Sarah Essary

Current

Public Relations Coordinator at The Citizen Hotel
Fashion Public Relations Blogger at Consuming PR

Past

Intern at Frause
Vice President at PRSSA, University of Oregon chapter
Account Supervisor at Allen Hall Public Relations

Intern - Consumer Practice at Edelman
Assistant Account Executive at Allen Hall Public Relations
News Anchor & Reporter at DuckU

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Education

University of Oregon

Recommended

3 people have recommended Sarah

Connections

123 connections

Industry

Public Relations and Communications

Websites

Sarah Essary’s Summary

I am a results driven individual with a passion for media. Fashion and consumer brands are of most interest to me in the world of communications. I'm a passionate person who goes above and beyond in any situation.

It is important to be aware of the surrounding media as well as specific target audiences. I consume different types of media every day in order to understand and dissect my environment. As an expert in social media, I also use Twitter and my blog to stay current on industry trends.

Sarah Essary’s Specialties:

social media tools, blogging, pitching, press releases, strategic planning, media relations, media lists, consumer brands, fashion public relations, event planning and management

Sarah Essary’s Experience

Public Relations Coordinator

The Citizen Hotel

(Hospitality industry)

January 2009 — Present (11 months)

• Develop and edit public relations materials
• Launched and maintain social media including blog, Twitter and Facebook
• Maintain relationship with public relations agency
• Facilitate and contribute to all public relations team meetings
• Develop and publicize hotel-stay packages
• Launched and maintain Grange Restaurant & Bar weekly e-newsletter
Fashion Public Relations Blogger

Consuming PR

(Apparel & Fashion industry)

April 2008 — Present (1 year 8 months)

I am a blogger interested in all aspects of fashion PR. Consuming PR is a blog written to inform consumers about trends and campaigns in the fashion industry. This fashion blog focuses on luxury brands, department stores, fashion designers, public relations agencies, events and fashion trends.

The purpose of my blog is to spark conversation about the fashion industry and the strategies behind the catwalks and photo shoots. Occasionally, I am contacted by public relations professionals that inform me about specific campaigns and consumer products. I am dedicated to blogging in an unbiased manner with an honest opinion of any information I receive.
Intern

Frause

(Privately Held; Public Relations and Communications industry)

September 2008 — January 2009 (5 months)

• Developed pitches, press releases and proposals
• Compiled daily coverage and media lists
• Created and implemented public relations materials, proposals and plans
• Maintained and contributed to firm blog at frauseblog.blogspot.com
• Facilitated strategic planning session for Rat City Rollergirls
• Worked on client accounts: Starbucks, Duraflame, REI, Skanska, Rat City Rollergirls, McKinley Irvin
Vice President

PRSSA, University of Oregon chapter

(Educational Institution; 51-200 employees; Public Relations and Communications industry)

June 2007 — June 2008 (1 year 1 month)
Account Supervisor

Allen Hall Public Relations

(Public Relations and Communications industry)

March 2007 — June 2008 (1 year 4 months)

• Edited and presented all public relations materials to non-profit client, Center for Community Counseling
• Planned and implemented public relations activities for benefit concert generating $13,231 in donations
• Supervised a team of four people in the creation of a proposal, press kit, and media list
Intern - Consumer Practice

Edelman

(Privately Held; Public Relations and Communications industry)

June 2007 — September 2007 (4 months)

• Maintained and compiled media lists
• Pitched to media by e-mail and phone
• Created paste-ups, media audits and status reports for clients
• Tracked media coverage and industry trends
• Contributed to the writing of press releases and corporate bios
• Worked on client accounts: Getty Images, Brooks Sports, Onlineshoes.com, Ultreo and Expedia
Assistant Account Executive

Allen Hall Public Relations

(Public Relations and Communications industry)

September 2006 — June 2007 (10 months)

Blackberry Jam Festival team
News Anchor & Reporter

DuckU

(Educational Institution; 11-50 employees; Higher Education industry)

September 2005 — June 2007 (1 year 10 months)

• Nominated for Jemmy (School of Journalism Emmy Award for Best News Anchor)
• Reported campus news for cable broadcast television
• Successfully pitched news stories to producer
• Edited news packages for the upcoming television news program

Sarah Essary’s Education

University of Oregon

Public Relations , 2004 — 2008

Minor in Business Administration

Activities and Societies:

PRSSA, Allen Hall Public Relations (student-run agency), Alpha Phi

Additional Information

Sarah Essary’s Websites:

Sarah Essary’s Interests:

Consumer Brands, Consumer Technology, Fashion Public Relations

Sarah Essary’s Groups:

PRSA

Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
Puget Sound Public Relations Society of America
PROpenMic Members
Past & Present Edelman Employees
PRSA - California Capital Chapter
University of Oregon School of Journalism and Communication