
Communication-Centered Marketing
Orlando, Florida Area

Communication-Centered Marketing
Orlando, Florida Area
Sarah Fowler started Well Versed Consulting, Inc. in 2009 after years spent working and freelancing for companies and organizations in various industries including nonprofit, politics, IT, and business services. She has experience as a consultant and project manager in all forms of marketing-- from direct mail, print advertising and trade shows to PPC online advertising and social media. She is passionate about making businesses successful and has built Well Versed Consulting in order to connect as many customers with the right businesses as possible.
Social Media, Online Marketing, Event Planning, Event Management
(Marketing and Advertising industry)
May 2004 — Present (5 years 7 months)
Communication-centered marketing consulting and project management. The concept of communication-centered marketing comes from Sarah's philosophy that building relationships--whether in person or online-- is the best way to build your business; and communicating your message effectively is the best way to start. When you communicate and market information properly, your customers will come to you!
(Information Technology and Services industry)
April 2008 — December 2008 (9 months)
Handled sales/marketing events, coordinated conference attendance, created and executed marketing strategy and campaigns via website, email, direct mail, etc. SEO, some blogging and social media.
(Non-Profit; Myself Only; Civic & Social Organization industry)
January 2007 — April 2008 (1 year 4 months)
Coordinated community involvement and all member services projects, event planning, and day-to-day organizational, accounting, and business functions.
(Non-Profit; 1-10 employees; Civic & Social Organization industry)
October 2006 — May 2007 (8 months)
Communications, event planning, some project management, general organization.
(Privately Held; Marketing and Advertising industry)
July 2006 — August 2006 (2 months)
Created new business processes and organizational systems; set up document inventory system, document sales and resource material lending library. Maintained website and member/external communications.
(Government Relations industry)
April 2004 — August 2006 (2 years 5 months)
Helped manage multiple local political campaigns, from county commissioners to state representatives. Managed volunteers and interns, organized fundraising and other events. Made design suggestions and wrote copy for direct mail, website, other literature.
Bachelor of Arts , Creative Writing, Political Science , 2004 — 2008
Dean's List
21st Century Scholarship
Florida Bright Futures Academic Scholars Award