management and public speaking skills.

Journalism background and training provides a clear understanding of the media’s needs.

Sarah Hofstetter’s Specialties:

Expertise in online marketing, public, analyst and investor relations and corporate marketing with particular focus on interactive media, technology and telecommunications

Sarah Hofstetter’s Experience

Vice President, Emerging Media & Client Strategy

360i

(Privately Held; 51-200 employees; Marketing and Advertising industry)

April 2007 — Present (1 year 9 months)

Oversee a team that develops online promotional concepts that spark viral growth through search and social media for 360i’s clients (MTV Networks, NBC Universal, Scripps and Discovery Networks to name a few). Devising strategies that use new media like blogs, social networks, online video, widgets and more to reach key demographic segments in the ways they’re most likely to be receptive.

Working with 360i's clients to develop and implement strategies that integrate their media campaigns, search optimization and viral marketing into one cohesive marketing plan.

Oversee corporate marketing initiatives for 360i, including strategic communications counsel, public and analyst relations, educational summits and more.
President and Founder

Kayak Communications, Inc.

(Privately Held; 1-10 employees; Public Relations and Communications industry)

January 2005 — Present (4 years)

Kayak is a full-service strategic communications firm delivering comprehensive, goal-oriented programs that provide exceptional value to its clients.

Kayak helps clients develop transaction-based relationships with their target markets. Through a multifaceted communications program, Kayak helps clients identify their target audiences, define and develop key messaging, and incrementally increase client awareness. The end result is transactions: product sales, event attendance, partnership overtures, or relationships with the capital markets.

Specialties: Interactive Media, Technology, Telecommunications

Clients: 360i, Adobe, Bolt Media, XConnect
Senior Vice President

Net2Phone

(Public Company; 201-500 employees; NTOP; Telecommunications industry)

December 1998 — January 2005 (6 years 2 months)

Establish Net2Phone’s reputation as the de facto pioneer and leader in retail global VoIP services throughout the media and investment communities.

Formulate and execute strategic corporate communications plans, including providing counsel to executive management team on full range of communications issues.

Direct all corporate messaging for the company, including but not limited to: press releases, corporate literature, web site, annual report, quarterly investor conference calls.

Manage public, analyst, investor and internal communications, resulting in unified, cohesive messaging to the media, Wall Street and employees regarding corporate strategy, products and services.Manage outside public relations firm.
Vice President, Public Relations

IDT

(Public Company; 1001-5000 employees; IDT; Telecommunications industry)

April 1996 — December 1998 (2 years 9 months)
Editor

The New York Times Syndicate

(Public Company; 51-200 employees; Publishing industry)

January 1995 — April 1996 (1 year 4 months)

Sarah Hofstetter’s Education

City University of New York-Queens College

BA, Sociology, Journalism, 1993 — 1996

Activities and Societies:

Dean's List, Magna Cum Laude, Golden Key Honors Society